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New Google Analytics Channel Groupings

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Paid Video If you manually tag your video ads you could use this regex to capture by medium. Or you can distinguish paid video ads that might autotag using campaign names. Medium matches regex: video|pre-?roll Paid Social If you?re tagging your paid, promoted posts/tweets separately from your regular social posts, you?ll likely want to separate them from social. Medium matches: promoted post|paid (social|post) Affiliate Referrals Setup of this could vary greatly depending on how you?re currently tracking affiliates. Assuming your affiliate parameter isn?t excluded in your GA setup, here?s one way to set it up if your parameter is afid. Medium exactly matches: referral AND Source matches regex: afid Owned Websites Referrals If you have domains without cross-domain or cross-subdomain tracking (and want them to stay that way) you may want to break out the type of referrers. For example, if we want to distinguish traffic coming from rcs.seerinteractive.com to our main site: Medium exactly matches: referral AND Source matches regex: rcs.seerinteractive.com RSS Depending on how you tag your RSS feed, distinguish those visitors: Medium matches regex: rss|feed OR Source matches regex: feedly|feedburner Offline or Vanity URL If you have vanity URLs used to track various offline marketing. You might try something like this: Medium matches regex: ^(offline|vanity ?(url)?)$ Social Facebook If you have more Facebook traffic than all your other channels, you might not want it rolled up into the default social channel. Add this channel ABOVE the default social channel. Source matches regex: ^facebook.com|^m.facebook.com AND Medium matches regex: referral|social Social Twitter If you have more Twitter traffic than all your other channels, you might not want it rolled up into the default social channel. Add this channel ABOVE the default social channel. You could also add Hootsuite, though Hootsuite supports other social channels. Source matches regex: ^t.co$|twitter|tweetdeck AND Medium matches regex: referral|social Social Pinterest If you have more Pinterest traffic than all your other channels, you might not want it rolled up into the default social channel. Add this channel ABOVE the default social channel. Source matches regex: pinterest AND Medium matches regex: referral|social Google Organic Want to distinguish Google organic from your other organic traffic? Add this channel ABOVE the default Organic Search channel (and rename the Organic Search channel all other Organic.) Source exactly matches: google AND Medium exactly matches: organic Bing Organic Want to distinguish Bing organic from your other organic traffic? Add this channel ABOVE the default Organic Search channel (and rename the Organic Search channel all other Organic.) Source exactly matches: bing AND Medium exactly matches: organic
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 75-99 | Added on Sunday, 17 November 13 19:52:56
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Ideas for Custom Channels
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 70-71 | Added on Sunday, 17 November 13 19:52:35
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The 8 default groupings may be exactly what you need, but it?s more likely your company has different needs. A few reasons to make adjustments: You have custom campaign parameters in place that doesn?t match all the system-defined channels. You have affiliates, or owned websites that might be better separated out of ?referral? traffic. You have a large amount of visits in ?Other Advertising? that could be broken out. You want to provide more granularity in your channel reporting. You want to separate channels from a specific medium in additional ways such as source or campaign.
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 65-70 | Added on Sunday, 17 November 13 19:52:00
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IMPORTANT: Your new rules will not be available right away ? it could take up to 24 hours for changes to be reflected in your reports: This applies to newly created channels and edits on existing channels. Changes and additions are not retroactive, and any data reported on will be reflected starting on the day the channel goes live. This functionality is similar to how implementation of profile filters works.
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 51-55 | Added on Sunday, 17 November 13 17:54:22
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Another caveat to these reports is that they?re not necessarily accurate, even using Google?s own definitions: The example above shows Google?s Paid Search Default Channel Grouping, with LinkedIn as the source. Despite Google?s regex for Paid Search, ?referral? is shown when the Secondary dimension of Medium is  applied. In this next example, the Referral Traffic report showed 112,953 visits. For that same time period, the Acquisition Overview report displayed 110,715 visits:
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 31-35 | Added on Sunday, 17 November 13 17:53:27
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There are three solutions to address these inconsistencies, if you attempt to compare data from the All Traffic report to the Acquisition Overview reports: Work within Google?s definitions; Completely rewrite & customize Channel Groupings, with all rules reflecting the project and goals, or; Use the system defined rules with modifications.
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 27-30 | Added on Sunday, 17 November 13 17:53:08
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As noted earlier, Google predefines the data in the out-of-the-box report, so you?ll need to understand these definitions prior to acting on this data. These definitions and the related regex are listed here and below:
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 21-24 | Added on Sunday, 17 November 13 17:50:57
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IMPORTANT: Data in the Acquisition Overview reports is currently only available since July 2013. Historical data still needs to be accessed through the All Traffic report. If you customize the Channel Groupings, they will only be reflected from the day the channel is changed forward; they are not retroactive.
New Google Analytics Channel Groupings - seerinteractive.com - Your Highlight Location 17-19 | Added on Sunday, 17 November 13 17:50:27
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