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The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

Chris Guillebeau
Another easy thing many existing businesses can do to add a new revenue source quickly is to create a service from a product-based business or create a product from a service-based business.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2823-24 | Added on Sunday, June 10, 2012, 12:59 AM
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The confirmation page that appears after an online purchase is one of the best and most underused places for an upsell offer. Right after a customer has purchased, they are highly inclined to purchase something else. Make a strong offer here, and your conversion rate can be 30 percent or higher.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2796-98 | Added on Sunday, June 10, 2012, 12:58 AM
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SELL MORE TO EXISTING CUSTOMERS. Your existing customers are likely to respond to sales, promotions, or additional offers of any kind. By reaching out to them more frequently, you?ll almost certainly bring in additional income.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2777-79 | Added on Sunday, June 10, 2012, 12:57 AM
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INCREASE CONVERSION. Once you have a stable base of attention (whether measured in site traffic or another way), you?ll want to look closely at the conversion rate: the percentage of prospects who become customers. The classic way to increase the conversion rate is through testing by measuring one copywriting attempt (or offer, or headline, or something else) against another and going with the winner.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2759-62 | Added on Sunday, June 10, 2012, 12:56 AM
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The not-so-secret to improving income in an existing business is through tweaks: small changes that create a big impact.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2744-45 | Added on Sunday, June 10, 2012, 12:55 AM
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Remind people that profit is the difference between revenue and expense. This makes you look smart.? ?SCOTT ADAMS
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2707-9 | Added on Sunday, June 10, 2012, 12:52 AM
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Getting paid more than once is great, but be aware of a couple of concerns. First, many consumers are wary of subscriptions, because they worry that they?ll keep getting billed for the service after they stop using it or that it will be a big hassle to cancel. (To deal with the second problem, I created a ?no pain in the ass? cancellation button for my site.)
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2641-43 | Added on Sunday, June 10, 2012, 12:49 AM
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The most important thing Brian says here is in the last paragraph: ?It?s not market share; it?s share of the customer.? Like many of the people in this book, Brian doesn?t spend much time worrying about what other people are doing?he worries about improving his customers? lives through helpful services. As a result, he gets paid over and over again.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2637-39 | Added on Sunday, June 10, 2012, 12:48 AM
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Why is getting paid over and over such a big deal? First, because it can bring in a lot of money, and second, because it?s reliable income that isn?t dependent on external factors.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2609-10 | Added on Sunday, June 10, 2012, 12:47 AM
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Principle 3: Get Paid More Than Once
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2596 | Added on Sunday, June 10, 2012, 12:46 AM
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The key to this strategy is to offer a limited range of prices: not so many as to create confusion but enough to provide buyers with a legitimate choice. Notice the important distinction that naturally happens when you offer a choice: Instead of asking them whether they?d like to buy your widget, you?re asking which widget they would like to buy.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2588-90 | Added on Sunday, June 10, 2012, 12:45 AM
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Principle 2: Offer a (Limited) Range of Prices
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2554-55 | Added on Sunday, June 10, 2012, 12:43 AM
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the wrong way to decide on pricing is to think about how much time it took to make it or how much your time is ?worth.?
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2528-29 | Added on Sunday, June 10, 2012, 12:42 AM
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1. Price your product or service in relation to the benefit it provides, not the cost of producing it. 2. Offer customers a limited range of prices. 3. Get paid more than once for the same thing.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2518-20 | Added on Sunday, June 10, 2012, 12:41 AM
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Spend only on things that have a direct relationship to sales.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2453 | Added on Sunday, June 10, 2012, 12:37 AM
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business owners make two common, related mistakes: thinking too much about where to get money to start their project and thinking too little about where the business income will come from.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2435-36 | Added on Sunday, June 10, 2012, 12:36 AM
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One of the things Naomi does well is continuously remind her clients about the need for actually making money. This may sound simple, but busy entrepreneurs can easily become overwhelmed with all kinds of projects and tasks that have nothing to do with making money.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2423-25 | Added on Sunday, June 10, 2012, 12:35 AM
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Money is better than poverty, if only for financial reasons.? ?WOODY ALLEN
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2399-2400 | Added on Sunday, June 10, 2012, 12:33 AM
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One objection to the hustling and relationship-building strategies described in this chapter is that they take time. Well, of course they do?they?re a big part of your work. But if you?re worried about spending all day on a social networking site, you can avoid doing that by sticking to a series of quick check-ins.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2376-78 | Added on Sunday, June 10, 2012, 12:32 AM
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There are pros and cons to each: A contest usually requires more work for both the aspiring winners and the business hosting the contest, but it can generate more interest. A giveaway is quick and easy and can generate a large quantity of entries, but since there?s usually nothing to do other than put your name down, the typical giveaway doesn?t create much real engagement.
The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future - Chris Guillebeau - Highlight Loc. 2328-31 | Added on Sunday, June 10, 2012, 12:30 AM
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