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Web Analytics Success Measurement For Government Websites

kaushik.net
Six Recommendations For Measuring Success of Your Blog
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 162-163 | Added on Tuesday, 2 April 13 10:11:01
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Measuring Web Analytics Success for Small Business Websites
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 160-160 | Added on Tuesday, 2 April 13 10:10:51
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Measuring Success of Non Ecommerce Websites
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 159-159 | Added on Tuesday, 2 April 13 10:10:46
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You can also bet I am going to be totally on top of reporting how many complaints we have received on the site for Fraud, Waste & Abuse! Getting a ton of those would be a key performance indicator!
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 147-149 | Added on Tuesday, 2 April 13 10:10:23
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Q5. Does the right information actually exist on the website? What major things might we be missing on our website? I have consistently advocated my love for internal site search analysis. It is simply da bomb!
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 114-116 | Added on Tuesday, 2 April 13 10:07:55
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Unfortunately not too many tools, Google Analytics and other Paid Solutions included, provide this as a standard metric. I use ClickTracks and that this delightful metric as a standard offering.
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 109-111 | Added on Tuesday, 2 April 13 09:57:51
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Q4. How long does it take for someone to find key information they want? There are some pieces of content that are so darn important that they are heavily linked (say latest news in case of belgium.be) right from the home page, or that you really do want people to find them asap (in the Health section for example the pdf about how to deal with H1N1 virus in belgium). For these important pieces of content measure Average Time To This Page.
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 102-105 | Added on Tuesday, 2 April 13 09:57:20
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From the report it is very easy to then figure out what links your Visitors click, which is a great, positive, indicator of the fact that they found what they wanted and also what they were interested in.
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 98-99 | Added on Tuesday, 2 April 13 09:56:50
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You can also do segmented version of this analysis,
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 83-84 | Added on Tuesday, 2 April 13 09:54:35
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When it comes time to prioritize the next set of web pages or videos or podcasts, how about giving higher priority to those big red lines? Sweet right?
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 82-83 | Added on Tuesday, 2 April 13 09:54:10
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Measure the distribution of content in each section of your website and the percentage of Visits to each section. On the y-axis is each of the sections on the belgium.be website. In blue is the amount of content in each section. In red are the percentage of visits where that content was consumed.
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 74-77 | Added on Tuesday, 2 April 13 09:53:05
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What is rare is the analysis of what visitors to the site are actually consuming on the site.
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 72-73 | Added on Tuesday, 2 April 13 09:52:40
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Only ask what you can action. Q3. What is the most popular content on the site? What area can we prioritize higher than it currently is?
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 69-71 | Added on Tuesday, 2 April 13 09:52:05
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Start with the number of submissions. Trend over time.
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 64-64 | Added on Tuesday, 2 April 13 09:51:47
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Drill down into the type of complaints and do atleast rudimentary sentiment analysis (i.e. read & categorize) of actual messages to gauge customer satisfaction.
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 65-66 | Added on Tuesday, 2 April 13 09:51:42
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An alternative, or additional, way to measure satisfaction is to count and analyze the Contact Us submissions. . .
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 62-63 | Added on Tuesday, 2 April 13 09:51:26
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Measure it. Trend it. Report it. Correlate the trend over time with changes you have made to the site and identify insights (any causal connection between site improvements / campaigns and customer satisfaction?).
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 60-62 | Added on Tuesday, 2 April 13 09:51:19
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Q2. Are the Visitors satisfied with their experience?
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 56-56 | Added on Tuesday, 2 April 13 09:51:03
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You see the second question in 4Q is "Which of the following best describes the primary purpose of your visit?" and a standard report in 4Q will paint the above picture.
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 50-51 | Added on Tuesday, 2 April 13 09:49:46
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Are Visitors able to find the information they are looking for? ~ Are the Visitors satisfied with their experience? ~ What is the most popular content on the site? What area can we prioritize higher than it currently is? ~ How long does it take for someone to find key information they want? ~ Does the right information actually exist on the website? What major things might we be missing on our website?
Web Analytics Success Measurement For Government Websites - kaushik.net - Your Highlight Location 28-32 | Added on Tuesday, 2 April 13 09:47:47
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