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The Biggest Mistake Web Analysts Make? And How To Avoid It!

kaushik.net
If they have an internal site search engine, and in this day and age it is criminal not to, then I do a quick search and see if my query shows up in the url stem. For example, on this blog it would look like this: http://www.kaushik.net/avinash/?s=segmentation This would be awesome. The "s." It means we can configure it in Analytics in two seconds (no IT begging involved) and start doing amazing internal site search analysis .
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 198-202 | Added on Thursday, 16 May 13 05:04:06
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When I click on various external ads (search, display, YouTube), I also take a quick peek at the URL window to check for campaign tracking parameters. So important to have them.
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 194-195 | Added on Thursday, 16 May 13 05:03:26
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Any technical notes I can make for the future (analytics or coding)?
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 184-184 | Added on Thursday, 16 May 13 05:02:19
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One of my most beloved low hanging fruit for lead gen/ecommerce websites is to identify and improve the checkout abandonment rate .
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 168-170 | Added on Thursday, 16 May 13 05:01:46
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you are looking for big, obvious broken things that can mostly likely be fixed quickly and for which the impact can be quickly measured. You are trying to find something with a clear purpose to show the power of actions taken through data.
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 166-168 | Added on Thursday, 16 May 13 05:01:35
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you are looking for big, obvious broken things that can mostly likely be fixed quickly and for which the impact can be quickly measured.
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 166-167 | Added on Thursday, 16 May 13 05:01:21
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#5. What is the fastest possible way I can have a impact on the business?
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 154-154 | Added on Thursday, 16 May 13 04:59:59
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The purpose of competitive intelligence analysis is to understand your place in the world, to highlight from an industry/ecosystem perspective what your strengths and areas of opportunity are, and to collect a list of questions like the ones immediately above for analysis in your web analytics tools.
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 151-153 | Added on Thursday, 16 May 13 04:59:55
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look at that massive spike in queries for Credit Karma at the end of Dec! What the heck happened there? Great question. What where the related keywords people searched for? Check the Google Analytics reports. Was this traffic any good? Check the Google Analytics metrics. Are we going to dominate the world and crush our competitors? Time will tell!
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 149-151 | Added on Thursday, 16 May 13 04:59:45
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Google Insights for Search , your direct source for all Google organic search data from across the world. Here I particularly like to look at a metric I call "share of search." How often are people looking for the generic query for the industry, for me (/my company) and for my direct competitors?
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 145-147 | Added on Thursday, 16 May 13 04:59:31
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The above data is for freescore.com. I can also quickly run queries for Credit Karma (and others) and compare and contrast the demographic profiles of people who visit the website. Are our competitors particularly stronger in some Educational categories or Incomes compared to us? What are our areas of strength?
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 139-141 | Added on Thursday, 16 May 13 04:59:02
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Time to understand a bit more about the visitors themselves. My BFF? Google/DoubleClick AdPlanner , perhaps the largest source of demographic and psychographic data out there.
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 136-138 | Added on Thursday, 16 May 13 04:58:53
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How well are they doing in context of their competition?
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 122-123 | Added on Thursday, 16 May 13 04:57:57
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run a quick query in the iTunes App Store and the Android Market to see if the business exists there in the form of an application. If yes, download it. Play with it. Download some competitor offerings.
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 118-119 | Added on Thursday, 16 May 13 04:57:37
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No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. So off to YouTube to do some relevant searches to see what videos show up. Do I see any promoted videos in the results (to control the message)? Do I discover a brand channel by the company (to create a deeper connection with customers)? How lame or awesome are their videos (you want to teach and pimp both at the same time)?
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 100-103 | Added on Thursday, 16 May 13 04:55:56
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No business, B2C or B2B or here2there, can exist without a robust YouTube strategy. So off to YouTube to do some relevant searches to see what videos show up.
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 100-101 | Added on Thursday, 16 May 13 04:55:44
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Visit sites like (in this specific case) Yahoo! News/Finance to see if I get display ads when I read articles or stories about credit cards, credit scores etc. Do the same with some of the top sites I can think of related to the industry (brokerage sites, financially savvy consumer sites, etc). Finally, checkout at least a couple of blogs relevant to the topic.
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 96-98 | Added on Thursday, 16 May 13 04:55:15
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make a note of: 1. Organic search rankings (rank, page titles, snippets). 2. Paid search ads (title, creatives, urls shown). 3. Competition (who comes up first consistently, ppc and organic). 4. Search Plus Your World results.
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 94-95 | Added on Thursday, 16 May 13 04:54:57
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#3. How smart is their digital marketing strategy?
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 84-84 | Added on Thursday, 16 May 13 04:53:17
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Rather than letting the data take you somewhere randomly, let this approach put you in the drivers seat and then you take data for a ride to a specific destination. That is what being successful is all about.
The Biggest Mistake Web Analysts Make? And How To Avoid It! - kaushik.net - Your Highlight Location 82-83 | Added on Thursday, 16 May 13 04:53:12
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