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Site Audit: Sunday, Dec. 30

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The Scroll of Originality: A recent post from the SquidBlog about staying original It?s simple: We at Squidoo believe that original, handcrafted, written-and-loved-and-tended-by-you content is not only the most enjoyable to write, but also the most useful for readers to discover, and the most likely to get spread to other people.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1965-1967 | Added on Thursday, 16 May 13 00:58:05
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How to write a great shopping lens: A post from the SquidBlog Yes, we support product reviews
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1963-1964 | Added on Thursday, 16 May 13 00:58:01
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The article I wrote on my lens is my own original work, which I?ve syndicated across other sites like my local newspaper and other blogs. is that okay? A: As a general rule of thumb, remember that a lens needs to have content that you can?t find anywhere else. If you want to syndicate your work, great, but try excerpting and linking instead of wholesale, verbatim, lengthy copy and paste. You?re doing things right by getting your content syndicated, but we don?t want our site or other search engines to read your work as duplicated, and thereby suspect something less noble. So use this freedom in moderation.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1932-1936 | Added on Thursday, 16 May 13 00:56:55
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9Q: I have a blog, and I turned my lens in to an index of my favorite blog posts. Is that okay? A: Sure. Excerpt and link to your own blog posts (don?t recycle them verbatim, in full) and talk about why you?re curating them the way you are, and you?ll be fine. It?s actually a great way to add value and context to your own blog.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1918-1921 | Added on Thursday, 16 May 13 00:54:32
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7Q: I write a lot of articles elsewhere, and I want to post them on Squidoo too. May I? A: Careful here. Squidoo is a place for original content. That means it?s not recycled in several places, verbatim, around the web. Surely since it?s your content you can link it all together, but please remember to excerpt yourself. Don?t post an entire article of yours here AND somewhere else. Rather, use your lens to excerpt your favorite parts of your own article, maybe share a little more background behind it, add something that is truly unique to the lens only, and have fun.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1910-1914 | Added on Thursday, 16 May 13 00:53:59
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The Most Important Thing Please read The Scroll of Originality to read about how you can create your own highly original lenses on Squidoo.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1876-1877 | Added on Thursday, 16 May 13 00:51:24
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a good rule of thumb is to have more original content than quoted content. Try an 80/20 rule and you probably can?t go wrong!
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1875-1876 | Added on Thursday, 16 May 13 00:51:18
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If you are actively pushing your own content you wrote for a lens outward to other sites or blogs, please remember to a) not spam people! and b) excerpt your own content (rather than post it in full) and point back to your lens.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1867-1868 | Added on Thursday, 16 May 13 00:50:49
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Other things you should look at when it comes to niche research for blogging include: How are sites making money? (Visual Inspection) Who is linking to each other? (Open Site Explorer) What kind of terms are sending traffic? (SEM Rush & Alexa) What kind of blog posts are the most popular? (Visual Inspection, Delicious & StumbleUpon) Another pro tip I?ll give out for those of you who have managed to keep reading this far is to look at the advertising pages of the big sites. You?ll find that many of them are happy to share their traffic stats which can help give you a good idea as to the true size of your audience.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1794-1799 | Added on Thursday, 16 May 13 00:48:47
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After just a few minutes on StumbleUpon I was left with dozens of content ideas I could use on my own site to help get my awesome engraved surfboards noticed. I also found a couple of StumbleUpon ?power users? that tended to submit most of the popular surfing related content.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1765-1767 | Added on Thursday, 16 May 13 00:47:34
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I couldn?t gather too much from my initial Twitter research. Surfers didn?t seem to have that many fans, though 50,000+ followers for two of the five shows there is definitely a decent-sized surfing audience on the network. To put it into perspective with Facebook though, Kelly Slater only has 1/3rd of the followers on Twitter and the Billabong Girls brand only has 16,908 Twitter followers compared to their 1million+ on Facebook. Based on this I can assume that if I only really had time for one social network, Facebook would be the one I interact with the most.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1761-1765 | Added on Thursday, 16 May 13 00:47:14
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First of all, the Billabong fan page has almost double the fans of Rip Curl yet there are more people talking about Rip Curl. It would be worth investigating this to see if I can figure out why. Also, the Billabong Girls page (I wouldn?t originally have thought of splitting pages up by gender) has well over 1 million fans yet Volcom?s attempt at a fan page for women only has 20,108 likes. It may just be because they haven?t promoted it heavily, or that it?s just not worth the effort.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1757-1761 | Added on Thursday, 16 May 13 00:46:49
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Is Surfing Big on StumbleUpon? Who are the influencers? The final thing I did for this example was browse the top surfing related content on StumbleUpon at the moment. I found the following post titles and have listed how many views StumbleUpon sent them: 9 Hottest Female Surfers ? 30,000 views Mark Visser Rides JAWS at night ? 64,000 views Indo Board workout for Surfers ? 38,000 views Beautiful Freaky Surf Shots ? 29,000 views
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1752-1756 | Added on Thursday, 16 May 13 00:46:29
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Billabong: 1,320,810 (6,120 talking) Billabong Girls: 1,103,003 (4,014 talking) Hurley: 419,375 (2,757 talking) Oneill: 254,682 (2,252 talking) Quiksilver: 1,297,435 (7,981 talking) Rip Curl: 708,519 (6,194 talking) RVCA: 140,791 (1,839 talking) Volcom: 1,535,929 (7,495 talking) Surfing Professionals on Twitter After that I took some surfers I found on the ASP (Association of Surfing Professionals) website and decided to check how many Twitter followers they have: Kelly Slater: 128,941 followers Taj Burrow: 29,708 followers Mick Fanning: 61,168 followers Joel Parkinson: 33,233 followers Adriano de Souza: 11,817 followers What Does Quantcast Say about the Audience After finding a few seemingly popular sites in the surfing niche, I decided to run them through Quantcast to get a better idea of their traffic levels and visitor demographics: Surfermag.com: 140,000 monthly uniques. 66% male. 39% are 18-34 Surfing-waves.com: 112,000 monthly uniques. Hidden demographics ASPWorldTour.com: 89,200 monthly uniques. 68% male. 28% are 18-34 Surfline.com: 692,000 uniques. 61% male. 40% are 18-34 MagicSeaweed.com: All stats hidden
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1741-1752 | Added on Thursday, 16 May 13 00:46:19
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Facebook Fan Pages
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1739-1739 | Added on Thursday, 16 May 13 00:46:04
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also came across this interesting page with a lot of surfing market related stats. Some that interested me basically stated that surfers are willing to pay more for an environmentally friendly product (which could help in the creation stages).
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1734-1736 | Added on Thursday, 16 May 13 00:45:33
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A Guide for Product Owners
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1709-1709 | Added on Thursday, 16 May 13 00:43:52
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Twitter Search Results Just like with the individual inspection of StumbleUpon users, you can use different search terms on Twitter to find which individuals are active in your niche. Additionally, searching for the names of your competitors and their products will give you a good idea as to how popular they are and what people are saying about them.
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1706-1709 | Added on Thursday, 16 May 13 00:43:48
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Youtube Superstars
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1701-1701 | Added on Thursday, 16 May 13 00:43:04
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Related:[competitordomain.com] Top [niche] blogs [niche] forums site:ning.com [niche] site:youtube.com [niche]
Site Audit: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1699-1700 | Added on Thursday, 16 May 13 00:42:59
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