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The Flinch

Smith, Julien
That work caused me to spend more of my time in my first year or two as Dean on the financial portfolio in my job than I would have spent had I just decided to keep the thick job. So there was a cost,
The Flinch - Smith, Julien - Your Highlight Location 1274-1275 | Added on Thursday, 27 December 12 02:39:56
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experience may offer one useful tip in this process. When others are doing something similar to what you are, let that activity go because that means you don?t have to do it! If people are stealing your ideas, ripping off your moves, or knocking off your style, and they are doing it well, thank them. You?ve just learned that this assignment is something you don?t need to do because someone else can
The Flinch - Smith, Julien - Your Highlight Location 1240-1243 | Added on Thursday, 27 December 12 02:39:06
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That?s because these were the stories that no one else could write. What I had been inadvertently doing was weeding out good ideas that I could do (but others could do as well) from those few great ideas that only I could do. I had discovered that it was not enough to be able to do something well, and want to do it, and get paid for doing it. Work at its smartest means doing that work that no one else can do.
The Flinch - Smith, Julien - Your Highlight Location 1234-1237 | Added on Thursday, 27 December 12 02:38:40
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At each step, you can change the numbers in your favor: Increase the number of people exposed to your content. Get more email-list subscribers or Twitter followers. Create attention-grabbing content. Do lots of testing on your subject lines to increase open rates. Include powerful calls to action.
The Flinch - Smith, Julien - Your Highlight Location 1142-1146 | Added on Thursday, 27 December 12 02:38:00
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The person must be exposed to your content. This means that the person has to be following you on Twitter, be a fan of your page on Facebook, subscribe to your email list, and so on. The person must become aware of your specific piece of content (the idea you want to spread). He has to read your tweet or open your email message. The person must be motivated by something (generally in the content itself) in order to want to share the idea with his contacts. Every piece of content, social network, and campaign has a vastly different conversion rate at each step of this process.
The Flinch - Smith, Julien - Your Highlight Location 1134-1140 | Added on Thursday, 27 December 12 02:37:45
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OODA is an initialism in which the letters stand for the four stages in the combat decision-making process: Observe, Orient, Decide, Act. In every situation, an individual first observes his surroundings and gathers information, then orients this data with his previous experiences. He then decides the best path of action, and finally, he acts.
The Flinch - Smith, Julien - Your Highlight Location 1125-1127 | Added on Thursday, 27 December 12 02:37:11
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Zarrella?s Hierarchy of Contagiousness
The Flinch - Smith, Julien - Your Highlight Location 1042-1043 | Added on Thursday, 27 December 12 02:36:45
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I wrote down my utopian dream-come-true distribution deal from my musician?s point of view. In a perfect world, my distributor would? Pay me every week. Show me the full name and address of everyone who bought my CD. (Because those are my fans, not the distributor?s.) Never kick me out for not selling enough. (Even if I sell only one CD every five years, it?ll be there for someone to buy.) Never allow paid placement. (Because it?s not fair to those who can?t afford it.)
The Flinch - Smith, Julien - Your Highlight Location 951-957 | Added on Thursday, 27 December 12 02:36:18
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Business is not about money. It?s about making dreams come true for others and for yourself. Making a company is a great way to improve the world while improving yourself. When you make a company, you make a utopia. It?s where you design your perfect world. Never do anything just for the money. Don?t pursue business just for your own gain. Only answer the calls for help. Success comes from persistently improving and inventing, not from persistently promoting what?s not working. Your business plan is moot. You don?t know what people really want until you start doing it. Starting with no money is an advantage. You don?t need money to start helping people. You can?t please everyone, so proudly exclude people. Make yourself unnecessary to the running of your business. The real point of doing anything is to be happy, so do only what makes you happy.
