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Optionally, you can enable the connector to create a new Pardot campaign based on your Google Analytics campaign tag and also use that value for your prospects? Pardot campaigns. This will automatically generate a new campaign, if there is not already one by that name, for any new prospects coming in from tagged URLs. This feature will also set new prospects? Pardot campaigns to that value (rather than only populating the Campaign field in the Google Analytics section of the record).
Google Analytics Connector - pardot.com - Your Highlight Location 11-14 | Added on Sunday, 24 November 13 14:10:09
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The Google Analytics Connector is designed to simplify the flow of information between Google Analytics, Pardot and your CRM system. The connector will allow those using Google Analytics Keyword Tags in URLs to pass those tags into Pardot. Once the tags are in Pardot, the fields can be synced with a compatible CRM system, allowing you to use the CRM reporting features to run custom analysis on your tags. Data will be collected from all five of the Google Analytics tags: campaign name, medium, source, content, and term.
Google Analytics Connector - pardot.com - Your Highlight Location 7-11 | Added on Sunday, 24 November 13 14:09:57
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Cookie prefetching from Google SERP (FireFox feature) http://www.google.com/support/forum/p/Google+Analytics/thread?tid=6a177a1f88c8ecb0&hl=en&fid=6a177a1f88c8ecb00004814fc5020db2 about:config network.prefetch-next=true network.dns.disablePrefetch=false network.prefetch-next;true Example: http://www.google.co.uk/webhp#q=moneysupermarket.com
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 54-58 | Added on Thursday, 21 November 13 13:49:52
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Tracking Social Engine in GA http://www.google.com/support/forum/p/Google+Analytics/thread?tid=3f47581499ff210d&hl=en&fid=3f47581499ff210d0004821a239f57ff
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 58-60 | Added on Thursday, 21 November 13 13:49:40
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RegEx ? extracting TLD http://www.google.com/support/forum/p/Google+Analytics/thread?tid=1766ab971fc4ba1c&hl=en
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 52-54 | Added on Thursday, 21 November 13 13:49:28
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RegEx ? How do constructs work when using ((enclosed parenthesis)) e.g $A1 or $A2 http://www.google.com/support/forum/p/Google+Analytics/thread?tid=30647554c192c0a0&hl=en
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 46-48 | Added on Thursday, 21 November 13 13:49:17
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GoogleBot executing JS http://www.google.com/support/forum/p/Google+Analytics/thread?tid=0bb335df2a8e57ed&hl=en
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 45-46 | Added on Thursday, 21 November 13 13:49:10
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Google images tracking http://www.google.com/support/forum/p/Google+Analytics/thread?tid=4f166221a4857871&hl=en
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 43-44 | Added on Thursday, 21 November 13 13:48:52
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NoScript GA tracking (capture 3% more visitors) http://www.google.com/support/forum/p/Google+Analytics/thread?tid=60c76276a088c32a&hl=en http://www.google.com/support/forum/p/Google+Analytics/thread?tid=5f11a529100f1d47&hl=en
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 31-34 | Added on Thursday, 21 November 13 13:48:34
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New AutoTrackOutbound in function in ga.js http://www.google.com/support/forum/p/Google+Analytics/thread?tid=3dfa688533e09141&hl=en
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 29-31 | Added on Thursday, 21 November 13 13:48:26
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gclid URI spam & use of setAllowAnchor(true); http://www.google.com/support/forum/p/Google+Analytics/thread?tid=653ee3228853e56b&fid=653ee3228853e56b000479d1593b06a8&hl=en
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 27-29 | Added on Thursday, 21 November 13 13:48:15
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Cached Clicks from googleads.g.doubleclick.net http://www.google.com/support/forum/p/Google+Analytics/thread?tid=200cb2d4021f93ce&hl=en
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 25-26 | Added on Thursday, 21 November 13 13:48:07
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Race Condition ? More accurately tracking Outbound Clicks using 100ms delay http://www.google.com/support/forum/p/Google+Analytics/thread?tid=149353cfd4211daf&fid=149353cfd4211daf000481fef2d2ad8e&hl=en
Google Analytics posts I have been working on... | search4phil.com - search4phil.com - Your Highlight Location 15-18 | Added on Thursday, 21 November 13 13:47:43
