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When to ignore your readers Sometimes you’ll get reader feedback that you disagree with. Over time, you will develop a filter for what to listen to and what to discard. Here’s a way to start developing your filter. When you get a good response, try to find out a little more about the person who wrote it. If everyone who buys from you is a 26-year-old man living in the USA, then listen to them. Ignore the 72-year-old grandma who’s complaining your font size is too small. If you haven’t made sales yet, focus on getting to know your target audience. As Ramit advised in a previous interview, don’t write for everybody. For Ramit, IWTYTBR isn’t just another blog, so he isn’t interested in people reading just for intellectual entertainment. He wants people who will take action. Don’t refer to comments on other blogs
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chunks of 15. Set your phone timer or computer gadget to a 15 minutes and make yourself write just a little. You will often find if you start off, however clunky the writing is, you will get there. I wrote my MA thesis in a similar way, making myself do 500 words a day whether I felt like or not, was tired, slightly tipsy after work drinks, or just plain not in the mood. Slice it up and it will stop the panics from setting in and quashing any creativity even further.
PB006 - Ismeretlen - Your Highlight Location 11371-11375 | Added on Thursday, 11 October 12 16:58:08
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Filing it cleverly: Other Inbox If you power your mails with gmail like I do, Other Inbox is your new best friend. I use gmail to ensure all my emails across blogs I write for and my design agency to come together in one place so I don’t miss anything. OIB is an intuitive add-on app that actually learns where you file things over time, and does this for you. You can set up smart filing to send alerts and emails from certain sources, or containing particular keywords, to go where you wish. In this way, OIB makes that overwhelming inbox panic dissipate. No creative genius can be cooking with gas when there’s a load of emails looking urgent. Get your inbox filed for you, check it when you need to, and carry on with the magic-making. Dump it! Brain dumping for multiple sources
PB006 - Ismeretlen - Your Highlight Location 11328-11335 | Added on Thursday, 11 October 12 16:57:39
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Make the info come to you—start mass reading Working smartly is such a key part of working creatively. The brain loves to shoot out those genius ideas when it is free to do so, but cluttered working habits, information gathering, and idea dumping leave little space for those Einstein moments. So, my first tip for working across blogs is to make the information you need for your different blogs or publications land on your doorstep with minimal effort. That means setting up Google alerts on your subjects of interest which are emailed to you as they occur. Set up journo request callouts on databases like Gorkana to allow PR pros to do some groundwork for you, and of course use
PB006 - Ismeretlen - Your Highlight Location 11317-11323 | Added on Thursday, 11 October 12 16:57:05
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Use a keyword phrase that describes what your product is not Take the example of the keyword “cheap baby food.” When a parent
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Lengthen the keyword phrase Some phrases are difficult to include because they are singular when you would usually use a plural or vice versa. Adding words to the
PB006 - Ismeretlen - Your Highlight Location 10920-10921 | Added on Thursday, 11 October 12 16:55:57
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Break up keywords phrases It can be hard to fit a long keyword phrase into your copywriting. I was once asked to use the key phrase “baby food recipes 6
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Meaningful: Readers are more likely to act if you tell them the reason why you want them to act. “Register for the event now. We only have ten seats left.” Repetitive: A good call to action is repeated at least three times in your copy. Each time should be slightly different, but it should always be clear what you want the reader to do. And it should be the same thing each time. Smooth: A good call to action is natural to what you are writing. It feels like it ties all your copy together neatly. And it should never scream or be full of hype. Polite: It always works bests to ask your reader to do something rather than command them. For example, “Why not subscribe ProBlogger Blog Tips – The Blog : @ProBlogger 2012.08.21.
PB006 - Ismeretlen - Your Highlight Location 10824-10831 | Added on Thursday, 11 October 12 16:55:08
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Pushing the dynamic learner to act Now that you’ve attracted attention, built interest and developed desire, your audience, namely your dynamic learners, should be primed to pounce on your offer. So, tell them what to do. There are five characteristics to a good call to action: Specific: Tell your reader exactly what you want them to do. “Please enter your name and email address to download a free copy of the ebook,” for example.
PB006 - Ismeretlen - Your Highlight Location 10820-10824 | Added on Thursday, 11 October 12 16:54:56
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Teasing the commonsense learner with desire The next step in writing irresistible content is to develop desire for your claims. You’ve attracted readers’ attention, built their interest now you please the commonsense learner who wants to know how something works.
