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LukeW | Evolving E-commerce Checkout

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At $79 dollars, Amazon?s Kindle is already looking like a disposable digital shopping cart for books. Close behind at $199, the Kindle Fire tablet was poised to do the same for music, movies, games, and more. But recent estimates show it may not be living up to expectations.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 189-192 | Added on Tuesday, 30 July 13 04:35:54
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Though Amazon hasn?t revealed how many books the average Kindle user buys (estimates range between 11 and 27), their aggressive pricing of Kindle devices suggests that their profits actually lie in subsequent purchases of books not in the device itself.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 185-188 | Added on Tuesday, 30 July 13 04:35:36
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Without friction, conversion goes up. When it?s so easy to buy and immediately enjoy content, people do it more often. As proof, Amazon customers are now purchasing more digital Kindle books than print books ?due in no small part to Kindle device integration.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 183-185 | Added on Tuesday, 30 July 13 04:35:24
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Find a digital book, song, movie or TV show in an integrated storefront or promotion, tap to buy, then enjoy it seconds later. This integration removes practically all the friction in e-commerce: no shipping required, 1-Click purchasing, and instant delivery.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 181-182 | Added on Tuesday, 30 July 13 04:35:15
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Shopping Devices
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 177-177 | Added on Tuesday, 30 July 13 04:33:32
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Available in the Apple Store app, Personal Pickup is a feature that allows customers to buy products on their mobile device and pick them up in an Apple retail store later. Thanks to location detection technology, Apple retail employees are notified when a customer arrives to pick up their purchase. The Apple employee can see the location of the customer in the store and promptly hand them their purchase. Checkout complete. EasyPay, also in the Apple Store app, allows customers to scan the barcodes of ?select accessories? within an Apple retail store and pay for them within the app using 1-Click or their saved accounts. The app uses a customer?s current location to apply the proper amount of sales tax to their total bill. Self-checkout complete.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 169-177 | Added on Tuesday, 30 July 13 04:33:20
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Digital Shopping in Physical Stores
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 167-167 | Added on Tuesday, 30 July 13 04:32:49
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Once a customer has scanned all the products they?d like to buy, they can check out on their mobile device and their order is delivered to their home usually the same evening. This early example of digital interactions with physical representations of products have turned out to be quite successful for Tesco.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 164-166 | Added on Tuesday, 30 July 13 04:32:43
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Consider the Korean grocery company, Tesco. Tesco created a series of virtual storefronts in high-traffic locations like subways by putting up large poster-sized images of the aisles you?d normally see in a grocery store. Each product shown in the posters has an associated QR code that can be scanned using a mobile device?s camera.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 160-163 | Added on Tuesday, 30 July 13 04:32:33
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Digital Stores in Physical Locations
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 159-159 | Added on Tuesday, 30 July 13 04:31:41
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Amazon?s Flow is perhaps the most impressive example of reducing the gap between products in the physical world and digital shopping. Through a continuous image recognition system, Flow allows you to point a mobile device at barcodes or products. Once identified, it only takes a single tap to order the product from Amazon using 1-Click checkout. When coupled with Amazon Prime, the product is shipped free and arrives within two days. If that?s not the bleeding edge of digital shopping I don?t know what is.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 154-158 | Added on Tuesday, 30 July 13 04:30:37
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Image recognition apps like Google Search can identify books, movies, music, wine labels, and more. Just take a picture of the product you want to buy and checkout right on your mobile device or use its location detection capability to find the closest physical store selling what you want -no shipping costs necessary.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 151-154 | Added on Tuesday, 30 July 13 04:30:16
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Mobile devices are turning the physical world into a digital shopping cart. Just point a mobile device?s camera at a product barcode to scan, identify, and buy it. Barcode scanning app, RedLaser has seen scans go up 50% over the past year as an increasing number of customers compare prices and make purchases using their mobile device?s camera in stores and homes.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 147-150 | Added on Tuesday, 30 July 13 04:28:58
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Mobile Input
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 147-147 | Added on Tuesday, 30 July 13 04:19:21
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people will follow instructions when they come from perceived authority figures like VeriSign and Truste. Trust can also be increased with prominent phone numbers, pictures of previous customers, their testimonials, ratings, and professional design. Trust isn?t the only psychological motivator that can increase people?s desire to checkout. The Living Social checkout experience highlights the amount of people that have already purchased an item and the time left to buy it. Seeing the number of purchases already made increases motivation because people tend to follow the lead of others (social proof). Time left infers value in something that has limited availability (scarcity). For a full list of psychological motivators that could be used to increase conversion, look into Stephen Anderson?s Mental Notes cards.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 140-147 | Added on Tuesday, 30 July 13 04:19:14
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When we want something bad enough, even complex forms and shipping costs won?t keep us away. That?s the idea behind increasing desire in e-commerce: encouraging people to complete checkout by making it exceptionally clear why they should. Lots can be done before a customer ever makes it to a checkout form -but once there, similar principles apply.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 133-135 | Added on Tuesday, 30 July 13 04:18:19
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Psychological Motivators
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 133-133 | Added on Tuesday, 30 July 13 04:17:57
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With estimated increases like this, Amazon Prime maybe the most successful solution to the problem of e-commerce shipping costs yet. It may even be the most successful conversion increasing product Amazon has launched to date -1-Click included.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 129-130 | Added on Tuesday, 30 July 13 04:17:32
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Shipping costs impact the decision to buy online so much that some retailers have developed loyalty programs based primarily around the promise of free shipping. The largest of these is Amazon?s Prime program which is estimated to include about five million members.
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 119-121 | Added on Tuesday, 30 July 13 04:16:53
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Shipping Programs
LukeW | Evolving E-commerce Checkout - lukew.com - Your Highlight Location 119-119 | Added on Tuesday, 30 July 13 04:16:26
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