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Add RSS Feed to Groups: Each group has a section that allows you to add a link to a website with the latest news you think is relevant to that group. It also allows you to add your own RSS feed or website link so it will automatically update the group every time you post a new article on your blog. This creates an automated flow of organic traffic that will show up on the home profile of everyone connected in the group. Again, this gives you more opportunities for people to view your blog. 9. Create a Group: This may be one of the most powerful things you can do on LinkedIn. I won’t go into all of the amazing details on how this has helped me, but I will tell you that owning a group drives a lot of traffic to your site. I own several niche related groups on LinkedIn. For example, I created the Sports Industry Network group on LinkedIn and there are currently over 19,500 members. When a new person joins the group, they see a brief description of the group, my name as the owner of the group, plus my website url www.sportsnetworker.com.
PB004.4 - Ismeretlen - Your Highlight Location 3891-3898 | Added on Thursday, 11 October 12 19:52:31
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BLP – the amount of backlinks pointing at the page. They obviously have more (we’ll do some more analysis of this below). BLEG – links from .edu/.gov sites pointing at the page – they have a couple here while I don’t DMZ – is the site in the DMOS directory (I don’t page a lot of attention to this but some say it can be a factor) YAH – is the site in the Yahoo directory (again, not something that I pay much attention to but some say it can be the difference between getting a higher ranking and not)
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Identify Key Posts to Optimize for SEO Across my active blogs I have 10,000 blog posts so I need to be a little strategic about choosing which blog posts I go back to to give a little SEO attention to. For me the way that I do this is to dig into my Google Analytics account to work out what posts are already having some success with search traffic – but which could be improved. I generally look for posts that are ranking anywhere from #2 to #10 for their keywords (although sometimes focus upon those which are #1 to strengthen them further). If a page is already generating some traffic from Google for a keyword but isn’t in the number 1 ranking for the word and increase in ranking should also see an increase in the traffic that the post receives. I’ve seen a variety of studies over the years that show that the
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longer posts: 1) most blog posts are short(er) and 2) your readers are busy. If they’re used to reading 500 word posts on other blogs and then hit your 3,000 word post, they’re might be a bit overwhelmed. It’s not uncommon for them to bookmark your post for reading “when they have time” and move on to the next, shorter post, only to forget to come back and read yours. (For more considerations on blog length, check out Post Length ‚Äi How Long Should a Blog Post Be?) Some bloggers manage to thrive in the long post format, but you’ve got to understand that you’ll be going against the current if you write in that style. That’s not a bad thing – just understand that you might not get as many comments as if you wrote shorter posts. Once your post is published, it’s probably best to leave it, though. In the future, see if you can take a long draft of a post and split it into a series or discrete post. Also try varying the tempo of your blog by following a long post with a short post and vice versa. You Haven’t Asked Them to Comment Sometimes a post just ends and it’s not clear to your readers whether you actually want a response. Because they don’t know whether you want a response or not, they might not comment. Furthermore, if you don’t answer comments at all or regularly enough, it sends the message that you don’t really value comments. Larger blogs get a pass on this one, since many people understand that bloggers with larger audiences can’t answer every response. When you conclude a post, ask your readers what they think or end it with a question that makes it clear that you’d like a comment. If you haven’t been responding to comments on your blog, start doing so. They Don’t Know What To Say Have you ever read a post and were so inspired that you felt that anything you might say wouldn’t do the post service, but at the same time didn’t want to say “Great post!”