Welcome

well for radio or TV. (Note that this only works for Facebook

live audience , say. Have everyone pull out their mobile phones

Your fans can join your fan page via text message! You?ll need to get your first 25 fans and secure your username. Then, to join your fan page, Facebook users just send a text message to 32665 (FBOOK) with the words ?fan yourusername? OR ?like yourusername? (without the quotes).

paste the bit.ly link that Facebook created for you in your browser?s address bar and add a ?+? sign to the end. This works for any bit.ly link! I also recommend you promote your Facebook fan page on your Twitter background and possibly in your Twitter bio/URL field too.

You have 420 characters on the Facebook publisher and 140 on Twitter. In the tweet that goes out, Facebook truncates your

My book with Chris Treadaway, Facebook Marketing: An Hour a Day (Sybex) contains comprehensive instructions on maximizing

white watermark hotlink of the Facebook name in the upper left corner of the video player - see first screenshot below. This is a clickable link that goes to the original video page on your fan page. If the visitor to your site clicks through to Facebook from your video, and they are logged into Facebook at the time, they will see a Like button at the top left corner of the video player - see second screenshot below.] (Screenshot shows example of an embedded Facebook video on an external site)

code and embed on your blog/website. There is a ?Become a Fan? button right in the video itself . For an excellent tutorial, see Nick O?Neil?s post: How To Get Thousands of Facebook Fans With a Single Video .

host live events, be sure to take plenty of photos (or even hire a professional photographer), load the photos to your fan page and

as well as Like and comment on any item and choose to have that comment posted to your Facebook profile, as shown in this screenshot: (Screenshot of Threadless Facebook Fan Page landing tab) Threadless

they most wanted to see the company donate to . By voting, a post goes out onto your Facebook wall and into the News Feeds of all your friends, thus providing Target with valuable exposure. (For custom apps, see companies like Buddy Media, FanAppz , Wildfire Apps, Involver , Virtue, Context Optional.) [UPDATE: Thank you to Context Optional , the creators of Target?s ?Bullseye Gives ? campaign!] #6: Integrate the

Another example of app integration is Target?s ?Bullseye Gives ? campaign. Target had their fans vote on which of ten charities

recently tested a new live video-streaming app called Vpype . The app adds a tab to your fan page called ?Shows? and when you broadcast as your

your custom welcome tab and video talk about clicking the ?Become A Fan? button, you may want to change the wording to ?click the Like button? now).

Add to Your Email Signature Block Instead of promoting your Facebook personal profile (if you do), include a link to your fan page in every email you send out. If you use web-based email, check out the Wisestamp signature addon. #4: Make a Compelling Welcome Video Create an attractive landing tab (canvas page) with a video that explains exactly a) what your fan page is about, b) who it?s for and c) why they should become members. The result: you?ll increase your conversion rate from visitors to fans. One of my favorite

sure to have the Facebook logo/badge appear in your HTML newsletters. Instead of the usual ?Join our Fan Page,? say something creative like ?Write on our Facebook wall,? or ?Join our Facebook community,? or ?Come add your photo to our Facebook group? (where ?group? is actually your fan page).

Fanbase. #6: Sign up for all community pages of your brand. As best you can, search for all possible Community Pages in your name, company name, product names, etc. (As mentioned above, I found Google search was more reliable than searching on Facebook.) Sign up to put yourself on the list of possible administrators, and also suggest your official Wikipedia article if you have one, and your official website for sure. After reading this post, hopefully you have more clarity on what exactly Facebook Community Pages are, how they impact your business and what proactive steps you can take to maintain control of your brand and reputation. Have you had any challenging situations to deal with stemming from these Community Pages? How about any positive experiences? Have you already integrated a Community Page monitoring initiative in your company? If not, do you think you will? Please share your thoughts in the comments box below.  

Refer to one of my earlier Social Media Examiner posts here: 21

#4: Keep your Wikipedia content accurate.

Find your Superfans. Look for your undiscovered brand evangelists and reach out to them. Email them on Facebook and/or search for them on other social media channels, and contact them as well. See how you can reward, incentivize and empower these individuals to become what Aliza Sherman calls Superfans.