The Flinch - Smith, Julien - Your Highlight Location 909-919 | Added on Thursday, 27 December 12 02:35:59
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abide by our spontaneous impression with good-humored inflexibility then most when the whole cry of voices is on the other side. Else, tomorrow a stranger will say with masterly good sense precisely what we have thought and felt all the time, and we shall be forced to take with shame our own opinion from another.
The Flinch - Smith, Julien - Your Highlight Location 832-835 | Added on Thursday, 27 December 12 02:35:21
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Ralph Waldo Emerson?s most famous work, Self-Reliance,
The Flinch - Smith, Julien - Your Highlight Location 815-815 | Added on Thursday, 27 December 12 02:34:36
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Imagine a box with a lid. Hold the box in your hand. Now open it. What?s inside? It might be a frog, a silk scarf, a gold coin of Persia. But here?s the trick: no matter how many times you open the box, there is always something in it.
The Flinch - Smith, Julien - Your Highlight Location 794-796 | Added on Thursday, 27 December 12 02:33:58
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Resistance will unfailingly point to true North?meaning that calling or action it most wants to stop us from doing. We can use this. We can use it as a compass. We can navigate by Resistance, letting it guide us to that calling or purpose that we must follow before all others.
The Flinch - Smith, Julien - Your Highlight Location 736-739 | Added on Thursday, 27 December 12 02:33:34
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The following is a list, in no particular order, of those activities that most commonly elicit Resistance: The pursuit of any calling in writing, painting, music, film, dance, or any creative art, however marginal or unconventional. The launching of any entrepreneurial venture or enterprise, for profit or otherwise. Any diet or health regimen. Any program of spiritual advancement. Any activity whose aim is the acquisition of chiseled abdominals. Any course or program designed to overcome an unwholesome habit or addiction. Education of every kind. Any act of political, moral, or ethical courage, including the decision to change for the better some unworthy pattern of thought or conduct in ourselves. The undertaking of any enterprise or endeavor whose aim is to help others. Any act that entails commitment of the heart?the decision to get married, to have a child, to weather a rocky patch in a relationship. The taking of any principled stand in the face of adversity.
The Flinch - Smith, Julien - Your Highlight Location 705-717 | Added on Thursday, 27 December 12 02:33:19
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The following is a list of the forces arrayed against us as artists and entrepreneurs: Resistance (i.e., fear, self-doubt, procrastination, addiction, distraction, timidity, ego and narcissism, self-loathing, perfectionism, etc.) Rational thought Friends and family
The Flinch - Smith, Julien - Your Highlight Location 698-702 | Added on Thursday, 27 December 12 02:33:06
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Flip one switch and a light goes on. Flip both switches and a buzzer sounds. All terrifying, of course, unless you are a kid. A kid sees the buzzer box and starts poking it. If I do this, that happens!
The Flinch - Smith, Julien - Your Highlight Location 670-671 | Added on Thursday, 27 December 12 02:32:46
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The seventh imperative is to have the guts and the heart and the passion to ship.
The Flinch - Smith, Julien - Your Highlight Location 650-651 | Added on Thursday, 27 December 12 02:32:23
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The first imperative is to be aware?aware of the market, of opportunities, of who you are. The second imperative is to be educated, so you can understand what?s around you. The third imperative is to be connected, so you can be trusted as you engage. The fourth imperative is to be consistent, so the system knows what to expect. The fifth imperative is to build an asset, so you have something to sell. The sixth imperative is to be productive, so you can be well-priced.
The Flinch - Smith, Julien - Your Highlight Location 635-643 | Added on Thursday, 27 December 12 02:32:10
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give this book to another person.
The Flinch - Smith, Julien - Your Highlight Location 574-574 | Added on Thursday, 27 December 12 02:31:21
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Make something amazing, something that?s terrifying to you. Stay uncomfortable. Fight the flinch wherever you see it. Leave no stone unturned.
The Flinch - Smith, Julien - Your Highlight Location 565-566 | Added on Thursday, 27 December 12 02:31:01
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