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Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz

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OK to promote your comment (and their post) socially - Bloggers love getting their work tweeted/shared, so if you tweet/FB share a reference to your comment on their post, particularly if you call them out by name, it can have a very positive effect. For example:
Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz - brandawareness - Your Highlight Location 81-83 | Added on Sunday, 7 October 12 16:47:06
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You may link to your own content a maximum of once in a comment
Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz - brandawareness - Your Highlight Location 69-70 | Added on Sunday, 7 October 12 16:46:10
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sure your point is being made and discussed earlier a reply or back-and-forth thread may even be a more appropriate place to post your content in these cases.   Write "more than a tweet and less than a blog post" - The exact amount is up to you, but generally speaking, the range between a long tweet (~140 characters) and 2-3 paragraphs (too short to be its own blog post) is ideal.
Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz - brandawareness - Your Highlight Location 59-62 | Added on Sunday, 7 October 12 16:45:33
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Read the last 5 posts made by the author -
Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz - brandawareness - Your Highlight Location 50-51 | Added on Sunday, 7 October 12 16:44:17
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reporter who follows up on a comment for detail to include in a story, the link to your content that comes from another blog discussing your comment, etc.
Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz - brandawareness - Your Highlight Location 46-47 | Added on Sunday, 7 October 12 16:44:03
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Second-Order Marketing Impact
Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz - brandawareness - Your Highlight Location 45-45 | Added on Sunday, 7 October 12 16:43:58
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Direct traffic - comments with links, especially those that are well-written and entice readers to click a link (rather than just being a random/irrelevant/spammy link drop) will send visits.
Recommendations for Blog Commenting as a Marketing Strategy | SEOmoz - brandawareness - Your Highlight Location 39-40 | Added on Sunday, 7 October 12 16:43:01
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