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PPC: Sunday, Dec. 30

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We structured our study with two goals in mind. First, we wanted to identify the most effective ads currently being displayed on Google. Second, we wanted to examine these ads to determine if there were general rules that search marketers could follow to write better ads.
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 2112-2114 | Added on Tuesday, 21 May 13 12:59:55
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Ad Copy Research Study adgooroo.com
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 2099-2101 | Added on Tuesday, 21 May 13 12:59:21
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In early 2008, the AdGooroo research team set out to create an algorithm which could identify the top performing ads in any industry without relying upon panel data or having access to competitors campaign reports. The algorithm was refined, patented, and became the basis of our ?Top Ad Copy? report. Using it, we analyzed over 5,500 popular keywords to determine what techniques the best search copywriters were using to boost their clickthrough rates.
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 2105-2109 | Added on Tuesday, 21 May 13 12:59:18
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How to restructure your adwords account without impacting quality scoreOn Search Marketing, Web Analytics, Online Technologies and more? zansule.com ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1921-1926 | Added on Tuesday, 21 May 13 12:57:54
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Mastering Google Product Feeds and Product Listing Ads - Part 2 blueglass.com ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1860-1864 | Added on Tuesday, 21 May 13 12:57:46
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Individual qualification in AdWords management google.com ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1838-1843 | Added on Tuesday, 21 May 13 12:57:37
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8 PPC Spring Cleaning Necessities distilled.net ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1757-1761 | Added on Tuesday, 21 May 13 12:57:26
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AdWords Bidding: Improve Bidding in Google AdWords | WordStream wordstream.com ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1520-1525 | Added on Tuesday, 21 May 13 12:55:40
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Google AdWords For Dummies Cheat Sheet - For Dummies dummies.com ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1417-1422 | Added on Tuesday, 21 May 13 12:55:29
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The Ultimate Guide to Google AdWords Quality Score ppchero.com ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1253-1257 | Added on Tuesday, 21 May 13 12:55:18
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History of AdWords Quality Score and Periodic Changes ppchero.com ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 1186-1190 | Added on Tuesday, 21 May 13 12:55:12
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Ultimate Quality Score Guide: 15 Experts on How to Increase Quality Score wordstream.com ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 769-774 | Added on Tuesday, 21 May 13 12:54:56
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AdWords Quality Score Guide: Optimization and Best Practices by Pitstop Media Inc pitstopmedia.com ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 737-742 | Added on Tuesday, 21 May 13 12:54:41
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Understanding & Improving Google AdWords Quality Score - The Ultimate Guide For Advertisers redflymarketing.com ? Archive ? Like
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 541-546 | Added on Tuesday, 21 May 13 12:54:30
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Dynamic Search Ads ? Ad Innovations ? Google Ads google.com ? Archive ? Like & Archive
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 513-517 | Added on Tuesday, 21 May 13 12:54:21
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Since you can get really granular with the audience you are targeting, it is also good to test segmenting the audience into different campaigns and sending them to specific landing pages per their business needs. For example, if your company has one model for small businesses and one for large businesses, you can target these two business sizes in separate campaigns and create landing pages that speaks specifically to that audience.
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 500-502 | Added on Tuesday, 21 May 13 12:53:06
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 Although LinkedIn does not track leads/conversions there is a way to do so using Google Analytics. If you have analytics installed on every page you can append this parameter to the end of your destination URL. ?utm_source=LinkedIn&utm_medium=CPC&utm_campaign=CAMPAIGNNAME
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 496-498 | Added on Tuesday, 21 May 13 12:52:48
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The best indicator of how your ads are performing is by CTR. For LinkedIn a good CTR is greater than .025%. You can optimize your CTR best testing different versions of ad copy. You can test the headline, descriptions and images. Having a better CTR will help lower your CPC.
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 494-496 | Added on Tuesday, 21 May 13 12:52:30
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Don?t make a dummy account! Use the account of the company or someone (someone that is recognizable from your company or has a respectable title) from the company.  At the bottom of your ad it will say who the ad is from and it allows you to click on the name of the person/company and will direct you to their profile. We have tested both previously and seen much better performance when using a company vs. dummy account.
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 491-494 | Added on Tuesday, 21 May 13 12:52:17
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Tips for Managing/optimizing LinkedIn
PPC: Sunday, Dec. 30 - Instapaper - Your Highlight Location 491-491 | Added on Tuesday, 21 May 13 12:52:11
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