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SEO, Blogging etc: Sunday, Dec. 30

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The patent descriptions point out some other issues that still don?t seem to be addressed by the claims within any of these patents. That doesn?t mean that Google might or might not be using them. They include: Relative Importance of a Link within a Document ? Highly visible links near the top of a document might be given more weight. Real Usage Data ? The description also tells us that when real usage data is available, it might be used to help provide a ?more accurate or comprehesive picture.? None of the PageRank patents, old or new, include information within their claims about how such usage data might be used.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 773-778 | Added on Monday, 27 May 13 00:26:41
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Here are some of the things that appear in the Claims sections of these new patents that aren?t in the old ones, even though they are referred to in the descriptions for those patents: Personal Biasing of PageRank ? Scores associated with web pages that someone has bookmarked or has indicated is their home page might be higher for that person when they search when applying a personalized approach to PageRank.. Links on the Same Domain ? These links might possibly be ignored when scores for pages are calculated. Links on the Same Server ? These links might be ignored when scores for pages are calculated, or might be weighed less than links from different servers. Geographic Locations ? Ranks might be increased for pages with backlinks from other pages that are created by different authors in a number of geographic locations. Links from Home Pages ? A link from the root page, or home page, of a domain might be given more weight than links from other pages. Links from more recently modified pages ? A link from a page that has been more recently updated might carry more weight than one that hasn?t been. Text in Links ? If the text in a link pointing to a page matches or is associated the query term used to find that page, the score for the page might be made higher. Text Adjacent to Links ? If text adjacent to a link pointing to a page matches or is associated with the query term used to find that page, the score for the page might be made higher.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 761-773 | Added on Monday, 27 May 13 00:26:09
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Consider using a featured image that?s colorful, funny or outlandish to grab social users? attention. You?ll also want to use a small, square-shaped image.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 698-699 | Added on Monday, 27 May 13 00:21:27
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In WordPress, you can choose an image to act as the featured image, meaning this picture will appear alongside your content on social sites which pull in an image (Facebook, LinkedIn, Google+).
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 696-698 | Added on Monday, 27 May 13 00:21:20
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Sometimes the images social networks pull in either won?t get pulled in or become distorted depending on image sizing and positioning. To ensure your image looks right on every social network,  include at least one small-t0-medium-sized, square-shaped image within the body of your post. You can also set this as the default image for social sharing?
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 694-696 | Added on Monday, 27 May 13 00:21:12
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If you?re using the official Twitter button, you can configure it so your handle gets pulled in when someone clicks to share your content. You can also set a recommended account ? this will recommend the user follows whichever account you put here after they share the tweet. And you can set a hashtag to be included in the tweet. There are plenty more possible customizations, detailed here.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 667-671 | Added on Monday, 27 May 13 00:19:09
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Some blogs first write their title tags for social sharing. Once social sharing dies down, they go back and rewrite title tags using keywords to continue generating traffic to the post through search rankings. It won?t hurt you to change either of these titles  (H1 or title tag) after a post is published. As an example of this in action? When this post was first published, the title tag was ?20 Awesome Tools Which Will Have You ?Pinteresting? Like a Pro.? The title tag was later changed to ?20 Awesome Pinterest Tools.? Notice the header image still contains the original title, but it?s the new title tag that appears in the browser window, on search engines, and when the post is shared on social networks.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 653-659 | Added on Monday, 27 May 13 00:17:25
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Title Tags for Social vs. Search
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 653-653 | Added on Monday, 27 May 13 00:17:16
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Through sharing a lot of links on a lot of different networks, I?ve noticed  how infrequently sites are optimizing content for social sharing. Everyone knows they need to optimize their blog with social sharing buttons and valuable content, but few make their content pop once someone hits one of those share buttons. Read on to learn how and why to give your content a makeover for social sharing?
