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Upload Marketing Cost Data to Google Analytics with our New Import Tool

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For channels that have a fixed monthly cost, I like to do this exercise once a month, and I set the cost to be applied on the last day of the month.
Upload Marketing Cost Data to Google Analytics with our New Import Tool - verticalnerve.com - Your Highlight Location 41-42 | Added on Wednesday, 14 August 13 11:18:06
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If you use an email marketing system like Constant Contact, SilverPop, ExactTarget or MailChimp, you may have a fixed monthly cost for that service. Any ROI calculation for email marketing has to include the cost of the platform (and optionally the cost of an email marketing firm or contractor). The cost data upload feature of Google Analytics can be used to import these costs.
Upload Marketing Cost Data to Google Analytics with our New Import Tool - verticalnerve.com - Your Highlight Location 16-18 | Added on Wednesday, 14 August 13 11:14:04
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The first and most obvious use for this was to upload cost data from paid search sources like BingAds. Many paid search marketers already have cost data in GA via the Google AdWords integration, but calculating ROI for BingAds (or AdCenter) was always more R than I. Now, SEM professionals have the ability to upload cost, impression and click data from BingAds or other engines and see a more complete picture. Several 3rd party providers have products to automate this daily upload process for paid search.
Upload Marketing Cost Data to Google Analytics with our New Import Tool - verticalnerve.com - Your Highlight Location 10-14 | Added on Wednesday, 14 August 13 11:13:43
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