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Unknown author - Google Analytics 101 Implementation Webinar - Mar 2, 2011

es6.mike@gmail.com
Actionable Web Analytics: Using Data to Make Smart Business Decisions by Jason Burby & Shane Atchison
Unknown author - Google Analytics 101 Implementation Webinar - Mar 2, 2011 - es6.mike@gmail.com - Your Highlight Location 62-63 | Added on Monday, 13 May 13 09:30:14
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Step 16: Review and Update Let some traffic start populating the reports for a few days. Review filters and goals and update as per your requirements. Be sure to test each filter and goal individually on the test profile before applying to the master profile.
Unknown author - Google Analytics 101 Implementation Webinar - Mar 2, 2011 - es6.mike@gmail.com - Your Highlight Location 53-55 | Added on Monday, 13 May 13 09:29:53
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Step 14: Standard Filters Exclude local office traffic Include filter for domains to track Lowercase pagenames
Unknown author - Google Analytics 101 Implementation Webinar - Mar 2, 2011 - es6.mike@gmail.com - Your Highlight Location 48-49 | Added on Monday, 13 May 13 09:29:24
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Step 4: Create and Configure Profile(s) Support up to 50 profiles per account, out of the box Each site should consider using the following profiles: Master Test Raw (no filters) Dev
Unknown author - Google Analytics 101 Implementation Webinar - Mar 2, 2011 - es6.mike@gmail.com - Your Highlight Location 23-24 | Added on Monday, 13 May 13 09:28:36
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Step 2: Analyze the Website Does the website: Have a large amount of traffic? Multiple domains or sub-domains? Have non-HTML pages (PDF, etc)? Have dynamically created pages? Use Frames or Flash?
Unknown author - Google Analytics 101 Implementation Webinar - Mar 2, 2011 - es6.mike@gmail.com - Your Highlight Location 20-21 | Added on Monday, 13 May 13 09:28:19
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Step 1: Understand the Website Review website and ask questions Talk to as many stakeholders as possible Why does the website exist? What do you want visitors to do? What are the sites primary objectives? What are the sites secondary objectives?
Unknown author - Google Analytics 101 Implementation Webinar - Mar 2, 2011 - es6.mike@gmail.com - Your Highlight Location 17-19 | Added on Monday, 13 May 13 09:28:13
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Implementation Checklist 1. Understand the website and business 2. Analyze the website 3. Create a Google Analytics account 4. Create and configure profiles 5. Setup internal traffic filter 6. Add tracking code to website 7. Link Google Analytics to AdWords 8. Setup Goals and Funnels 9. Configure eCommerce tracking 10. Configure Site Search 11. Tag advertising links 12. Create/update privacy policy 13. Test on development server 14. Setup filters 15. Implement on live site 16. Review and update 17. Grant access to other users 18. Setup scheduled reports
Unknown author - Google Analytics 101 Implementation Webinar - Mar 2, 2011 - es6.mike@gmail.com - Your Highlight Location 12-17 | Added on Monday, 13 May 13 09:28:08
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