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SEOmoz-The-Beginners-Guide-To-SEO-2012

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With large drops, be wary against making a judgment call until at least a few days have passed.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 1202-1203 | Added on Thursday, 27 December 12 04:41:00
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Ranking algorithms fluctuate, competitors gain and lose links (and on-page optimization tactics) and search engines even flux between indices (and may sometimes even make mistakes in their crawling, inclusion or ranking processes).
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 1197-1199 | Added on Thursday, 27 December 12 04:40:42
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Gaining or losing rankings for a particular term/phrase or even several happens millions of times a day to millions of pages and is generally nothing to be concerned about.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 1196-1197 | Added on Thursday, 27 December 12 04:40:32
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Google Insights for Search Available at google.com/insights/search - this tool provides data about regional usage, popularity and related queries for keywords.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 1119-1121 | Added on Thursday, 27 December 12 04:37:58
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Knowing the number of pages that receive search engine traffic is an essential metric for monitoring overall SEO performance.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 1064-1065 | Added on Thursday, 27 December 12 04:36:30
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The keywords that send traffic are another important piece of your analytics pie.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 1048-1049 | Added on Thursday, 27 December 12 04:35:26
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Inclusion is a privilege, not a right, so be cautious
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 1017-1017 | Added on Thursday, 27 December 12 04:33:46
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When users share your content on Google+ with the +1 button, this activity is often annotated in search results.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 834-834 | Added on Thursday, 27 December 12 04:30:01
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Find directories or listings of relevant resources.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 739-739 | Added on Thursday, 27 December 12 04:28:29
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Earning the attention of the press, bloggers and news media is an effective, time honored way to earn links. Sometimes this is as simple as giving away something for free, releasing a great new product, or stating something controversial.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 737-739 | Added on Thursday, 27 December 12 04:28:16
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Earning the attention of the press, bloggers and news media is an effective, time honored way to earn links.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 737-737 | Added on Thursday, 27 December 12 04:28:05
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Search for sites like yours by using keywords and phrases directly relevant to your business.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 732-733 | Added on Thursday, 27 December 12 04:27:56
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leverages aspects of usefulness, information dissemination, or humor to create a viral effect
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 726-726 | Added on Thursday, 27 December 12 04:26:58
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Build a company blog. Make it a valuable, informative and entertaining resource.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 718-718 | Added on Thursday, 27 December 12 04:26:16
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Check out this post on E-commerce links for more.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 717-717 | Added on Thursday, 27 December 12 04:26:08
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If you have partners you work with regularly or loyal customers that love your brand, you can use this to your advantage by sending out partnership badges
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 714-715 | Added on Thursday, 27 December 12 04:25:52
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Potential Referral Traffic Link building should never be solely about search engines. Links that send high amounts of direct click-through traffic not only tend to provide better search engine value for rankings, but also send targeted, valuable visitors to your site
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 703-705 | Added on Thursday, 27 December 12 04:25:24
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if you are trying to rank for the phrase "dog kennel", earning links from pages that already rank for this phrase would help significantly.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 687-688 | Added on Thursday, 27 December 12 04:24:22
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Self-Created, Non-Editorial Hundreds of thousands of websites offer any visitor the opportunity to create links through guest book signings, forum signatures, blog comments, or user profiles. These links offer the lowest value, but can, in aggregate, still have an impact for some sites.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 676-679 | Added on Thursday, 27 December 12 04:23:27
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Manual "Outreach" Link Building The SEO creates these links by emailing bloggers for links, submitting sites to directories, or paying for listings of any kind.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 673-674 | Added on Thursday, 27 December 12 04:23:07
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"Natural" Editorial Links Links that are given naturally by sites and pages that want to link to your content or company. These links require no specific action from the SEO, other than the creation of worthy material (great content) and the ability to create awareness about it.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 670-672 | Added on Thursday, 27 December 12 04:22:56
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"Natural" Editorial Links Links that are given naturally by sites and pages that want to link to your content or company. These links require no specific action from the SEO, other than the creation of worthy material
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 670-672 | Added on Thursday, 27 December 12 04:22:44
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Shares the Same as Links In a word, no. Although there is evidence that social shares such as Tweets, Likes, and Plusses effect rankings, at this time links are considered a far superior and more lasting way to promote the popularity of your content than any other method.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 663-666 | Added on Thursday, 27 December 12 04:22:24
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Those with large social circles, who share a lot of material, are more likely to see that material (and their face) promoted in search results. For publishers, this means its beneficial to have your content shared by these same highly influential folks with large social followings. For Google in particular, this is especially true of content shared on Google+.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 660-663 | Added on Thursday, 27 December 12 04:22:06
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search engines treat socially shared links differently than other types of links, they notice them nonetheless.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 653-654 | Added on Thursday, 27 December 12 04:21:36
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Link signals tend to decay over time.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 648-649 | Added on Thursday, 27 December 12 04:20:46
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Universities, government websites and non-profit organizations represent examples of high-trust domains.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 644-644 | Added on Thursday, 27 December 12 04:20:13
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One of the strongest signals the engines use in rankings is anchor text. If dozens of links point to a page with the right keywords, that page has a very good probability of ranking well for the targeted phrase in that anchor text.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 637-639 | Added on Thursday, 27 December 12 04:19:56
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links from sites within a topic-specific community matter more than links from general or off-topic sites.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 635-635 | Added on Thursday, 27 December 12 04:19:37
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The more popular and important a site is, the more links from that site matter.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 630-631 | Added on Thursday, 27 December 12 04:19:22
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Through links, engines can not only analyze the popularity of a website & page based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 619-621 | Added on Thursday, 27 December 12 04:18:41
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useful content is critical to search engine optimization. Every search performed at the engines comes with an intent - to find, learn, solve, buy, fix, treat, or understand.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 595-596 | Added on Thursday, 27 December 12 04:17:39
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(and algorithmically valuable) collection of links. The timing, source, anchor text, and number of links to the new site are all factored into its potential performance (i.e., ranking) for relevant queries at the engines.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 591-592 | Added on Thursday, 27 December 12 04:17:11
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In 2011 Google introduced the Panda Update
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 581-581 | Added on Thursday, 27 December 12 04:16:42
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Engagement Metrics
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 576-576 | Added on Thursday, 27 December 12 04:16:02
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Deliver high quality, legitimate, credible content
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 563-564 | Added on Thursday, 27 December 12 04:15:09
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kinds of pages and sites that satisfy their searchers. Generally, these sites have several traits in common: Easy to use, navigate, and understand Provide direct, actionable information relevant to the query Professionally designed and accessible to modern browsers
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 560-563 | Added on Thursday, 27 December 12 04:14:34
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SEOmoz?s own Keyword Analysis Tool does a good job collecting all of these metrics and providing a comparative score for any given search term or phrase.
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 556-558 | Added on Thursday, 27 December 12 04:10:42
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Where do we get all of this knowledge about keyword demand and keyword referrals? From research sources like these listed here: Google Adwords? Keyword Tool Google Insights for Search Google Trends Keyword Demand Prediction Microsoft Advertising Intelligence Wordtracker?s Free Basic Keyword Demand
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 542-546 | Added on Thursday, 27 December 12 04:10:05
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long tail keywords often convert better, because they catch people later in the buying/conversion cycle. A person searching for "shoes" is probably browsing, and not ready to buy. On the other hand, someone searching for "best price on Air Jordan size 12" practically has their wallet out!
SEOmoz-The-Beginners-Guide-To-SEO-2012 - es6.mike@gmail.com - Your Highlight Location 535-537 | Added on Thursday, 27 December 12 04:09:36
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