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You can check out the full case study here.
Kindle4RSS - Sep 27 - Kindle4rss - Your Highlight Location 32-33 | Added on Saturday, 28 September 13 01:47:48
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How Certain Affinity used Google?s Mobile App Analytics to improve game design Google Analytics Blog | Adam Singer (noreply@blogger.com) | Sep 26
Kindle4RSS - Sep 27 - Kindle4rss - Your Highlight Location 5-6 | Added on Saturday, 28 September 13 01:46:56
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Certain Affinity leveraged session durations to understand the existing top-level behavior. In analyzing the data,they found that the typical session was over 25% longer in length than was ideal. They tracked events such as turn submission, undo, and return to main menu to identify any behavior that was artificially extending the average duration of play. Certain Affinity then specifically targeted optimization to the areas requiring the most work.
Kindle4RSS - Sep 27 - Kindle4rss - Your Highlight Location 24-27 | Added on Saturday, 28 September 13 01:46:28
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Google Analytics provides an intuitive way to understand engagement across multiple screens and events. By leveraging engagement flow and average screen time analytics, Certain Affinity understood when specific areas within the UI were either too complex or buried to drive the desired behavior. They identified that the storefront was overly complex and required significant streamlining to become easily accessible. Additionally,they found that a number of options within the menus were too complex and lead to users looping within the UI prior to engaging in an actual game. They also were able to reduce screens per session from 15.5 to 8, resulting in a cleaner UI as well as less back and forth in the game.
Kindle4RSS - Sep 27 - Kindle4rss - Your Highlight Location 16-21 | Added on Saturday, 28 September 13 01:44:48
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