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You can offer points whenever someone look at your video, and then offer prizes, giveaways or even money in exchange of your ?points?.

eBay Pulse,

people will visit your site even without a link. That

being compelling.

Google Groups will give you an idea of what topics actually inspire discussion. Yahoo! Groups is another great social activity research

But do it on your blog because a growing number of companies are watching what people say about them on their blogs.

Finally, use your Web 2.0 expertise to say nice, positive things or just neutral informative things about other companies.

seeds should be included in press releases, blog posts, forum signatures, interviews with the media (or anyone else). Stack query seeds upon older query seeds. Reuse important words over and over again. Lay out a 2-year campaign where you gradually indoctrinate the world in associating your Web site with variations on an expression. And

Do it with a banner ad. No one has to clck on the banner. They can read it. You want them to read it. PPC ads can be used to seed queries,

This is called query seeding, where you instruct the surfing public in how to search for content that you created.

Campaign Monitor - The appeal is to email "designers" who need software that can deliver their elegant work. I like their blog, where they actually

not to predict the future. The point is to find brandable expressions that have not yet been exploited and then

cannot force people to use your semantic anchors, but you can tell them repeatedly which semantic anchors you want them to search for. If you

Common sources of semantic anchors include: news stories, advertisements, and electronic messages (email, forums, news groups, blogs). Other sources include newsletter articles, Web site articles, books, magazines, and other information media.

bold text, italicized text, and incoming link anchor text

connection between my name and "foxy hound" is induced by the proximity of the words in your anchor text. Technically,

staff profiles (aka staff biographies or staff bios). You can put just the key personnel on the About Us page,

link warehouse where you feature new products, press releases, business calendar of events, etc. You

provide link portfolios to the forums and blogs they visit on a regular basis. They

advantage to making your root page your link warehouse is that you can leverage all the inbound linkage you have pointing to your various content.