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CMOs need to wrest control of their company?s data. When properly analyzed, data tells you what your users want, how they?re behaving, and the best ways to reach them ? essential factors to effective marketing.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 1022-1024 | Added on Saturday, 16 February 13 23:31:31
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if a prospect arrives at a creative agency?s site from an article about creating viral videos, the agency might display information on the homepage about its award-winning content studio. If someone arrives via a tweet about ?responsive design,? the agency could tailor the website content accordingly.
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This TechCrunch article on ?Native ads in 2013? has a good round up, with examples.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 931-932 | Added on Saturday, 16 February 13 23:20:10
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YouTube is doing some innovative things with ads, the Facebook Exchange (FBX) is proving interesting, but the buzzword in digital advertising at the moment has to be ?native advertising?, coined I believe by Fred Wilson in this talk.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 926-930 | Added on Saturday, 16 February 13 23:20:00
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as I point out in more depth in my article on ?The 4Ps of Personalisation?, personalisation is very much back on the digital agenda. 
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 856-858 | Added on Saturday, 16 February 13 23:11:59
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As Fred Wilson says in a recent article, I think we?re seeing consumer behaviour ?settle? much more, though it varies globally. It is now much harder than it was to become a global force quickly.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 823-825 | Added on Saturday, 16 February 13 23:08:11
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the most in demand I?m afraid to say that whilst digital marketers and ecommerce professionals are still very much in demand, particularly in certain niches, those even more in demand typically have ?product?, ?data?, ?engineering/developer/technical? or ?architect? in their job titles.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 787-789 | Added on Saturday, 16 February 13 22:12:08
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The size of digital teams has grown a lot Forrester did a report called ?Right-Size Your Interactive Marketing Organization? where they found that: At the end of 2009, 60% of marketers surveyed had fewer than 10 people dedicated to digital.   By 2012 only 17% had teams this small. 45% boasted more than 25 dedicated digital marketers.  20% had 100 or more digital staff.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 777-780 | Added on Saturday, 16 February 13 22:11:30
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*Source for statistics in this post: http://www.thinkwithgoogle.com/insights/facts/marketing-objective/
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 660-661 | Added on Saturday, 16 February 13 22:00:22
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have written several posts about Evernote. Here is a handy reference: How to Organize Evernote for Maximum Efficiency How to Use Evernote If You Are a Speaker or Writer How to Use Evernote with a Traditional Paper Notebook How to Use Evernote with an iPad to Take Meeting Notes How to Email Your Documents Directly to Evernote How to Scan Documents Directly into Evernote How to Get Your Stuff into Evernote Is Your Data Safe in Evernote? How to Use Evernote as a Blogger How to Find Your Stuff in Evernote 7 Evernote Resources You May Not Know About How to Get Your Kindle Highlights into Evernote
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 585-597 | Added on Saturday, 16 February 13 21:29:53
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For example, global brands such as Lexus, Electrolux, Rockwool, Samsung, Phillips and Yamaha are working with Quiet Mark, the non-profit trading arm of the Noise Abatement Society, to develop and verify products that are genuinely quieter.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 537-539 | Added on Tuesday, 15 January 13 04:08:29
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For example, when people think about buying a product, possibly the last thing on their mind is how much noise it makes. But we have a wealth of studies that show how noise has a serious mental and physical impact on our daily lives. The World Health Organisation recently published a report on this subject that confirmed excessive noise ?can disturb sleep, cause cardiovascular and psychophysiological effects, reduce performance and provoke annoyance responses and changes in social behaviour?.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 522-526 | Added on Tuesday, 15 January 13 04:06:35
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our display budget has gone from being tactically or campaign-driven to a much more rounded, always-on model as we?re more aware of its value. As a result, sales in 2012 increased by 15% and the cost per sale decreased by 20%.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 515-517 | Added on Sunday, 13 January 13 14:26:07
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But tag management also gives you other useful data on top of that, such as which publishers or networks were having which causal relationships through the funnel.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 511-512 | Added on Sunday, 13 January 13 14:25:03
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But while most tag management systems deliver that efficiency, the additional benefit we found from Tagman is that it opens up our other channel technology so we can get them talking to each other and pull all that data into one place so we?re not looking at channels in silos any longer.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 500-502 | Added on Sunday, 13 January 13 14:18:00
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As a result of the work that we?ve done now, I think that it?s probably quite dangerous to look at your marketing on a last-click model as you?d be making entirely different decisions altogether and not really investing in areas that contribute to conversions.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 486-488 | Added on Sunday, 13 January 13 14:06:11
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Will tablets outgrow PCs as some predict? We don?t know ? maybe this is just one more bad prediction. But all the data points to tablets cannibalising PC sales.
Kindle4RSS - Jan 12 02:02 - Kindle4rss - Your Highlight Location 164-166 | Added on Sunday, 13 January 13 14:01:01
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thefancy.com ? and
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