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The 2015 Digital Marketing Rule Book. Change or Perish.

kaushik.net
Attention. Via incredible daily utility.
The 2015 Digital Marketing Rule Book. Change or Perish. - kaushik.net - Your Highlight Location 105-105 | Added on Thursday, 18 July 13 16:23:09
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If their tweets supported their bio on Twitter: "Helping athletes get the most out of their bodies before, during and after activity." I could not find a single tweet of the 250 I reviewed that fell in that category.
The 2015 Digital Marketing Rule Book. Change or Perish. - kaushik.net - Your Highlight Location 97-98 | Added on Thursday, 18 July 13 16:22:00
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#4 Attention is the most precious commodity. We live in a hyper fragmented world with, quite literally, hundreds of TV channels, thousands of social connections and millions of websites. The single biggest gift any brand can get is attention.
The 2015 Digital Marketing Rule Book. Change or Perish. - kaushik.net - Your Highlight Location 88-90 | Added on Thursday, 18 July 13 16:20:56
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Now consider the web. You can have your most embarrassing idea for a redesign/new offer/product launch/whatever out there in one day. AND you can control for risk! You can only show the redesign to 1% of the site traffic. You can try the offer with just one affiliate or some Bing ads. You can launch the product to a selected group of opted-in customers (or only to people in New York). You can literally control for risk should everything blow up in your face. AND you can have analysis of your risk in almost real time to get an early read and in a few days with statistical significance!
The 2015 Digital Marketing Rule Book. Change or Perish. - kaushik.net - Your Highlight Location 142-146 | Added on Thursday, 18 July 13 17:42:23
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#6 Being good at the Long Tail matters just as much as the Head.
The 2015 Digital Marketing Rule Book. Change or Perish. - kaushik.net - Your Highlight Location 124-125 | Added on Thursday, 18 July 13 17:40:00
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PS: It is no longer optional for you to just create TV ads and not have the most brilliant, engaging and helpful mobile websites. In case you were wondering, the year of the mobile was two years go.
The 2015 Digital Marketing Rule Book. Change or Perish. - kaushik.net - Your Highlight Location 122-123 | Added on Thursday, 18 July 13 17:39:14
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It is ever more important to live your values, walk the talk, deliver what you promise, not say stupid stuff, be real and accessible, and all those delightful things.
The 2015 Digital Marketing Rule Book. Change or Perish. - kaushik.net - Your Highlight Location 116-117 | Added on Thursday, 18 July 13 17:38:30
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