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Phil Pearce Dev - GTM guide v3_7

es6.mike@gmail.com
Social Measurement: Social Actions buttons There are some well written instructions on GTM social tracking by Simo Ahava here & the official Google dataLayer names for social here.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 447-448 | Added on Wednesday, 27 November 13 23:02:36
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var google_tag_params = { "ecomm_pagetype": "", // home|category|searchresults|product|basket|purchase|other|siteview "ecomm_prodid": "", // e.g. 123 "ecomm_totalvalue": [""], // e.g 100.00 pounds "ecomm_pname": [""], // optional - use arrays for multiple products on same page "ecomm_pcat": [""], // optional - use arrays for multiple products on same page "ecomm_rec_prodid": [""], // related productID e.g. shoe shine // Auth logged-in or Ecommerce variables "a": "20-25", // Users Age range "g": "m", // Users Gender "hasaccount": "y", // users has an account "cqs": "1", // 1-3 users Customer Quality Score "rp": "y", // y|n users Repeat Purchaser "hs": "1", // 1-3 users Loyalty Score "ly": "1" // 1-3 users High Spender Score };
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 240-246 | Added on Wednesday, 27 November 13 22:58:23
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DOM elements need to be named in a consistent and robust way. This is because the tracking code is tightly coupled to DOM attributes. If classes or IDs of DOM elements that are tracked are changed tracking functionality maybe effected.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 215-217 | Added on Tuesday, 26 November 13 00:29:58
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It is imperative that jQuery is placed above GTM at the top of the page and a standardised version (e.g. v10.1) of jQuery is used throughout the website:
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 213-215 | Added on Tuesday, 26 November 13 00:29:47
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Get the dataLayer Right by Josh West from WebAnalyticsDemystified and GA to Universal migration checklist by Jordan Louis from CardinalPath.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 190-191 | Added on Tuesday, 26 November 13 00:28:55
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15. If using Content Experiments and cross-domain tracking ensure is added.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 182-184 | Added on Tuesday, 26 November 13 00:28:14
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14. When using secondTrackers, the {{trackerName}} macro must be used in customHTML, otherwise GA to will trigger UA-xxxxx-1 errors.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 181-182 | Added on Tuesday, 26 November 13 00:28:03
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13. AddThis, ShareThis, Disqus, Optimizely, LiveChat all use default pageTracker. Causing GA to trigger UA-xxxxx-1 errors.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 181-181 | Added on Tuesday, 26 November 13 00:27:53
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11. setting_ga_id dataLayer not used, thus migrations from Dev to Live break the GA accountID. a. Hardcode UA-xxxx-1 used in customHTML rather than {{settings_ga_id}}
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 179-180 | Added on Tuesday, 26 November 13 00:27:25
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10. event_action missing and fallback default value, causing events to fail.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 178-179 | Added on Tuesday, 26 November 13 00:27:13
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b. fallback default value setDomainName="auto" not enabled, causing tracking to fail.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 178-178 | Added on Tuesday, 26 November 13 00:27:03
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a. Unescaped commas & single quotations in dataLayer by client`s developers.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 173-174 | Added on Tuesday, 26 November 13 00:25:50
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5. No GA accountID for Dev (UA-xxxxx-2)
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 171-172 | Added on Tuesday, 26 November 13 00:25:13
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4. No separate GTM Dev vs Live environment (GTM-dev, GTM-live) or environment_Identifier.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 171-171 | Added on Tuesday, 26 November 13 00:25:00
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2. No standardised and consistent naming conventions or W3C valid dataLayer.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 170-170 | Added on Tuesday, 26 November 13 00:24:50
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Common GTM setup mistakes & checks
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 167-167 | Added on Tuesday, 26 November 13 00:24:34
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1. No migration plan e.g. a. straight switch or parallel mode? b. if parallel - secondTracker or GA universal?
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 167-168 | Added on Tuesday, 26 November 13 00:23:56
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Tip: There is a useful blog post about other methods of GTM debugging & troubleshooting here.
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 166-166 | Added on Tuesday, 26 November 13 00:23:29
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GTM will validate JavaSript within customHTML whenever a version is created, but if you want to enable inline validation this free chrome plugin can be installed: https://chrome.google.com/webstore/detail/code-editor-for gtm/nolgbicpmekdflgalbbljkplmgabjmdm
Phil Pearce Dev - GTM guide v3_7 - es6.mike@gmail.com - Your Highlight Location 163-165 | Added on Tuesday, 26 November 13 00:23:24
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