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My Quotes in Instapaper: Sunday, Mar. 31

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Instapaper: Sunday, Mar. 31

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Almost three out of four businesses (71%) plan to increase their digital marketing budgets this year, according to stats included in the Econsultancy/Responsys Marketing Budgets 2013 Report.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 770-772 | Added on Monday, 1 April 13 23:52:15
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The survey also asked what both client-side and agency-side respondents listed as the primary benefits of user experience. For companies, the two most commonly listed benefits were to improve and evidence decision-making (68%) and to remove guesswork out of the design process (66%).
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 765-767 | Added on Monday, 1 April 13 23:51:49
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Increased customer satisfaction (72%) and customer loyalty (44%) were also popular responses, however few business appear convinced of the cost-saving benefits of improving the user experience.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 764-765 | Added on Monday, 1 April 13 23:51:18
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Almost three-quarters (74%) of businesses believe that the user experience is important for improving sales and conversions, according to data in the Econsultancy and WhatUsersDo User Experience Survey Report.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 762-764 | Added on Monday, 1 April 13 23:51:07
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When asked for their opinion on the negative statement, ?Independent agencies do not have a bright future,? only 6% of digital agency respondents agreed compared to a quarter (26%) of full-service agencies.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 760-761 | Added on Monday, 1 April 13 23:50:46
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A further 16% of respondents said that they would be increasing digital budgets alongside overall marketing spend, while just 11% said they planned to decrease the amount allocated to digital marketing.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 754-755 | Added on Monday, 1 April 13 23:50:15
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55% of businesses plan to increase digital marketing budgets in 2013 More than a third of companies (39%) plan to increase their digital marketing budgets this year at the expense of other channels, according to the new Econsultancy and SoDA Digital Marketing Outlook Report 2013.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 751-754 | Added on Monday, 1 April 13 23:49:56
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44% of startups spend substantially more on data gathering than on data communication, with 34% of respondents spending equally on both. This highlights the importance of developing mechanisms to guarantee that data is collected with a purpose and that key insights can be derived from it.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 748-750 | Added on Monday, 1 April 13 23:49:30
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If you?re looking for advice and guidance on setting up attribution modelling for your business, I can highly recommend contacting Lewis Lenssen at DC Storm. He provided a wealth of advice and information to the delegates and has experience of working across different markets to help businesses get to grips with attribution. I learned a lot just listening to him.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 708-711 | Added on Monday, 1 April 13 23:21:33
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some multichannel retailers offering in-store WiFi (e.g. supermarkets) are encouraging customers to sign-up for free WiFi. They register their account to get a unique access code.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 700-702 | Added on Monday, 1 April 13 23:20:43
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focus on a key question that, if answered, would help the business make better decisions and improve KPIs.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 671-672 | Added on Monday, 1 April 13 23:13:40
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Six key issues from the attribution analysis & modelling table at Digital Cream 2013
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 651-652 | Added on Monday, 1 April 13 23:13:25
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Find your focus. Decide what you want to be known for in the industry. ??Don?t just write blog posts, write with intention. Post less frequently if that?s what it takes. Instead, collect your ideas. When you do write, make those posts epic.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 489-491 | Added on Monday, 1 April 13 21:57:20
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I assimilated and applied what I had learned.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 481-481 | Added on Monday, 1 April 13 21:56:36
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First, I made new friends and strengthened existing relationships with people who have been a tremendous help and inspiration.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 479-480 | Added on Monday, 1 April 13 21:56:20
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Hands down though, going to conferences has, by far, been the most powerful catalyst for us in the last 10 months.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 474-475 | Added on Monday, 1 April 13 21:56:04
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Every Friday, without fail, we would spend five hours on us. No client work. Just Mack Web.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 471-472 | Added on Monday, 1 April 13 21:55:49
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Part of a well-edited book is that the chapters end at a climax, and they keep you reading on. ?I have to finish this chapter?, you say to yourself.
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 390-392 | Added on Monday, 1 April 13 21:41:12
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If you look at my What Kind of Content Gets Links in 2012 post from last October, you will see a common theme ? the content that gets links, and also strong social activity, is content that has gone above and beyond. It is usually: Longer than average Contains video and/or images
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 381-383 | Added on Monday, 1 April 13 18:02:54
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As far as websites are concerned, every publisher should: Allow readers to subscribe to individual authors Make it easy for readers to follow individual authors on social media Invest in your writers so that they write better content (pay them well, give them perks)
Instapaper: Sunday, Mar. 31 - Instapaper - Your Highlight Location 371-373 | Added on Monday, 1 April 13 18:02:05
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