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PB004.5

Ismeretlen
Blogging can be an amazingly uplifting experience – but copying and pasting in content is not fun.
PB004.5 - Ismeretlen - Your Highlight Location 3560-3561 | Added on Thursday, 11 October 12 20:48:37
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1. Speak to the occasion (the FTC, your recent conviction for moneylaundering, what have you) 2. Say a little something about your blog and how you make money (credibility) 3. Say a little something about your ethics (trust, lawsuit-avoidance) 4. Explain the consequences thereof for you (likeability, trust, message) 5. Explain the consequences for the reader (likeability, advancing your story) Those are the mechanics of a blog disclosure policy. Once it is gassed up and motoring, it looks like this. Or this, this, and this, too.
PB004.5 - Ismeretlen - Your Highlight Location 3483-3488 | Added on Thursday, 11 October 12 20:48:05
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what questions do you keep getting asked repeatedly by readers (via email, in comments etc)? what are readers asking you to make recommendations on? what posts on your blog are getting the most visitors? what posts on your blog are getting most comments/discussion? what trends are emerging on your topic in your niche? what’s the biggest problem or challenge for people in your niche – particularly for beginners? what terms are people searching for to arrive on your blog? what words are people searching for on your blogs search tool? Answering these types of questions should point you in the direction of some topics that could be suitable for an e-book. Step 2: Ask Some some More Probing Questions to Narrow in on the Topic Once you’ve identified some of these topics you will probably want to narrow the field a little by asking some of these questions: what topics have you written a lot about already that you could pull together as the basis for an e-book? (see a note on this below) what do you know enough about to write something useful? Do you have the authority and expertise to write it yourself or should you outsource the writing? are you interested in or passionate about the topic? I’m sure that not all authors are passionate about their topics but it sure helps because there is a lot of work involved! is the topic you’re thinking of writing about something that really needs more than a single post – can you write enough to justify it being an e-book and something people pay money for? are there many other resources already available on the topic – how will yours be different? is the topic you’re thinking about too wide or narrow? Sometimes topics are too big and could end up being a series of e-books. ON the other hand some topics are too narrow to really justify being an e-book and perhaps it’d be best to widen it and look at a larger topic. Step 3: Test Your Topics Once you’ve narrowed Your Field – test the topics that you’ve come up with. I’ve seen a number of bloggers come up with ideas for big projects that they think are great which in reality are not. If only they’d tested their ideas before investing significant time into them! You might want to bounce them off a fellow blogger, perhaps test them with a small group of trusted readers, ask some questions on Twitter etc. If you’ve not covered the topic much on your blog before you might also want to test the idea on your blog with a post on the topic to gauge reader interest. Alternatively you might run some kind of poll to see if your suspicions about your readers needs are confirmed. The key is to try to find out if the topics you’re thinking of writing about are the types of things people are REALLY interested in and willing to pay for. Note: This might be an ideal time for a survey. Three last thoughts:
PB004.5 - Ismeretlen - Your Highlight Location 3411-3436 | Added on Thursday, 11 October 12 20:47:32
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Filed Under: Miscellaneous Blog Tips In my recent post on the importance of having your own product to sell I was asked in comments by Todd for advice on choosing the best topic to create an ebook on. Here are a few quick thoughts on some starting points for choosing a topic for an e-book – mainly for people who already have a blog: Todd – Good question. For me it was partly just about blogging for a number of years in my niche and starting to just get a hunch for what would work. I guess in that time I began to see patterns in what was working and what was not working in my niche. I also began to get to know my readers more and saw the challenges and problems that they faced. Of course saying ‘go with your hunches’ isn’t probably the answer you were after – so below I’ve identified a few steps to work through in choosing a topic for an E-book. Step 1: Ask Some Questions about Your Readers and Their Needs here are some questions I’d suggest you consider to help you identify and sort through those hunches. ProBlogger Blog Tips – The Blog : @ProBlogger 2012.08.21. http://www.problogger.net/blog/page/143/ 538 / 615
PB004.5 - Ismeretlen - Your Highlight Location 3400-3411 | Added on Thursday, 11 October 12 20:47:20
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3 Steps to Help You Choose a Topic for an E-Book
PB004.5 - Ismeretlen - Your Highlight Location 3400-3400 | Added on Thursday, 11 October 12 20:47:12
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Yes: 50 Scientifically Proven Ways to Be Persuasive 2. Search Engine Optimization: Your Visual Blueprint for effective Internet Marketing 3. Me 2.0: Build a Powerful Brand to Achieve Career Success 4. Blog Blazers: 40 Top Bloggers Share their Secrets to Creating a High-Profile High-Traffic and High Profit Blog 5. Say Everything: How Blogging Began, What it’s Becoming and Why it Matters
PB004.5 - Ismeretlen - Your Highlight Location 3392-3395 | Added on Thursday, 11 October 12 20:47:08
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work) with your readers and niche: What topics generate most comments on your blog? What topics generate most comments on other blogs in your niche? What other sites do your readers visit a lot? What activities are they doing there? What features are readers asking for? What was your biggest traffic day – what brought it about? Which of your posts seem to get Retweeted most on Twitter and passed around most on other social media sites? Which of your posts are getting linked to most from other blogs/sites? What other sites send you most traffic? How can you build relationships with these sites? This list could go on and on – really it is about looking for points of life on your site (even small ones) where there’s some
PB004.5 - Ismeretlen - Your Highlight Location 3308-3315 | Added on Thursday, 11 October 12 20:46:33
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Google today announced a new feature that impacts bloggers – a new URL shortener that integrates with Feedburner and a new ‘socialize’ feature on Feedburner. This allows bloggers to use Feedburner to send Tweets out automatically via Feedburner.
