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By building persuasion profiles you can identify persuadables, but you do that on a level of persuasive DNA. In
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Using persuasion profiling to identify persuadables
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scarcity. The research by Kaptein has shown that people react consistently different to different persuasive messages.  
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Combining behavioral science and data science Dr. Maurits Kaptein came up with persuasion profiling. This new technique opens up new ways to identify persuadables and take advantage.
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Predictive analytics techniques like Uplift Modelling zone in on so-called persuadables. With their black box model,s data scientists can divide your customer base into people that are likely to react to a marketing message and people that are not. Targeting is more effective to persuadables.
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Why marketers should focus on persuadables Latest Web Analytics content from Econsultancy | Arjan Haring | Jun 19
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Stats from IMRG and Experian Hitwise show that Amazon is the most popular mobile retail site in the UK. 
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This year?s top 10 agencies were: SapientNitro LBi AKQA Engine BAE Systems Detica Salmon Deloitte Digital iProspect RAPP Wunderman Network UK
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The research also found that creative activities drive the largest share of average agency fee income; it accounted for 17% of fees (or almost £203m). This was followed by technical development (14% / £168m), and marketing (12% / £148m).
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The Top 100 Digital Agencies Report, sponsored by Sitecore, found that total fee income reported by the top 100 agencies this year is £1.18bn, up 23% from the £962m that these agencies earned last year.
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