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Should You Bid On A Keyword If You Rank Organically For That Term?

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One of the advantages of paid search is that you can create dedicated landing pages that are solely designed for actions. This is not possible (or at least very difficult) with your organic efforts.
Should You Bid On A Keyword If You Rank Organically For That Term? - searchengineland.com - Your Highlight Location 35-37 | Added on Saturday, 17 August 13 00:37:30
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Over all the tests I?ve done, in the vast majority of cases (but by no means all) being in both the organic and paid results at the same time was a good idea. I have seen some cases where it was not a good idea to buy PPC when you rank organically from a profit standpoint (there are other reasons to do it such as demand generation). Generally, I see that happen for keywords that are early in the buying funnel and they are not high converting keywords, but more awareness and interest focused keywords.
Should You Bid On A Keyword If You Rank Organically For That Term? - searchengineland.com - Your Highlight Location 22-27 | Added on Saturday, 17 August 13 00:36:44
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you should be buying the PPC keyword as when you do, you pay $3422 in PPC costs, but that additional spend results in $7,395 in additional profit.
Should You Bid On A Keyword If You Rank Organically For That Term? - searchengineland.com - Your Highlight Location 21-22 | Added on Saturday, 17 August 13 00:34:47
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we ran several tests across various timeframes and keywords. The results were fairly similar for almost every test we ran. Here are the results for one keyword:
Should You Bid On A Keyword If You Rank Organically For That Term? - searchengineland.com - Your Highlight Location 19-20 | Added on Saturday, 17 August 13 00:34:35
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The length of time you need to run these tests depends on how much data you receive based upon budgets and click volume. If you have a small to medium budget, you might want to buy keywords for a week, stop for a week, buy keywords for a week, stop for a week and then aggregate all the results.
Should You Bid On A Keyword If You Rank Organically For That Term? - searchengineland.com - Your Highlight Location 12-14 | Added on Saturday, 17 August 13 00:34:00
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follow these simple steps: Find a term you rank number one in the organic results Add that keyword as an exact match negative in your paid search account Benchmark the results over a week of time Buy that same keyword for a week Compare: Click through rates for your paid traffic Organic referrals Conversion rates
Should You Bid On A Keyword If You Rank Organically For That Term? - searchengineland.com - Your Highlight Location 9-12 | Added on Saturday, 17 August 13 00:33:30
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When running your own experiment, you need two sets of numbers: Your traffic information when you are only in organic Your traffic information when you are in both
Should You Bid On A Keyword If You Rank Organically For That Term? - searchengineland.com - Your Highlight Location 7-9 | Added on Saturday, 17 August 13 00:33:18
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