Welcome

My Quotes in WorthTesting1

31 Kuotes | 50 Books

Search:


Import Kindle clippings easily

Beta status: Bulk Kuote import!!!!

Log in & Sign in using:

WorthTesting1

es6.mike@gmail.com
For customers, I might stress a convenient site map, larger search box, a referral offer (such as ?Twitter this? or ?email a friend?) and perhaps even some personalization such as offers tailored to their account. Start brainstorming by asking your customers!
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 92-94 | Added on Tuesday, 14 May 13 12:59:48
Permalink Share Paper Clasic Modern +Kuotes
I?d also strongly recommend doing separate tests for pages that are most popular with first-time visitors versus pages popular with current customers.
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 89-90 | Added on Tuesday, 14 May 13 04:47:00
Permalink Share Paper Clasic Modern +Kuotes
I?m continually shocked by the number of marketers who use the same exact landing page for a wide variety of campaigns or even widely varying PPC keywords. Relevance helps conversion
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 86-87 | Added on Tuesday, 14 May 13 04:46:40
Permalink Share Paper Clasic Modern +Kuotes
- Segmented landing pages
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 85-86 | Added on Tuesday, 14 May 13 04:46:34
Permalink Share Paper Clasic Modern +Kuotes
If you have competing divisions or product lines all of whom want their fair share of the home page, suggest testing a page design that focuses on helping visitors swiftly review all options and click on to the perfect internal destination for their needs. Often this may be a vertical list of text links (sometimes with accompanying buttons), instead of a collage of competing promotional graphics posted all wherever your site designer could find room for them. (BTW: For more information on B2B home pages in particular, I suggest you review MarketingSherpa?s B-to-B Website Home Page Design Research Study of 2007 which I was personally involved in and can recommend highly.
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 81-85 | Added on Tuesday, 14 May 13 04:46:28
Permalink Share Paper Clasic Modern +Kuotes
If your traffic mix is mainly current customers ? and you have a way to monetize their visits ? then gear your home page around that assumption, with perhaps one corner reserved for a special offer for newbies (it can even be labeled ?First-time visitors?) with perhaps a site tour, or product intro hotlinks,
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 79-81 | Added on Tuesday, 14 May 13 04:45:53
Permalink Share Paper Clasic Modern +Kuotes
If your homepage traffic mix is mostly new visitors, you may want to test focusing 90% of the design on converting them. As an example, look at Classmates.com, Netflix.com, or even Facebook. The home page is geared nearly solely to gaining new registered users or trial customers. Current customers get a tiny log-in area in an inconspicuous spot, and that?s that.
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 76-79 | Added on Tuesday, 14 May 13 04:45:43
Permalink Share Paper Clasic Modern +Kuotes
Depending on how well known your brand is and how much you advertise your brand name, especially offline, your home page may get loads of first-time-visitor traffic or it may only be visited by current customers and partners. Prior to testing, review your analytics and marketing campaigns to determine what type of visitor is in the majority. Then, get approval from all involved departments to set a single primary and secondary conversion goal for the page. This probably will be painful.
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 73-76 | Added on Tuesday, 14 May 13 04:45:28
Permalink Share Paper Clasic Modern +Kuotes
Home Page
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 73-73 | Added on Tuesday, 14 May 13 04:45:11
Permalink Share Paper Clasic Modern +Kuotes
Benchmarking studies have shown typically visitors who use your site?s internal search box may be measurably more likely to convert than other visitors are. Therefore, if you invest in optimizing the layout, design and results shown on that page, it?s probably money well spent.
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 69-71 | Added on Tuesday, 14 May 13 04:45:00
Permalink Share Paper Clasic Modern +Kuotes
Search results page
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 69-69 | Added on Tuesday, 14 May 13 04:44:52
Permalink Share Paper Clasic Modern +Kuotes
Some of the pages I?ve noticed are consistently on many marketers? best performing pages lists are:
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 68-69 | Added on Tuesday, 14 May 13 04:44:49
Permalink Share Paper Clasic Modern +Kuotes
Next look up the pathway that the money comes from. This means conducting regression analysis on your best customers and/or most highly qualified leads. What traffic source did they originally come from? Where did they enter the site? Which pathways did they take through your site? Which touchpoints did they convert via? These entry pages, pathways, and touchpoints are already proven winners, so they?re absolutely worth investing more money in to test and optimize further.
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 63-66 | Added on Tuesday, 14 May 13 04:44:20
Permalink Share Paper Clasic Modern +Kuotes
Your best marketing prospects are people who?ve made it almost to the end of your conversion process ? before they dropped out.
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 59-60 | Added on Tuesday, 14 May 13 04:43:57
Permalink Share Paper Clasic Modern +Kuotes
Priority A. Start with the money
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 59-59 | Added on Tuesday, 14 May 13 04:43:40
Permalink Share Paper Clasic Modern +Kuotes
I recommend you chose pages to be tested in the following order of priority:
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 58-58 | Added on Tuesday, 14 May 13 04:43:29
Permalink Share Paper Clasic Modern +Kuotes
#4. Long-term Value of Conversion
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 51-52 | Added on Tuesday, 14 May 13 04:43:13
Permalink Share Paper Clasic Modern +Kuotes
#3. Estimated Immediate Value of Conversion
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 41-41 | Added on Tuesday, 14 May 13 04:42:42
Permalink Share Paper Clasic Modern +Kuotes
You?ll need this as a baseline when considering testing, if only to see how badly you need help ? and thus what the potential upside of testing that page could be.
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 40-41 | Added on Tuesday, 14 May 13 04:42:38
Permalink Share Paper Clasic Modern +Kuotes
#2. Current Conversion Rate
WorthTesting1 - es6.mike@gmail.com - Your Highlight Location 39-39 | Added on Tuesday, 14 May 13 04:42:28
Permalink Share Paper Clasic Modern +Kuotes