PB004.5 - Ismeretlen - Your Highlight Location 3247-3249 | Added on Thursday, 11 October 12 20:45:40
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They are: 1. Susan Geene – Yes: 50 Scientifically Proven Ways to Be Persuasive 2. Chris – Search Engine Optimization: Your Visual Blueprint for effective Internet Marketing 3. Sandra – Me 2.0: Build a Powerful Brand to Achieve Career Success 4. Stephen – Blog Blazers: 40 Top Bloggers Share their Secrets to Creating a High-Profile High-Traffic and High Profit Blog 5. Randy Hawes – Say Everything: How Blogging Began, What it’s Becoming and Why it Matters 6. Donna – ProBlogger the Book
PB004.5 - Ismeretlen - Your Highlight Location 3173-3178 | Added on Thursday, 11 October 12 20:44:59
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1. Concept: in novels this is a compelling “what if?” idea, such as what if you could raise the Titanic? or what if Leonardo DaVinci put secret messages into his paintings? For bloggers, your concept is your U.S.P. – Unique Selling Proposition – and the inherent value-add of your brand, product and message. What if I could save your marriage? Your life? What if you changed X to create Y? 2. Character: in novels this is the vehicle by which the reader is taken on a vicarious journey, one that elicits their emotion, empathy and fascination. The root for the hero, because they are the hero. For bloggers, the character of your site is also empathetic and vicarious, in that you are illuminating solutions to problems in the real world of your target audience. You are not writing about you, you are writing about them. The reader is the hero of your story. 3. Theme: in novels, theme is what a story means in real-world terms, how it makes the reader respond, it elicits thoughts and emotions that relate directly to the human experience and their take on it. For bloggers, the theme of your site is the set of value propositions upon which it is based, a direct focus on how your message and product relates to their lives. Your theme is the benefit of what your blog stands for. 4. Structure: great stories have a succinct structural model, based on a four-part sequence of set-up, response (to an inciting incident), attack and resolution. With lots of milestones and mission-driven criteria along the way. For bloggers, structure means unfolding your story in the same fashion – a set-up that opens the story from the reader’s point of view, showing how the typical response or condition creates problems and/or opportunities, showing how the reader can and should attack those problems (using your solutions), and then demonstrating how and why your solutions will work for them. Like a novel, your blog should deliver a meaty, satisfying ending. 5. Scene Execution: a novel is composed of a series of scenes, each of which must be in perfect balance, with perfect tone and context, in relation to the overall arc of the story.
PB004.5 - Ismeretlen - Your Highlight Location 3132-3151 | Added on Thursday, 11 October 12 20:44:32
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Whether successful storytellers define their process this way or not – most don’t, because it’s new, and it’s proprietary – they all apply the same set of core competencies and criteria to the work. And they are the same core competencies and criteria, with only slightly different language and context, that bloggers can use to generate more effective content. This development model breaks down into six buckets, each with a list of succinct definitions, missions and criteriabased checklists. The omission of any one of these core competencies dooms a story to compromise, or even failure. As it does your blog, as well. The Six Core Competencies of Successful Storytelling: Applied to Blogging
PB004.5 - Ismeretlen - Your Highlight Location 3124-3130 | Added on Thursday, 11 October 12 20:44:18
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The Storyteller’s Tale: How a Fiction Mindset Will Empower Your Blog Filed Under: Writing Content A guest post by bestselling novelist Larry Brooks from Storyfix.com. Sports analogies rock. They certainly can and often do lean toward the cliché, but like even the most trite of clichés, they’ve earned that dubious label because they’re valid. The use of cliché in copywriting, not so good. The use of valid analogies in the instructional and marketing realms, priceless. Which is why I’m about to pitch you on developing your next blog post as if you are writing a novel. Or at least a story. And I’m going to use a few sports analogies to tell you why. You Can Run, But Can You Hit?
