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My Quotes in Kindle4RSS - Oct 20

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Kindle4RSS - Oct 20

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Q3: Which retailers are doing content marketing well and what can we learn from them? @Koozai_Cat thinks Wholefoods Market do content well, they create a lifestyle around their products rather than pushing the sale. @projectocto suggested ASOS has a great UGC strategy ? creates content and engages the users automatically. @aattias gave the example of @velocitytweets, ?Their B2B marketing manifesto for example is a work of art bit.ly/1ak9Y6j?. @pferron suggested a retailer who does T&C?s and FAQ explaining the proposition really well is Woot woot.com/faq. And @aattias left us a parting gift with links to content marketing resource: the Ultimate List of CM tools: bit.ly/17oIf2H.
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 213-219 | Added on Wednesday, 1 May 13 06:53:36
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@danbarker tweeted a couple of London meet-ups for content marketing in case you?re interested: london content strategy & the content strategy association are 2x semi-regular ones and @charliesaidthat recommended Content Strategy Applied: contentstrategyapplied.eu in November.
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 194-196 | Added on Wednesday, 1 May 13 06:51:55
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Amazon search suggestions is a nice one, and best seller rank/reviews there for judging which products/cats have potential.
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 152-153 | Added on Wednesday, 1 May 13 06:16:09
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RankPanel bit.ly/15P8Lk7.
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 151-151 | Added on Wednesday, 1 May 13 06:15:53
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AWR Cloud for Rankings,
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 149-149 | Added on Wednesday, 1 May 13 06:15:42
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He also gave a handy list of SEO tips based on his experience: 1. Link to prods/cats with high search volumes from homepage. 2. Make sure prod pages are canonicalized. 3. Put content onto your main site, don?t silo it all on a blog. 4. Form content around product categories, not just scattergun. 5. Put in work now for seasons way in the future. 6. Make sure your brand SERP is great ? & clean up any bad reviews. 7. Use other channels if you can too. eg: Use email to boost social chatter to boost pages that you?re using to boost rankings.
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 140-144 | Added on Wednesday, 1 May 13 06:13:48
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@danbarker summarised the key points into some pithy soundbites to take away and throw carelessly into presentations: 1. Get going properly with Google+ 2. Implement Schema. 3. No quick wins ? audit, plan, execute. 4. Educate, set targets, monitor. 5. Concentrate on product data/copy. 6. ?Content?. 7. Mine for opportunities in GWT/BWT. 8. ?Black hat?. 9. But ?Don?t go black hat?.
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 137-140 | Added on Wednesday, 1 May 13 05:43:42
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Any lurkers with any notes on what they saw retailers do last Christmas? @geake: @danbarker Just bigger service statements e.g. ?Signed delivery within 48 hours.? etc to remove doubts. MontseCano: @geake @danbarker That?d increase trust. @Magique83: @geake I think I?d prefer to see actual dates for delivery around Xmas as I?d assume that generic 48 hrs may not be 100% accurate. @geake: @Magique83 Yep, 100% agree.
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 59-62 | Added on Wednesday, 1 May 13 05:38:23
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@mcmillanstu: @JamesGurd lol, yes? the shift to store -fulfillment was dramatic, even before the cut-off date, people looking for certainty.
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 55-56 | Added on Wednesday, 1 May 13 05:37:59
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The Ghost of Ecommerce Christmas Past #ecomchat » #ecomchat Weekly Roundup | jamesgurd | Sep 13
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 32-33 | Added on Wednesday, 1 May 13 05:36:50
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@haydens30: @danbarker A1: For one key client, we actually stripped large images off the site in preparation for peak Christmas trading. @danbarker: @haydens30 that?s a great, simple idea. I know one removed the number on their basket from homepage for that reason.
Kindle4RSS - Oct 20 - Kindle4rss - Your Highlight Location 39-41 | Added on Wednesday, 1 May 13 05:36:32
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