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 603-607 | Added on Monday, 27 May 13 00:14:41
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Some decisions to take beforehand on multilingual SEO strategies cardinalpath.com ? Archive ? Like
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 470-474 | Added on Monday, 27 May 13 00:10:17
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Google Plus Box Ranking Factors Report ? Conversation Marketing
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1606-1607 | Added on Monday, 27 May 13 23:08:32
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Here?s what I recommend you do, if you want your best shot at an organic placement for your plus profile: Circle influential people with big circle membership. Comment on and re-share their stuff. That will get your followers to respond to them, and get you noticed. It?ll also help your own reach, as your re-shares are more likely to get passed around Post frequently. At least a few times a day. Remember, these posts can be re-shares or links to other interesting stuff you found on the web. It doesn?t have to all be original. Try to gain relevance for the non-commodity term that fits your industry. ?Design?, not ?Designer?. ?Fashion?, not ?Jeans?. Do. Not. Spam. At. All. It?s stupid on a hey-let?s-invade-the-USSR level. On Google+, accounts with low-quality followers or lousy content stick out like a piece of spinach in your teeth. Don?t do it.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1767-1774 | Added on Monday, 27 May 13 23:07:58
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the top factors for plus box placement appear to be, from most to least important: Reach Circle membership Freshness Post frequency (if your posts are good) Average plus ones per post Re-shares and replies (comments) per post And, Google?s far more likely to show a plus box for broad concepts with low commercial intent, versus niche terms with high commercial intent.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1761-1765 | Added on Monday, 27 May 13 23:06:33
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Here are a few factors that meant little or nothing: Keyword relevance of your ?about? tab: Four profiles get consistent plus box placement for ?seo?. Only two of them shows ?SEO? as the #1 topic in their about tab. Every profile has SEO as a topic, according to the content analysis API. But in two cases, it?s the third-ranking topic or lower. Topical relevance of your ?about? tab: That said, all plus box profiles for every test query had about tabs relevant to the overall ?space?. All ranking ?seo? profiles, for example, cluster around search, search marketing, the industry and related topics. All ?movies? profiles cluster around show business. Meh. That could mean anything. But at least a bike shorts manufacturer won?t start showing up in SEO rankings (we hope). Keyword relevance of your posts: Totally meaningless. Write whatever you want. Seriously. Just make it good.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1754-1761 | Added on Monday, 27 May 13 23:05:43
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What didn?t matter
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1754-1754 | Added on Monday, 27 May 13 23:05:30
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Concepts versus commodities It?s much, much easier to rank for a concept than a commodity. Search for ?jeans? and there?s still no plus box. Search for ?fashion?, though, and you?ll see one. ?Cars? versus ?hybrid cars? works the same way. My (cynical but correct) analysis: The plus box shoves PPC ads down the page. It has to hurt Google?s revenue. So they?re slower to place a plus box on results pages for queries with high commercial intent. No blame here. I?d do the same thing.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1750-1754 | Added on Monday, 27 May 13 22:56:29
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The data 60% of the time, the plus box shows the folks with the highest circle membership. The other 40% of the time, though, raw circle numbers lose out to plus ones, content freshness and post frequency. I?m sure Google is continuously tweaking the Plus algorithms. And folks are constantly posting more content. So I?ll revisit this metric in the next few months to see how it shakes out. Again, though, the data seems to match common sense: Higher-quality accounts with fresher, more engaging stuff can beat entrenched accounts with massive circle membership.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1745-1749 | Added on Monday, 27 May 13 22:56:01
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The data Reach is really, really important. Really really really really really important. I reviewed total reach down three ?layers? from top 60 accounts. In every case, a profile or page with greater reach and lesser circle membership beat competitors with higher circle membership and lesser reach.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1730-1732 | Added on Monday, 27 May 13 22:51:11
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Want to catch up? Post a lot A lot of the data is pretty unsurprising: Higher engagement leads to plus box ranking. That could give profiles and pages that build a big lead in circle membership a monopoly on the plus box. But I found 5 cases (out of 40) where profiles with very low +1?s per post, reshares, replies or circle membership still found their way into the organic rankings. In every instance, they did it by posting 3-4 times more often than the competition. These were great posts ? posting crap won?t work ? but Google?s probably watching for big content generators and rewarding them with plus box placement.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1687-1691 | Added on Monday, 27 May 13 22:41:37
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Pages get preference This one will get the conspiracy theorists humming: Google Search Plus Your World appears to give preference to pages. Pages with membership in 3,000-6,000 circles appear in the plus box, beating fresh profiles with circle membership as high as 1.5 million.
SEO, Blogging etc: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1682-1684 | Added on Monday, 27 May 13 22:40:54
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