PB006 - Ismeretlen - Your Highlight Location 10799-10801 | Added on Thursday, 11 October 12 16:54:33
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Show the analytic that you’re an authority
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analytic learner needs. In other words, you provide proof of your claims.
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Grabbing the attention of the innovative learner Every good writer knows that it’s the headline that attracts attention, and explains why you should read the article. It gives a compelling reason, something the innovative learner demands. Great headlines have four qualities. They are: Unique: A unique headline is one that nobody else can use because of its unique selling proposition. If 40 other blog posts could use it, then it is too general. Useful: The reason why “how-to” guides are popular is because you get answers to your problems, which, as you can imagine, the innovative learner loves. Ultra-specific: My post, 10 SEO Trends You Can’t Ignore If You Want High Rankings is a good example of ultra-specific since I used both a number and isolated this post to SEOs. Urgent: By putting a deadline into your headline you create urgency. For example, “30 Days until the Price Doubles” or “Last Chance: Registration Closes at Midnight”
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20% of people are analytic. Commonsense: These learners are practical and want to know how things work. About 20% of people are commonsense learners. Dynamic: These learners look for interesting information, but are more gut learners and teachers. They want this information for themselves and for others. Approximately 25% of people are dynamic learners. ProBlogger Blog Tips – The Blog : @ProBlogger 2012.08.21. 613 / 643 Innovative: These learners demand reasons why they should learn something. They look for the personal benefit in content. Innovative learners make up the most of people at 35%. This analysis may seem a little too scientific for writing blog content, but it’s not. It’s really relevant to another common formula known as AIDA, which says that each of us moves through four stages in the decision-making process: attention, interest, desire, and action. As I’ll show here, you’ll gain attention when you approach the beginning of a post with the innovative learner in mind. You’ll stoke interest as you make the analytic learner happy. When you give the commonsense learner what she wants, you’ll build desire. And finally, as you create your call to action, you’ll get the dynamic learner involved, too.
PB006 - Ismeretlen - Your Highlight Location 10747-10758 | Added on Thursday, 11 October 12 16:52:55
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Give tickets for using clichés or words that are just too big I love blogging. SkyrocketEngage your readers. You need to be
PB006 - Ismeretlen - Your Highlight Location 10509-10510 | Added on Thursday, 11 October 12 16:51:25
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Lock people up for publishing lame list posts A lame list post in one that makes you immediately think “how obvious can you get?!” This doesn’t happen that often nowadays, but when it does it strikes hard, with no warning.
PB006 - Ismeretlen - Your Highlight Location 10473-10475 | Added on Thursday, 11 October 12 16:51:02
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Consider the criticism Some criticisms are better than others. Some negative commenters just want you to know that they feel this post’s no good, or they ProBlogger Blog Tips – The Blog : @ProBlogger 2012.08.21. 604 / 643 don’t like your logo. Others are more considerate—they’ll give you reasons for their negative feedback. There are trolls out there—people who are just negative for the sake of it—but if you cultivate the right culture of comments on your site, you’ll likely receive more valuable criticisms than trolling. If your site is the victim of trolls, you might find this post, which explains a Buddhist monk’s philosophy of dealing with “haters”, helpful. Be careful, too, not to discount a brief criticism that lacks detail as “just trolling.” Sometimes what appears to be a thoughtless negative comment from a troll can turn out to reflect an undercurrent that’s taken up later by more constructive commenters—and that can be extremely valuable to you and your blog. Making use of criticism I find it’s best, wherever possible, to take the emotion out of the criticism. So if you have more than one negative comment on a post, look first for those that are written reasonably and respectfully. These kinds of readers are advancing ideas for you to consider so you can better meet their needs. Have a read, but don’t take the feedback personally, or even on board, just yet. Now look at the remaining criticism—the angry or otherwise emotional feedback. Think as objectively as possible about how that supports the other feedback. If you could boil down the feedback to one thing, what would it be? What was it that readers didn’t like about this post or product? Criticism often falls into one of a few categories:
PB006 - Ismeretlen - Your Highlight Location 10385-10401 | Added on Thursday, 11 October 12 16:49:59
