Welcome

plug a site search query into Google. See example below: site:example.com/ "page not found" If the query returns results, you know your site is returning status 200 codes for 404 pages

fixed. You can also use it to check your sitemap for errors. To do so, simply upload the XML sitemap into Screaming Frog and crawl it. Craig Bradford of Distliled work a fantastic blog post on how to use Screaming Frog to accomplish these tasks and more.

Using Screaming Frog If you do have a Screaming Frog account, you can also use it to verify Google Webmaster Tools errors, especially because Google Webmaster Tools do not

Checking for error messages Checking number of pages submitted versus indexed Checking for malware (and address these immediately!) Checking for crawl errors (like 4xx and 5xx issues)

publishing site might need to update every few hours, an e-commerce site every week, and a relatively static site every month. Sitemaps should be checked at least on a monthly basis in Webmaster Tools to ensure there are no issues with the Sitemap. These include:

We have a 1% allowance for dirt in a sitemap." His definition of dirt includes 404 or 500 status code errors and redirects.

highest bounce rate.

Google released a new and incredibly useful featured called Weighted

how the online community operates (posting frequency, content type, tone, etc.) and get acclimated.

Content marketing is about drawing attention to the content on your website; social media marketing is about encouraging engagement on the various social media forums out there in cyberspace.

Highlight: 1. Frequency: Users / groups that interact frequently are more important to those with infrequent interactions. 2. Recency: The change in interactions over time. Recent interactions should carry more weight than interactions in the past. 3. Direction: Interactions a user initiates are more significant than those a user does not initiate.

We did categorized keyword research. If there were any particular insights you?ve found during

successful piece of linkbait (in my view) should target your main client base as well as one other community and

Prioritise the actions (aim for quick results and maximum improvement)

Kampyle to gather feedback directly on your site. Or just

Crazy Egg ? Look for clicks on inactive elements, as they can be a great source of quick wins. ClickTale is several tools wrapped into one. It?ll give you heatmaps showing how far down your pages visitors are scrolling (perfect for your long spammy weightloss page). It can even record videos of your visitors? sessions (which will help you get in the habit of looking at your site through someone else?s eyes). And finally, it has brilliant form analytics ? you?ll see exactly which questions in your form are causing visitors to abandon the page. ClickTale gives you access to a huge

From the data you can see that with CAPTCHA on, there was an 88% reduction in SPAM but there were 159 failed conversions. Those failed conversions could be SPAM, but they could also

have specific goals for any campaign you put live. These will be defined in your objectives: X Number of Visits Improved Keyword Rank (To First Page) Attracted X Number of Links X Number of Visits into Product Page Increase X Number of Facebook Fans Increase X Number of Twitter Followers

Mediums What mediums are going to be used to promote your content? For our example we are going to use: Google (organic):

Twitter Highlight: If Links are your core goal; you need to target the personas who actually have the power to link to you.