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See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics - Inside AdWords

Stefan F. Schnabl
Enabling GDN Impression Reporting in Google Analytics Once we have whitelisted your account, please ensure you have successfully linked your AdWords account to your Google Analytics account. Linking accounts takes just a few moments. Under ?Data Sources? > ?AdWords? you can then see an entry for each linked AdWords account. In the row there is a toggle switch named ?GDN Impression Reports?, which turns the display impression data from the Google Display Network On and Off. Data is recorded from the time the switch is turned On.
See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics - Inside AdWords - Stefan F. Schnabl - Your Highlight Location 45-49 | Added on Saturday, 17 August 13 01:43:26
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To better quantify your brand targeted display efforts, consider breaking out these campaigns using custom channel grouping.
See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics - Inside AdWords - Stefan F. Schnabl - Your Highlight Location 34-35 | Added on Saturday, 17 August 13 01:41:58
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How does Display fit on the conversion path? By enabling GDN Impression Reporting in Google Analytics, you can learn how your display impressions assist your conversions. In the Multi-Channel Funnels Overview Report you will see two additional conversion metrics. Impression Assisted Conversions shows how many of your conversion paths were touched by a display impression. Rich Media Assisted Conversions shows how many of your conversions had a rich media interaction on the path to conversion. Rich media interactions are user interaction with YouTube or rich media ad formats, such as ad expansion, video control (such as play, pause, and resume), or switching a video ad to full screen.
See the full Impact of Unclicked Display and Video Ad Impressions using Google Analytics - Inside AdWords - Stefan F. Schnabl - Your Highlight Location 17-23 | Added on Saturday, 17 August 13 01:41:17
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