? Or have you read a post that was so deep or complex that you honestly didn’t know how to respond? I’m sure you have. Now, why don’t you think that can happen with your own posts? Before you write off a lack of comments as a sign of your utter brilliance, though, check your post to see if you wrote clearly and simply. Ask if what you wrote was relevant, useful, or interesting to your readers>. And if it is a bit of inspirational awesomeness, consider editing it and including a question or statement that lets people know that you’d appreciate some feedback. They’re Doing What You Told Them To Do If you give your readers a great tip that requires them to do something to implement it, be prepared for the possibility that they might actually go implement it. Similarly, if you’re doing a link roll-up and you tell people to go check out the links you’re talking about, there’s a good chance that they might go do that. I know that this is obvious in hindsight, but it’s easy to forget that our words can influence people into action, and it’s possible to unintentionally steer people away from commenting. They’re Chasing Links On Your Blog Writing posts that include links to older posts or using plugins that show related posts do have an effect on the number of comments you’ll get. If they click a link that’s midway in your post, they’ll probably read the second post before they comment on the first, and if that second post is linked to others, they might just keep clicking. It’s for this very reason that you don’t find many links on a sales or landing page, and if you do find them, they eventually lead back to the original page. Marketers know that people will click on the links, and if those links lead away from the original page, that’s probably a lost sale. While it’s not exactly an exclusive either/or choice, think about the relationship between how long people stay on your blog (due to interlinking) and comments. If you write compelling headlines, there’s a good chance that those related post plugins have an effect on the number of comments you’re getting. Change your linking strategy or consider turning those plugins off a bit if you’d like to see if ProBlogger Blog Tips – The Blog : @ProBlogger 2012.08.21. http://www.problogger.net/blog/page/132/ 405 / 615 they’re making a difference. They’re Following Your Social Media Trail This is very similar to the last two points, but if you’ve given your readers a bunch of different ways to connect with you, then that’s another thing that might keep people from commenting. Think about how many times you’ve clicked to follow someone on Facebook only to get lost in a chat on Facebook, or how many times you’ve followed someone on Twitter only to get engaged in conversations there. The same thing goes for badges and links that send people to blog networks. If you’d prefer more comments than social media connections, consider placing your social media links further down the page or only keeping the ones where you’re active. While you’re at it, it’s probably a good time to declutter your sidebar. It’s Hard For Them To Comment I ran into this one the other day. I wanted to reply to a friend’s blog that was hosted on Blogger and found myself frustrated that I couldn’t just leave a comment like I can on other websites. It gave me five or six different options – none of which I use – and, ten minutes later, I finally went with the “best fit” option just so that I could comment. If she weren’t my friend, I probably would’ve given up. Some of the other comment implementations like Disqus can also set a barrier to comment. I’ve often bailed on those, too, because I didn’t remember my OpenID and didn’t feel like figuring it out. (Luckily, they’ve improved substantially over the last year.) The harder your readers have to work to comment, the less likely that they’ll do it. Think long and hard about all the comment plugins you might want to implement – and remember that sometimes the best solution is the simplest one. You’re Posting At The Wrong Time If you post when all your readers are asleep, then the soonest they’ll comment is the next day, but then your post is in with a bunch of others in an RSS feed. Likewise, if you post after the time that your email subscribers get their daily email, the soonest many of them will read what post is the next day when they get that hit. Figure out when your readers are active and try to publish when they’re reading posts. This takes a bit of homework and observation on your part, but it makes a huge difference in terms of the number of comments you’ll get on your post. There’s More To Comments Than Content What you may have noticed is that the first five of these points have to do with the content of your individual posts and the last three don’t have anything to do with your posts. It’s hard to say what would have the biggest effect since each of our blogs are different, so take a look at your post and blog from your reader’s point of view, pick one that you’d like to tweak, and see if it has any effect. (By far the easiest place to start is by changing your comment plugin/solution, though.) As you can see, there are a lot of different reasons that people might not be leaving comments on your blog, and many of them have nothing to do with you or your posts being unworthy. Keep writing and testing what works – that’s the only way you can become a better writer and grow your blog. About the Author: Charlie Gilkey writes about meaningful action, creativity, and entrepreneurship at Productive Flourishing. Follow him on Twitter to get bite-sized slices of mojo. Written on 2/27/2010 at 12:55 am by Darren Rowse What Are You Taking For Granted That Might Be Useful to Others?