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Paid Video If you manually tag your video ads you could use this regex to capture by medium. Or you can distinguish paid video ads that might autotag using campaign names. Medium matches regex: video|pre-?roll Paid Social If you?re tagging your paid, promoted posts/tweets separately from your regular social posts, you?ll likely want to separate them from social. Medium matches: promoted post|paid (social|post) Affiliate Referrals Setup of this could vary greatly depending on how you?re currently tracking affiliates. Assuming your affiliate parameter isn?t excluded in your GA setup, here?s one way to set it up if your parameter is afid. Medium exactly matches: referral AND Source matches regex: afid Owned Websites Referrals If you have domains without cross-domain or cross-subdomain tracking (and want them to stay that way) you may want to break out the type of referrers. For example, if we want to distinguish traffic coming from rcs.seerinteractive.com to our main site: Medium exactly matches: referral AND Source matches regex: rcs.seerinteractive.com RSS Depending on how you tag your RSS feed, distinguish those visitors: Medium matches regex: rss|feed OR Source matches regex: feedly|feedburner Offline or Vanity URL If you have vanity URLs used to track various offline marketing. You might try something like this: Medium matches regex: ^(offline|vanity ?(url)?)$ Social Facebook If you have more Facebook traffic than all your other channels, you might not want it rolled up into the default social channel. Add this channel ABOVE the default social channel. Source matches regex: ^facebook.com|^m.facebook.com AND Medium matches regex: referral|social Social Twitter If you have more Twitter traffic than all your other channels, you might not want it rolled up into the default social channel. Add this channel ABOVE the default social channel. You could also add Hootsuite, though Hootsuite supports other social channels. Source matches regex: ^t.co$|twitter|tweetdeck AND Medium matches regex: referral|social Social Pinterest If you have more Pinterest traffic than all your other channels, you might not want it rolled up into the default social channel. Add this channel ABOVE the default social channel. Source matches regex: pinterest AND Medium matches regex: referral|social Google Organic Want to distinguish Google organic from your other organic traffic? Add this channel ABOVE the default Organic Search channel (and rename the Organic Search channel all other Organic.) Source exactly matches: google AND Medium exactly matches: organic Bing Organic Want to distinguish Bing organic from your other organic traffic? Add this channel ABOVE the default Organic Search channel (and rename the Organic Search channel all other Organic.) Source exactly matches: bing AND Medium exactly matches: organic
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 75-99 | Added on Sunday, 17 November 13 19:52:56
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Ideas for Custom Channels
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 70-71 | Added on Sunday, 17 November 13 19:52:35
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The 8 default groupings may be exactly what you need, but it?s more likely your company has different needs. A few reasons to make adjustments: You have custom campaign parameters in place that doesn?t match all the system-defined channels. You have affiliates, or owned websites that might be better separated out of ?referral? traffic. You have a large amount of visits in ?Other Advertising? that could be broken out. You want to provide more granularity in your channel reporting. You want to separate channels from a specific medium in additional ways such as source or campaign.
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 65-70 | Added on Sunday, 17 November 13 19:52:00
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IMPORTANT: Your new rules will not be available right away ? it could take up to 24 hours for changes to be reflected in your reports: This applies to newly created channels and edits on existing channels. Changes and additions are not retroactive, and any data reported on will be reflected starting on the day the channel goes live. This functionality is similar to how implementation of profile filters works.
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 51-55 | Added on Sunday, 17 November 13 17:54:22
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Another caveat to these reports is that they?re not necessarily accurate, even using Google?s own definitions: The example above shows Google?s Paid Search Default Channel Grouping, with LinkedIn as the source. Despite Google?s regex for Paid Search, ?referral? is shown when the Secondary dimension of Medium is  applied. In this next example, the Referral Traffic report showed 112,953 visits. For that same time period, the Acquisition Overview report displayed 110,715 visits:
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 31-35 | Added on Sunday, 17 November 13 17:53:27
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There are three solutions to address these inconsistencies, if you attempt to compare data from the All Traffic report to the Acquisition Overview reports: Work within Google?s definitions; Completely rewrite & customize Channel Groupings, with all rules reflecting the project and goals, or; Use the system defined rules with modifications.
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 27-30 | Added on Sunday, 17 November 13 17:53:08
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As noted earlier, Google predefines the data in the out-of-the-box report, so you?ll need to understand these definitions prior to acting on this data. These definitions and the related regex are listed here and below:
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 21-24 | Added on Sunday, 17 November 13 17:50:57
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