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Content licensing (or technology licensing) and partnership-style links are particularly interesting. For new sites, the value tends to be low, simply because you have very little content to license and few big brands are willing to make arrangements with you. As you gain traction, though, this technique climbs in value and, in my experience, provides some of the best ROI for large, dominant sites that can leverage their content warehouses to earn dozens or even hundreds of individual external links to every piece of content they produce through licensing agreements that require a link back to the original.
SEMOZ3 - Ismeretlen - Your Highlight Location 5126-5131 | Added on Monday, 1 October 12 01:49:44
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popular and earns a collection of thousands-millions of high quality links. The incremental value added by another tiny directory or article submission site (or other small-site focused tactics like link exchanges or requests) becomes miniscule. ? Linkbait and Viral content is almost always high in value, particularly when you can craft content that helps to bring in links with the right anchor text pointing to the right kinds of places (like badges, widgets and embedded content). However, relatively speaking, the value is highest when the site is brand new and drops gradually with popularity.
SEMOZ3 - Ismeretlen - Your Highlight Location 5118-5123 | Added on Monday, 1 October 12 01:49:09
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popular and earns a collection of thousands-millions of high quality links. The incremental value added by another tiny directory or article submission site (or other small-site focused tactics like link exchanges or requests) becomes miniscule.
SEMOZ3 - Ismeretlen - Your Highlight Location 5118-5120 | Added on Monday, 1 October 12 01:48:57
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You can avoid reducing the number of potential sites that can link to you by being appealing to as wide a range of people as possible.
SEMOZ3 - Ismeretlen - Your Highlight Location 5063-5064 | Added on Monday, 1 October 12 01:46:24
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the anchor text.
SEMOZ3 - Ismeretlen - Your Highlight Location 5048-5048 | Added on Monday, 1 October 12 01:43:18
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#4 - Never Spam Report Your Competitors
SEMOZ3 - Ismeretlen - Your Highlight Location 4996-4996 | Added on Monday, 1 October 12 01:40:52
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Google, have been getting increasingly sophisticated about employing data points to pinpoint the location-relevance of a root domain, subdomain or subfolder. These can include: ? The host IP address location ? The country-code TLD extension (.de, .co.uk, etc) ? The language of the content
SEMOZ3 - Ismeretlen - Your Highlight Location 4926-4929 | Added on Monday, 1 October 12 01:37:30
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#7 - Uniqueness of Source + Target The engines have a number of ways to judge and predict ownership and relationships between websites. These can include (but are certainly not limited to): ? A large number of shared, reciprocated links ? Domain registration data ? Shared hosting IP address or IP address C-blocks ? Public acquisition/relationship information ? Publicized marketing agreements that can be machine-read and interpreted
SEMOZ3 - Ismeretlen - Your Highlight Location 4886-4890 | Added on Monday, 1 October 12 01:35:28
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they found the classic citation-based rule that what others say about you is far more important (and trustworthy) than what you say about yourself. Thus, while internal links (links that point from one page on your site to another) do carry some weight; links from external sites matter far more.
SEMOZ3 - Ismeretlen - Your Highlight Location 4824-4826 | Added on Monday, 1 October 12 01:24:31
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noticed,
SEMOZ3 - Ismeretlen - Your Highlight Location 4815-4815 | Added on Monday, 1 October 12 01:22:49
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Blog and feed lists are sometimes picky about partial feeds, and may opt not to include your site. ? Potential distribution partners like full text, because it gives them the opportunity to keep the visitor on their site (but if these deals get done, they almost always mean link juice back to you).
SEMOZ3 - Ismeretlen - Your Highlight Location 4804-4807 | Added on Monday, 1 October 12 01:21:23
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As a side note: If you are crawling external resources, try to be a good citizen and crawl slowly. Set your maximum threads to a very low level, so as not to get your IP banned by your target host.
SEMOZ3 - Ismeretlen - Your Highlight Location 4768-4769 | Added on Monday, 1 October 12 01:16:40
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Crawling web directories, looking for errors (By Rich Baxter) Xenu?s not just a great tool to look inside your own site, it?s also pretty powerful for crawling external resources like directories, particularly if you?re looking for a domain to buy. Try crawling dmoz.org, being sure to restrict Xenu?s access to ?editors.dmoz.org?, but allow the crawler to ?check external links?.
SEMOZ3 - Ismeretlen - Your Highlight Location 4756-4760 | Added on Monday, 1 October 12 01:15:44
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Problem - How do I find images missing alt text? If only Xenu would do such a thing.... Wait, it does! Simply filter your excel download to image files, then the "Title" column is the alt text of the image:
SEMOZ3 - Ismeretlen - Your Highlight Location 4747-4749 | Added on Monday, 1 October 12 01:15:07
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Then, when you run the report and export to excel redirects will no longer get the status code 200 but will get the true status code, be it 301 or 302! Perfect. Problem - How do I check the indexing of a test version of my site?
SEMOZ3 - Ismeretlen - Your Highlight Location 4740-4742 | Added on Monday, 1 October 12 01:14:41
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Problem - How do I find any 302 redirects on my site? Xenu to the rescue! In order to catch redirects on your site you need to modify one of the settings on the crawl preferences to "treat redirects as errors":
SEMOZ3 - Ismeretlen - Your Highlight Location 4735-4737 | Added on Monday, 1 October 12 01:14:36
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The status code of all pages crawled ? The type of page crawled ? The title tag of each page crawled Problem - How do I check the length of my title tags across my whole site?
SEMOZ3 - Ismeretlen - Your Highlight Location 4709-4711 | Added on Monday, 1 October 12 00:19:00
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Problem - How do I get a crawl of my site into microsoft Excel? The answer to this one, as you may have guessed is also Xenu! Simply choose the following menu option once the report is run:
SEMOZ3 - Ismeretlen - Your Highlight Location 4704-4706 | Added on Monday, 1 October 12 00:18:49
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from Google(*). Linkfromdomain is a search operator that is unique to Bing. It returns the pages that are linked-to from a domain. There are obviously other ways of getting this information in raw form (maybe including Linkscape one day, but certainly including Xenu for mid-sized sites), but for large sites especially, it can be really hard to gather it in any kind of usable form. The usage of linkfromdomain is to search on Bing for something like: ? linkfromdomain:ox.ac.uk (returns pages linked from the Oxford University site - more on this below) ? linkfromdomain:ox.ac.uk intitle:broadband (filters to broadband in the title) ? linkfromdomain:ox.ac.uk wimax (searches for wimax anywhere on the linked-to page) The set of results is generally returned in a similar ordering to a regular search query - with a combination of highly relevant and more powerful results first. Unfortunately linkfromdomain does not support searches for sub-domains (even www.) you have do search for linkfromdomain:exampledomain.com.
SEMOZ3 - Ismeretlen - Your Highlight Location 4556-4566 | Added on Monday, 1 October 12 00:13:16
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In most cases, 2 options will be sufficient ? in some situations, especially where a lot of money is involved or the risk of a bad decision is high, 3 or more choices may be required.
SEMOZ3 - Ismeretlen - Your Highlight Location 4536-4537 | Added on Monday, 1 October 12 00:11:57
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