PB004.5 - Ismeretlen - Your Highlight Location 3089-3096 | Added on Thursday, 11 October 12 20:41:30
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11. Humor Humor evokes a natural physical reaction (smiling and laughter) which sometimes also comes out in other ways (like sharing a reaction, passing it on to a friend etc). Example: I took 1,973 pictures of my children on vacation and all I got was this lousy blog post (also a personal type post). 12. Group Projects/Challenges This is one I’ve used quite a bit over the years – getting readers all to go and do something and then come back and share the results. Examples: Top 5 – Group Writing Project, Enter the Passion to Profit Challenge and RED: Weekend Photography Challenge. 13. Mega Lists/Resources There is nothing like a mega/over the top list of resources or links relevant to your niche to draw in traffic and comments. These posts are a lot of work but tend to do well in social media – but also at getting comments. You get comments from those in the list, from those who want to be in the list, from those who find the list useful, from those who think your list is skewed and biased . etc. Example: 87 Great Photography Blogs and Feeds. What Was Your Most Commented Upon Post? Of course these 13 types of posts just scratch the surface – I’d love to hear your thoughts on what you’d add.
PB004.5 - Ismeretlen - Your Highlight Location 3059-3070 | Added on Thursday, 11 October 12 20:41:07
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10. Opinion Pieces Expressing your own strongly held opinion on an issue will generally have your readers examining their own opinions. If you do express it strongly you can expect your readers to share what they think strongly also. Example: I like Dave Ramsey, But He is Still Wrong. Also Why our Current Education System is Failing (also some controversy/debate in this one too).
PB004.5 - Ismeretlen - Your Highlight Location 3055-3058 | Added on Thursday, 11 October 12 20:40:57
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9. Debate or Controversy Posts Put two or more opposing arguments to your readers and step back to see what happens. Example: Which Digital Camera Manufacturer is Best? (this is an old post when we only had a few readers – I’m too scared to post the question again as this question always gets people so fired up). Also Adam Lambert’s Jacket Auctioned for $2000 (not a debate but certainly stirred up some controversy).
PB004.5 - Ismeretlen - Your Highlight Location 3050-3054 | Added on Thursday, 11 October 12 20:40:51
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8. Question Posts Ask a question and those who hear it are wired to answer it. I find when I include a question in the title of my posts that comment ProBlogger Blog Tips – The Blog : @ProBlogger 2012.08.21. http://www.problogger.net/blog/page/142/ 528 / 615 numbers tend to be at least double normal posts. Do Young Entrepreneurs Need to Go to Collge? (a post that had a question it its very title – as long as some opinion and meat to it). Also What Camera Gear Would You Buy if you were Given $1000 to Spend? (this post not only asked a question but was a hypothetical/fun post on a topic that I knew would also create some debate between readers loyal to different types of cameras. Also Net Worth vs Self Worth: The Passion Paradox (while this post isn’t a pure question post there’s a strong call for people to react in it and the blogger highlights other people’s posts on the topic/reactions).
PB004.5 - Ismeretlen - Your Highlight Location 3042-3050 | Added on Thursday, 11 October 12 20:40:43
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7. Relatable Posts Many of the posts talked about were on topics that a lot of people would have been able to relate to. Not always personal stories – but on issues and problems that lots of readers might face. They draws out people to tell their story or personal reflection on their own experiences with the topics. Example: Why Do Women Let Themselves Go (this post also has a strong headline and perhaps some controversy attached to it).
PB004.5 - Ismeretlen - Your Highlight Location 3038-3042 | Added on Thursday, 11 October 12 20:40:35
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6. Meaty Posts It was fascinating to read through the 80-90 links to most commented upon posts that people sent me – one thing I noticed is that it was often quite long and in depth posts that seemed to be getting commented upon. Longer resources that really looked deeply at a topic or that gave comprehensive advice. Example: How NOT to Suck at Blogging (this post probably fits into some of the other categories too – it is strong, opinionated and pretty in your face – all of this Elicits a strong response).
PB004.5 - Ismeretlen - Your Highlight Location 3033-3037 | Added on Thursday, 11 October 12 20:40:27
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4. Creative Posts posts where the blogger has gone to extra lengths to do something out of the ordinary and creative often have a ‘wow factor’ that gets people commenting. Example: Disney’s “A Whole New World” Sung in Pictures. 5. Hacks Walk people through a process or show them how to do something for themselves (DIY). These types of posts are great for traffic but I find that they also tend to get reactions – particularly if it’s a good and helpful hack. Example: Apparently My Bling Likes to Swing.
PB004.5 - Ismeretlen - Your Highlight Location 3027-3032 | Added on Thursday, 11 October 12 20:40:20
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1. Competitions Lets start with the most obvious – give people the chance to win something by leaving a comment and you’re well on the way to drawing people into leaving a comment. Example: Giveaway: SKIL 4-piece Power Tools Combo Kit. 2. Personal Stories Sometimes sharing something personal really draws people into what you’re writing. I know when I’ve shared something from my personal life on my blog – either as an off topic post or as a way to illustrate something that I’m talking about that it always draws people in. This is particularly powerful if you share a problem overcome, a failure or something that people can relate to. Examples: I’m a Mom and Exposed. 3. Show Off Posts/Share a link These types of posts ask your readers to show or share something that they’ve done, written, created etc. The ‘show us your photoblog’ link above is an example of this. So to was another of my posts – ‘Share Your Best Photo‘.
PB004.5 - Ismeretlen - Your Highlight Location 3018-3027 | Added on Thursday, 11 October 12 20:40:09
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