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Next Analytics ? Google Analytics Data Upload

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When you are working with an exported file, you can also use NEXT Analytics features prior to it being uploaded to fine tune the data in an automated way. For example, you can: Use the ?Fix? operation to change the data before uploading. If your Bing campaign names weren?t aligned with your adWords campaign names, this is your chance to correct them prior to upload. Filter the data. For example, you could remove click or spend or impression events that were below a threshold or used with a test campaign. All of your operations, performed once, are recorded. The same steps can be automatically re-executed each reporting period.
Next Analytics ? Google Analytics Data Upload - nextanalytics.com - Your Highlight Location 35-39 | Added on Wednesday, 14 August 13 14:03:36
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Often, the header and detail records do not start on the first record, so the leading lines need to be excluded. Sometimes there are trailing text lines that are not valid data, and these need to be excluded. Dates need to be parsed and converted to a format that?s accepted (2012-12-31). It will likely have columns in it that need to be excluded from the upload. Some required fields such as ga:medium and ga:source might be missing from the file and need to be provided. The column names that are to be uploaded will need to be altered to match the terminology required by Google Analytics Some data might benefit from being normalized, to make it more comparable to other data that?s already in Google Analytics. Some data might benefit from being aggregated, to make it less detailed so it can be comparable to other data that?s in Google Analytics.
Next Analytics ? Google Analytics Data Upload - nextanalytics.com - Your Highlight Location 28-34 | Added on Wednesday, 14 August 13 14:02:39
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More than likely, there are several aspects to the file that will need to be modified. For example:
Next Analytics ? Google Analytics Data Upload - nextanalytics.com - Your Highlight Location 27-28 | Added on Wednesday, 14 August 13 14:02:32
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The data to be uploaded would be exported to a data file from any advertising services that provides spend, impressions, and/or clicks data for you to analyze. This includes but is not limited to: Bing ads (formerly Microsoft adCenter); or Facebook Ads; or LinkedIn Ads; or Anything that provides spend, impressions, and/or click information
Next Analytics ? Google Analytics Data Upload - nextanalytics.com - Your Highlight Location 22-24 | Added on Wednesday, 14 August 13 14:01:09
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The process can be summarized into 4 easy steps: Set up a custom data source in Google Analytics Download the ad cost data from your alternate service (Bing, facebook, LinkedIn, etc) Pre-process the data to conform to Google?s required upload format Upload the data into your Google Analytics account Generic Cost Data Upload Reference (PDF)
Next Analytics ? Google Analytics Data Upload - nextanalytics.com - Your Highlight Location 11-14 | Added on Wednesday, 14 August 13 13:57:56
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NEXT takes the hassle out of the process. Starting with the raw files downloaded from other systems, NEXT handles the pre-processing into the formats required, and then handles the upload of advertising costs into your Google Analytics account.
Next Analytics ? Google Analytics Data Upload - nextanalytics.com - Your Highlight Location 7-9 | Added on Wednesday, 14 August 13 13:57:37
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