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is accept—even embrace—the fact that your blog has attracted criticism. I know that can be
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Other lessons learned Use clear calls to unsubscribe: One thing that I’ve done in both campaigns is to give our newsletter subscribers a very clear way to unsubscribe right up front. Our first email explained the next 12 days’ program (and the fact that we were about to send 12 emails), and acknowledged it wouldn’t be for everyone, with a clear call to unsubscribe if it wasn’t of interest. Of course in each email we sent there was a similar call to unsubscribe. Note: we set up a separate email list for this campaign so that subscription cancellations wouldn’t stop people from getting our weekly newsletter. Feedback on this from readers was excellent. Super deals: We suspected that some of our deals would perform better than others, based largely upon last years results. As a result, we placed these on mid-week days (Tuesdays) to give them the most exposure possible. I also gave them extra promotion with blog posts on those days (I didn’t post on the blog for every deal). Diversity of deals: One thing that we were very aware of and tried to balance was mixing deals up so that readers didn’t get 12 invitations for fairly similar products. We did deals on physical products, software, ebooks, courses, and other teaching formats. Give some “space” in the lead-up to your campaign: We purposely didn’t promote anything to our readers for a good month before this campaign. While we could easily have launched a product or promoted an affiliate campaign late November or early December, I didn’t want to push our readership too hard. In fact, I sent an extra email or two in that period that was simply free good content. The same goes for afterward—we had a great new ebook on post-processing ready to launch mid- January, but pushed it back a week to give a little more space for our readers to “recover” from December. Be organized: The biggest tip I can give is to be organized. Work on partnerships for a month or two ahead of time, start working on sales emails as early as possible, and so on. The more you do ahead of time, the better, as there are always lastminute things to take care of.
PB006 - Ismeretlen - Your Highlight Location 10255-10273 | Added on Thursday, 11 October 12 16:48:31
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This plugin keeps your blog safe from the Hacking attacks, spammers, and bots by challenging them with a CAPTCHA system whenever it doubts a user’s authenticity. With this tool, you’re easily able to block the spammers’ IPs and websites with just few clicks. Use the P3 plugin P3 (Plugin Performance Profiler) is one of the best plugins for those wanting to see a performance report of their blog. It comes with a lot of great features, but primarily, it can show you what plugins are slowing down your blog. It creates a profile of your WordPress site’s plugins’ performance by measuring their impact on your site’s load time. Often, WordPress sites load slowly because your plugins are pooly configured, or because you’re using so many of them. By using the P3 plugin, you can home in on anything that’s causing your site’s load time to slow. Note that this plugin uses the canvas element for drawing charts and requires Firefox, Chrome, Opera, Safari, or IE9 or later. This plugin will not work in IE8 or lower. Disable hotlinking Hotlinking is when other sites link directly to the images hosted on your blog from their blog posts or pages. This makes your server load high and decreases the loading speed of your blog. It is very important to disable hotlinking. To do so, add the following code to your blog’s .htaccess file. Make sure to back up your .htaccess file before you begin to make any changes. disable hotlinking of images with forbidden or custom image option RewriteEngine on RewriteCond %{HTTP_REFERER} !^$ RewriteCond %{HTTP_REFERER} !^http://(www.)?*$ [NC] RewriteCond %{HTTP_REFERER} !^http(s)?://(www.)? [NC] RewriteCond %{HTTP_REFERER} !^http(s)?://(www.)? [NC] RewriteRule .(gif|jpg)$ n [F] RewriteRule .(gif|jpg)$ [R,L] Make sure to allow your feeds to display the images, however. Limit front page posts Limit the posts that are shown on your home page. Never show the full posts on the home page, because this will make your site very slow to load. Imagine you have more than eight posts on your home page, and all of them are of 600 words or more—it will likely take a significant amount of time to load the home page. You should use the excerpts on the homepage and most other pages, instead of showing full posts. To use the excerpts, find the below code in your index.php and other pages that list posts, like archives.php, category.php, and so on. Replace that code with this: ProBlogger Blog Tips – The Blog : @ProBlogger 2012.08.21. 598 / 643 More resources For more ideas on speeding up your blog, see:
PB006 - Ismeretlen - Your Highlight Location 10184-10211 | Added on Thursday, 11 October 12 16:47:46
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