's Books


MARTINEZ NOGUEIRA desafios_coordinacion 44 Kuotes EDUCACIÓN TÉCNICA Argentina_Chile UNESCO 180 Kuotes Les trois mousquetaires French Edition 107 Kuotes Arellano 46 Kuotes Converted Site Itamaraty Comple - Itamaraty Itamaraty 487 Kuotes Steve Jobs Walter Isaacson 220 Kuotes NLP NLP Comprehensive 72 Kuotes JOVENES MIGRACIÓN POTOSI - TESIS ALEMANA Katharina Jochem 114 Kuotes Cartas desde la Tierra Mark Twain 56 Kuotes Microsoft Word - ENTRE PARENTESIS.doc VCC 52 Kuotes Fedor Dostoiewski - Los Hermanos karamazov 34 Kuotes Las Leyes generales del ambiente y los códigos de minería de los países andinos. Instumentos de gestión ambiental y minero ambiental. Eduardo Chaparro y Catalina Moreno 56 Kuotes Br-FR_ Pós-guerra à Parceria Estratégica Tese de Mestrado 54 Kuotes Relationships-between-number-and-space-processing-in-adults-with-and-without-dyscalculia_[pub_year]_Acta-Psychologica Mikael Skagenholt 43 Kuotes El Triunfo De La Fundación David Brin 31 Kuotes La Gaviota Anton Chejov 42 Kuotes ttmik Ignacio 31 Kuotes Focus Goleman, Daniel 111 Kuotes Tirado - Domenech - Asociaciones heterogeneas y actantes Tomás Sánchez-Criado 91 Kuotes La peste Albert Camus 85 Kuotes La Historia Del Loco John Katzenbach 41 Kuotes 1984 George Orwell 59 Kuotes Superviviente Chuck Palahniuk 35 Kuotes The Art and Science of Low Carbohydrate Living: An Expert Guide to Making the Life-Saving Benefits of Carbohydrate Restriction Sustainable and Enjoyable Jeff Volek 97 Kuotes How the Mind Works Steven Pinker 64 Kuotes Changing Signs of Truth: A Christian Introduction to the Semiotics of Communication Crystal L. Downing 142 Kuotes accuracy-whitepaper es6.mike@gmail.com 47 Kuotes rtm_v1_n1 2015 converted Ipea 106 Kuotes Nineteen Eighty-four Orwell, George, 1903-1950 998 Kuotes New American Bible Revised Edition Authors, Various 31 Kuotes Fronteras de la economía del desarrollo Stíglitz editor World Bank Group 50 Kuotes El Código del Dinero EXITO 90 Kuotes Ghio y Fernandez Lenguaje y construccion de significados - Ghio, Elsa; Fernandez, Maria Delia 58 Kuotes Photo Inspiration: Secrets Behind Stunning Images Russell, Dianne 41 Kuotes ¿Comer de nuestra tierra? Estudios de caso sobre tierra y producción de alimentos en Bolivia Fundación TIERRA 46 Kuotes Svampa 34 Kuotes The Economist calibre 35 Kuotes Mcdonal. Global-Movements-Action-Culture 105 Kuotes 94300 Foreign Affairs 67 Kuotes Iacoviello y Zuvanic 32 Kuotes Why We Get Fat Gary Taubes 232 Kuotes Christifideles Laici 30 de diciembre de 1988 | Juan Pablo II 106 Kuotes NOTAS JAN-JUN 2015 MRE NOTAS 119 Kuotes Wheat Belly William Davis, MD 219 Kuotes Wilde_ Oscar - El Retrato De Dorian Gray 38 Kuotes Analisis externo juancito pinto 44 Kuotes Instapaper: Sunday, Dec. 30 Instapaper 32 Kuotes JOVENES MIGRACIÓN POTOSI - TESIS ALEMANA Katharina Jochem 114 Kuotes A Whole New Mind: Why Right-Brainers Will Rule the Future Daniel H. Pink 98 Kuotes Clase 6 27 de octubre: 154 Kuotes