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Your Posts Are Too Long While it’s hard to say that long post always get fewer comments – there are a lot of different considerations at play – as a general rule, longer posts set a bigger barrier to commenting. I write a lot of long posts, and I’ve seen this bear out time and time again. There are two things to keep in mind when you’re writing
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He Expressed an Opinion – the post shares one persons opinion on which lenses each photographer should own. While the post itself did indicate that it was his own personal preference and that others would find other options more suited to their situations – whenever you express an opinion you’re going to get other people reacting with their own. He Made a Claim – the title was key in generating this discussion. It made a claim that every photographer should own 3 lenses. I’m not sure how intentional this was but make this type of claim and you’ll almost always get a reaction because you’ll almost always have someone who doesn’t quite fit into what you’ve proposed – and they’ll want to tell you why. Write a post about ‘essentials’, or ‘the best’ or something ‘everyone’ should do – and you’ll generally get this type of response. He Invited a Response – the post finished by asking others what they’d include in their ‘must own’ category of lenses. This is the perfect invitation for an ongoing discussion. He Chose a Topic People Had Invested Heavily Into – the last thing I’d say about this topic is that he stumbled onto a topic for the post that readers had strong opinions about because they’d invested into the topic. Camera owners carefully research their lens purchases and put up considerable dollars to buy them. As a result they tend to feel quite strongly about their lenses and often feel the need to defend/explain their decisions. Keep in mind that while when you write these types of posts you will almost always get a reaction from people that you need to be willing and ready to hear some strong opinions back – something that are not always easy to hear. Written on 3/3/2010 at 12:44 am by Darren Rowse
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Day in the Life Many small business owners find it difficult to write about themselves. But your daily activities are truly unique and blog post worthy. What is a day, a week, or a even a month in your small business life like? Do you get up at 5:00a.m. and work until 10:00p.m.? What are you doing during the workday at your small business?
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Answer Customer Questions Your customers have questions and you have expert knowledge. Do not take your knowledge for granted. If there is a specific set of questions that customers seem to ask on a daily basis then turn those queries into individual blog posts. Tutorials Similar to answering questions, tutorial posts that are specific to your industry (e.g. teaching customers how to change a flat tire, make better coffee, repair their fishing rod, etc.) might be a common task for you, but could really provide value your customers. One simple way to liven up tutorial posts is to add video or photo which can help enhance your instructions. Mind Mapping If you are not familiar with mind mapping, you can read Darren’s terrific mind mapping articles here, here, and here. To create small business blog post ideas with mind mapping, draw a square in the center of a piece of paper and write the name of your business in the square. Begin jotting down ideas as you work out from the center. Do not stop to think, over analyze, and critique just get your ideas down on paper and you can refine them later. Comparison Post Take two similar items in your business and do a side by side comparison of the benefits, cost savings, and overall value of each. Own a bike shop, why would I buy a Cannondale over a Trek? Or, own a flower shop, what are the similarities and differences between roses and sunflowers?
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Market Samurai (mentioned above) is one tool that can take your analysis a little deeper. As highlighted in my recent optimising posts ProBlogger Blog Tips – The Blog : @ProBlogger 2012.08.21.
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Using images in keeping with the brand and voice of your blog Graphics to visually show statistics or figures which you’re using in the post Adding product images for a review post or a recommendation within a post The middle of your post can easily form 80%
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Bold text to draw the reader’s eye to key points in your post Blockquotes to offer interest in the form of a different voice (someone else’s words) and an inset piece of text Italic text to emphasize a key word and suggest tone of voice Subheadings, and nested subheadings where appropriate – just like I’ve done in this section with the smaller headings “Formatting” and “Images” Images
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Blogger’s Guide to Effective Writing.
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Utilizing free email lists like Help A Reporter Out (HARO) can help you find valuable public relations and news opportunities for your business.
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You should not fear customer review social sites like Yelp and TripAdvisor. Rather, you should embrace them.
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3.) Take Video. If photos are good; video is great! With video you can provide some really useful blog content in the form of tutorials or even customer interviews. Remember, people have limited attention spans so keep the videos short, about 1-2 minutes in length should be sufficient.
