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Six Tips For Improving High Bounce Rate / Low Conversion Web Pages

kaushik.net
Moral Of The Story If you want to have high performing web pages make sure that you : 1. Have a clear understanding of what the purpose of that page is and 2a. a clearer understanding of what drove customers to the page and 2b. what they want to accomplish to ensure that 3. #1 and #2 are in alignment.
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 37-42 | Added on Thursday, 11 April 13 01:14:38
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From recommendations that start with Budget Friendly first (rather than most expensive) to humongous product pictures to all kinds of shopping guarantees to bonus stickers and custom helpful manuals that are in the box when I get the product. They understand my intent (worry free quick shopping to install process) and they have done their best to have web pages whose purpose is to meet that intent.
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 34-37 | Added on Thursday, 11 April 13 01:14:28
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Tres: Insights from Website Visitors
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 97-97 | Added on Thursday, 11 April 13 10:23:02
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Dos: Insights from Mis-matched Calls to Action
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 67-67 | Added on Thursday, 11 April 13 10:22:51
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Standard Metrics Revisited: #2: Top Exit Pages
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 197-197 | Added on Thursday, 11 April 13 10:21:43
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At the end of the process you get a sweet report that lists the first impressions of people who looked at your pages.
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 183-184 | Added on Thursday, 11 April 13 10:14:26
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What is delightful is that it shows the clusters of clicks by top 15 referrers (segmentation baby!). So, for example, I can see that very few people from amazon and analytics.blogspot.com care to search on my blog or click on links to my podcasts and videos (why?). Visitors that come from Google and the Direct traffic click a lot on internal site search. Why? What are they looking for? Segment!.
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 132-135 | Added on Thursday, 11 April 13 10:12:18
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The thing I absolutely adore about CrazyEgg though is the confetti view?
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 128-128 | Added on Thursday, 11 April 13 10:11:52
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My love for ClickTracks has been quite clear since day one of this blog, one of the reasons is the site overlay report in CT, it is wonderful, it just works. More wonderfully in CT the right "frame" shows all the key metrics for the page that provide key context, and the bottom "frame" shows Traffic From and Traffic To which is very helpful. Another tool that is quite good (though it does not have the two contexts mentioned for CT) is CrazyEgg. You can get the heatmap view which is quite good in helping you understand the difference between web page purpose and customer intent as identified by the website visitor clicks (if they did not hit Add To Cart then what are they clicking? why?)
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 122-127 | Added on Thursday, 11 April 13 10:11:08
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for feedback from pages I prefer specialist page level surveys like the one from Kamplye. The survey invite sits nicely at one corner of the page and provides localized feedback from visitors about that particular page. What they liked, what they did not, what could be done better.
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 100-103 | Added on Thursday, 11 April 13 10:09:23
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Look at your web pages. Identify what are the one or two jobs they are supposed to do. Eliminate every thing else. Focus your calls to action.
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 96-97 | Added on Thursday, 11 April 13 10:09:03
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The Xerox ad takes me here:
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 88-88 | Added on Thursday, 11 April 13 10:08:43
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No crappy menus. No crappy promotions. No home or small business choices. Just a printer. Just a color laserjet printer. Perfect match between customer intent, content and call to action. And it compares it to the direct competitor and tells me that with HP I would not only pay more ($749 to $1,299) but the HP printer would cost me $320 more to operate!
Six Tips For Improving High Bounce Rate / Low Conversion Web Pages - kaushik.net - Your Highlight Location 89-92 | Added on Thursday, 11 April 13 10:08:38
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