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plug a site search query into Google. See example below: site:example.com/ "page not found" If the query returns results, you know your site is returning status 200 codes for 404 pages
KindleSEO2 - summa - Your Highlight Location 285-286 | Added on Tuesday, 16 October 12 17:58:12
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fixed. You can also use it to check your sitemap for errors. To do so, simply upload the XML sitemap into Screaming Frog and crawl it. Craig Bradford of Distliled work a fantastic blog post on how to use Screaming Frog to accomplish these tasks and more.
KindleSEO2 - summa - Your Highlight Location 280-282 | Added on Tuesday, 16 October 12 17:57:52
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Using Screaming Frog If you do have a Screaming Frog account, you can also use it to verify Google Webmaster Tools errors, especially because Google Webmaster Tools do not
KindleSEO2 - summa - Your Highlight Location 278-279 | Added on Tuesday, 16 October 12 17:57:44
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Checking for error messages Checking number of pages submitted versus indexed Checking for malware (and address these immediately!) Checking for crawl errors (like 4xx and 5xx issues)
KindleSEO2 - summa - Your Highlight Location 277-278 | Added on Tuesday, 16 October 12 17:57:36
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publishing site might need to update every few hours, an e-commerce site every week, and a relatively static site every month. Sitemaps should be checked at least on a monthly basis in Webmaster Tools to ensure there are no issues with the Sitemap. These include:
KindleSEO2 - summa - Your Highlight Location 275-277 | Added on Tuesday, 16 October 12 17:57:26
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We have a 1% allowance for dirt in a sitemap." His definition of dirt includes 404 or 500 status code errors and redirects.
KindleSEO2 - summa - Your Highlight Location 273-274 | Added on Tuesday, 16 October 12 17:57:00
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highest bounce rate.
KindleSEO2 - summa - Your Highlight Location 263-263 | Added on Tuesday, 16 October 12 17:56:10
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Google released a new and incredibly useful featured called Weighted
KindleSEO2 - summa - Your Highlight Location 262-262 | Added on Tuesday, 16 October 12 17:56:04
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how the online community operates (posting frequency, content type, tone, etc.) and get acclimated.
KindleSEO2 - summa - Your Highlight Location 248-249 | Added on Tuesday, 16 October 12 17:54:49
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Content marketing is about drawing attention to the content on your website; social media marketing is about encouraging engagement on the various social media forums out there in cyberspace.
KindleSEO2 - summa - Your Highlight Location 230-232 | Added on Tuesday, 16 October 12 17:53:00
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Highlight: 1. Frequency: Users / groups that interact frequently are more important to those with infrequent interactions. 2. Recency: The change in interactions over time. Recent interactions should carry more weight than interactions in the past. 3. Direction: Interactions a user initiates are more significant than those a user does not initiate.
KindleSEO2 - summa - Your Highlight Location 212-214 | Added on Tuesday, 16 October 12 17:51:57
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We did categorized keyword research. If there were any particular insights you?ve found during
KindleSEO2 - summa - Your Highlight Location 132-133 | Added on Tuesday, 16 October 12 17:13:22
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successful piece of linkbait (in my view) should target your main client base as well as one other community and
KindleSEO2 - summa - Your Highlight Location 113-114 | Added on Tuesday, 16 October 12 17:12:25
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Prioritise the actions (aim for quick results and maximum improvement)
KindleSEO2 - summa - Your Highlight Location 96-97 | Added on Tuesday, 16 October 12 17:11:18
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Kampyle to gather feedback directly on your site. Or just
KindleSEO2 - summa - Your Highlight Location 87-87 | Added on Tuesday, 16 October 12 17:10:35
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Crazy Egg ? Look for clicks on inactive elements, as they can be a great source of quick wins. ClickTale is several tools wrapped into one. It?ll give you heatmaps showing how far down your pages visitors are scrolling (perfect for your long spammy weightloss page). It can even record videos of your visitors? sessions (which will help you get in the habit of looking at your site through someone else?s eyes). And finally, it has brilliant form analytics ? you?ll see exactly which questions in your form are causing visitors to abandon the page. ClickTale gives you access to a huge
KindleSEO2 - summa - Your Highlight Location 78-82 | Added on Tuesday, 16 October 12 17:10:19
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From the data you can see that with CAPTCHA on, there was an 88% reduction in SPAM but there were 159 failed conversions. Those failed conversions could be SPAM, but they could also
KindleSEO2 - summa - Your Highlight Location 69-70 | Added on Tuesday, 16 October 12 17:09:52
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have specific goals for any campaign you put live. These will be defined in your objectives: X Number of Visits Improved Keyword Rank (To First Page) Attracted X Number of Links X Number of Visits into Product Page Increase X Number of Facebook Fans Increase X Number of Twitter Followers
KindleSEO2 - summa - Your Highlight Location 44-46 | Added on Tuesday, 16 October 12 17:08:49
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Mediums What mediums are going to be used to promote your content? For our example we are going to use: Google (organic):
KindleSEO2 - summa - Your Highlight Location 38-39 | Added on Tuesday, 16 October 12 17:08:13
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Twitter Highlight: If Links are your core goal; you need to target the personas who actually have the power to link to you.
KindleSEO2 - summa - Your Highlight Location 23-24 | Added on Tuesday, 16 October 12 17:07:01
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