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Qualitative Web Analytics: Heuristic Evaluations Rock!

kaushik.net
[It follows from the above point that.] The better you are at step #1 outlined in the heuristic evaluation process, the better your outcomes will be.
Qualitative Web Analytics: Heuristic Evaluations Rock! - kaushik.net - Your Highlight Location 117-119 | Added on Thursday, 4 April 13 10:12:44
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1. Write down the tasks that customers are expected to complete on the website
Qualitative Web Analytics: Heuristic Evaluations Rock! - kaushik.net - Your Highlight Location 56-57 | Added on Thursday, 4 April 13 10:12:11
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Heuristic evaluations are best for optimizing work flows, larger more obvious parts of website design and the overall usability of the website.
Qualitative Web Analytics: Heuristic Evaluations Rock! - kaushik.net - Your Highlight Location 120-121 | Added on Thursday, 4 April 13 10:11:26
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If you have an existing UCD program or hire an external company/agency. heuristic evaluations can reduce the cost of full usability tests by helping fix the obvious problems. The $900 an hour charged by the Agency can then be focused on hidden / really tough challenges.
Qualitative Web Analytics: Heuristic Evaluations Rock! - kaushik.net - Your Highlight Location 111-113 | Added on Thursday, 4 April 13 10:04:04
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The Cheapest Heuristic Evaluation Exercise. I have hinted about the cheapest possible heuristic evaluation exercise a couple of times in this post. It is: You sitting down with your common sense and a list of "best practices" and checking how well, or badly, your website does against that list. Then do steps 5 & 6 above. This is fast and impactful. Even in the worst case you identify the most broken things / annoyances.
Qualitative Web Analytics: Heuristic Evaluations Rock! - kaushik.net - Your Highlight Location 83-86 | Added on Thursday, 4 April 13 10:01:44
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You want to go in with the Urgent, Important and Nice to Have based on impact on the customer experience and the company bottom-line. This helps drive a "what we should do" discussion rather than "I think we should do that" discussion.
Qualitative Web Analytics: Heuristic Evaluations Rock! - kaushik.net - Your Highlight Location 76-78 | Added on Thursday, 4 April 13 10:01:23
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Categorize the recommendations into Urgent, Important and Nice to Have.
Qualitative Web Analytics: Heuristic Evaluations Rock! - kaushik.net - Your Highlight Location 74-75 | Added on Thursday, 4 April 13 10:01:02
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If you were using a best practices checklist (more on this below) then make a note of the specific rule violations.
Qualitative Web Analytics: Heuristic Evaluations Rock! - kaushik.net - Your Highlight Location 69-70 | Added on Thursday, 4 April 13 10:00:43
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try to establish success benchmarks for each task. For example success rate for placing an order for the best selling product = 80%, signing up for the protest march = 99%, contact tech support = 90%, etc etc.
Qualitative Web Analytics: Heuristic Evaluations Rock! - kaushik.net - Your Highlight Location 64-66 | Added on Thursday, 4 April 13 10:00:30
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Heuristic evaluations can provide valuable feedback at a low cost ($50 in my case) in a very short amount of time (an hour in my case) and identify obvious usability problems. Hence they are best for optimizing work flows, improving user interface design and for understanding the overall stinkiness (or lack thereof) of the website.
Qualitative Web Analytics: Heuristic Evaluations Rock! - kaushik.net - Your Highlight Location 46-48 | Added on Thursday, 4 April 13 09:59:08
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