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User feedback to improve Conversions

rob.millard
I attended a usability testing seminar recently where the subject of incentivisation came up, and the majority of attendees said that they had found that the chance to win an iPad, even if there?s only one on offer, typically worked best for them.
User feedback to improve Conversions - rob.millard - Your Highlight Location 57-59 | Added on Friday, 22 March 13 01:21:02
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Asking for feedback directly can result in plenty of responses because of the low commitment required by participants, although the downside is that it won?t be particularly in depth. You might also want to consider whether you want to stimulate potentially negative conversations on Twitter about your site or product. If this seems likely, the opaque survey approach would be better.
User feedback to improve Conversions - rob.millard - Your Highlight Location 38-41 | Added on Friday, 22 March 13 01:19:53
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If you?re asking for direct feedback, it can be specifically about a page such as ?Just launched this page on our site ? would love to hear some feedback? or it can be more specific to a product or service, for example ?Why haven?t you signed up to our email newsletter? Would love to hear some feedback? or ?Looking for feedback on our free trial ? what did you think??
User feedback to improve Conversions - rob.millard - Your Highlight Location 36-38 | Added on Friday, 22 March 13 01:19:29
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