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Tracking Search Bots in Google Analytics

Adrian Vender
The code library is also configured to send a page-level custom variable with a date time stamp in case you want to see pages crawled, sorted by time. Just choose a secondary dimension of ?Custom Variable (Value 01)? against the Pages primary dimension.
Tracking Search Bots in Google Analytics - Adrian Vender - Your Highlight Location 36-38 | Added on Saturday, 3 August 13 01:28:53
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Another important thing to understand is that this script only runs when the bot crawls a URL that will actually execute a PHP script with this code. If a bot crawls a URL that doesn?t return a rendered page (for example, a 500 error), the GA for Search Bots code will not fire. Because of that, this will not capture 100% of bot activity, especially for many error pages. Understanding crawler activity against error URLs is extremely important and we?re working on a version 2 of this code to address that.
Tracking Search Bots in Google Analytics - Adrian Vender - Your Highlight Location 21-25 | Added on Saturday, 3 August 13 01:28:05
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One thing to point out in this custom code library is that ?source? is set as the user agent, not the traditional campaign source. I found it easier to drill down to the different bots with this method. I would also pay a little more attention to Pageviews rather than Visits to better analyze how the bots crawl your site.
Tracking Search Bots in Google Analytics - Adrian Vender - Your Highlight Location 19-21 | Added on Saturday, 3 August 13 01:27:44
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I?ve deconstructed the script and modified it so that all construction and sending of the __utm.gif request is handled completely server-side, allowing any user-agent to be tracked.
Tracking Search Bots in Google Analytics - Adrian Vender - Your Highlight Location 9-11 | Added on Saturday, 3 August 13 01:27:00
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Although there is already a Google Analytics server-side script for mobile tracking, it?s designed to still only track activity from browser-based user agents.
Tracking Search Bots in Google Analytics - Adrian Vender - Your Highlight Location 8-9 | Added on Saturday, 3 August 13 01:26:44
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We?ve put together a PHP code library called ?GA for Search Bots? that uses server-side processing to capture pageviews from a wide range of bots.
Tracking Search Bots in Google Analytics - Adrian Vender - Your Highlight Location 7-8 | Added on Saturday, 3 August 13 01:26:37
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