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Tout Vs. Yesware Comparison and Review

Chris Johnson
Tout and Yesware Feature Wishlist: Both of these should have some formal a/b/group testing. Tout comes the closest. Creating a ?Google Optimizer? style system of headlines and body text and grouping it for optimal opens is within reach, and at the volumes of email we send, we can quickly learn what people respond to and click on. I?d love to be able to have one ?template? and send it out, and have the ap do the heavy lifting for testing in the background to tell me what works better. Of course, it?d have to normalize for time sent and other things, and that might be tricky, but it seems like the thing to do. I?ve pinged both founders (multiple times since they are in charge of a VERY important tool) and told them of some other fixes and features- some syncing with Google Contacts and more ?proactive? reminders if a dormant lead becomes hot. (I.e. if someone opens a 6 week old email, it?d be fantastic to put that in context ).
Tout Vs. Yesware Comparison and Review - Chris Johnson - Your Highlight Location 81-88 | Added on Friday, 23 August 13 12:10:44
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Tout itself has a couple of bugs- first, not having access to data that it?s collecting is kind of a drag. You have to look at individual emails to see what people are doing. Plus, you can only see when people are doing things if you click through to the email itself:
Tout Vs. Yesware Comparison and Review - Chris Johnson - Your Highlight Location 73-75 | Added on Friday, 23 August 13 12:06:46
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With Tout, you can have an intern (or whoever) send stuff to a list of people, and for the most part, you won?t have a major problem. It?s got emails, you?ll be able to see what?s being said, and you won?t have to worry about if people get back to you or not.
Tout Vs. Yesware Comparison and Review - Chris Johnson - Your Highlight Location 71-73 | Added on Friday, 23 August 13 12:06:13
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Tout also has a very handy feature- you can schedule when you are sending an email out.
Tout Vs. Yesware Comparison and Review - Chris Johnson - Your Highlight Location 63-64 | Added on Friday, 23 August 13 12:05:41
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Yesware has no easy way of seeing how individual templates are performing ? it?ll tell you how many you?ve sent out, but not what each is doing. Tout is oriented on the template, so you could have 4 (or 100) different messages and pit them against each other, Lean Startup style. That appeals to us because we can quickly see what?s what with each message we shoot out.
Tout Vs. Yesware Comparison and Review - Chris Johnson - Your Highlight Location 57-60 | Added on Friday, 23 August 13 12:05:12
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Tout and Yesware both track opens and responses ? they go about it in different ways. Tout is focused on ?which emails are working,?
Tout Vs. Yesware Comparison and Review - Chris Johnson - Your Highlight Location 45-46 | Added on Friday, 23 August 13 12:04:48
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