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Start with your goals. What are you hoping to achieve through your blogging? Do you want to be on Google front page? Do you want to develop your brand? Do you want to educate the public about your industry? Do you want to increase your customer base? Once you have your goals you can then create your content strategy around them. 2.) Get started. Make a commitment and set a specific date with your computer (or pen & paper) and get your ideas down. Do not skip this date for any reason, except an absolute emergency. 3.) Write your titles first. The titles will give you a simple, creative base from which you can structure the rest of your article. 4.) List out bullet points. Once you have your primary ideas down in a bulleted list you can then create formal paragraphs around your key message.
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Hint: shame is not hot or profitable. I want to get stronger and more flexible, get rid of some bad habits, and ingrain a habit of eating foods that give me energy. If I drop some weight in the process – and I will, it is inevitable – then awesome, but I don’t think that will make me a better person. I think we can all agree that the quality of my character has nothing to do with the number on the scale or my jeans.
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Be Transparent Even trustworthy, authentic and honest people stuff up every now and again. Mistakes are made – tempers are lost – bad days are
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considering the implications of the current story on future events.
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While there was no resolution between the flamer and I, I did note down several points from her comments which might reflect blind spots about myself. These are areas I’ll look into further as I continue writing at my blog. Getting Flames Has Its Positive Sides This might seem counter-intuitive, but at the end of the day, this experience helped me realize receiving flames has its positive sides. You and your blog have achieved a certain mark If you are just running a small blog with a readership of 2 a day (of you and your mom/dad), chances are no one is going to flame you. People aren’t going to bother to reading and criticize you with long messages. It’s only when your blog grows to a certain size when flames start coming in. Clearly, flamers regard your blog and you in some manner, and that’s why they make the effort to flame you. Thus, as your blog grows bigger and bigger, you will receive more flames. As my blog grew in the past year, I have gotten more negative criticisms which I see as a positive sign. That’s because it means (1) my blog is growing and reaching out to more people and (2) these criticisms help me to improve. I’m prepared for more negative criticisms and more flames as I grow my blog. It’s part and parcel of growth. It lets you know the readers who care If you have readers who care for you, they will step up to defend you. This was what happened for me. After I approved the comment, several readers stepped in to defend me. I didn’t know some of them, so it was definitely very encouraging and heartwarming to witness their support. I also received more encouragement messages via email and private messages, which made me feel there were people out there who really cared for me. Shows you your blind spots Blind spots are parts of us which we are unaware of. All of us, no matter whether we are a problogger or a new blogger, have our own blind spots. These blind spots prevent us from growing our blog to the next level. While flames may not be pleasant to receive, they give you a perspective different from the one you have been using. Even the inability to deal with the flames appropriately reveals your blind spots. This recent experience dealing with this flame has helped me uncover more blind spots which will be important in my growth. How you reply can help you win trust among your readers If you reply the flame in a graceful and constructive manner, it will help you win trust among your readers. This helps to establish stronger credibility. My 1st reply to the flamer wasn’t one I was proud of, but I worked to address it through a follow-up reply, where I explained my situation earnestly to my readers. My readers followed up with supportive messages and it was great to get the affirmation on their support. Final Words At the end of the day, everyone will have different opinions. You can account for them as much as possible, but if someone chooses to interpret what you have written in a different manner, it is that person’s choice. You don’t have a choice over whether people want to flame you or not, but you do have a choice over is how you react and what you learn from the situation. The key is to react appropriately and fairly (Steps 1-6) and get the maximum learning out of the situation (Step 7). Check out my other guest post at Problogger How To Get Featured By The Press (Repeatedly) Even If Your Blog Is New, which shares how you can get your blog featured by in press and media. Celes writes at The Personal Excellence Blog, where she shares her personal stories and insights on how to live your best life. Some of her top reader favorites are 101 Things To Do Before You Die and Are You Sleepwalking Your Life Away?. Add her on
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