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However, the mobile analytics landscape is about to change for good with the launch of a new product by ClickTale who specialist in customer experience analytics. In the past, leveraging ClickTale?s web based technology offering for different Clients generated some amazing insights into user behaviour and their new mobile proposition promises to follow suit allowing businesses to view their mobile customers? true-to-life browsing experience at all levels of detail, from aggregated views to playable videos of individual sessions. An invite to the beta can be requested at clicktale.com/mobile.
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 800-805 | Added on Sunday, 31 March 13 21:25:18
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Mobile Analytics - Evolution or Revolution? | Alex Brown - Analytics
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 794-794 | Added on Sunday, 31 March 13 21:24:39
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We perform the majority of single page audits with Charles and undertake large automated Site-wide audits using ObservePoint.  For cookie specific audits and competitor technology information we recommend Pikslme.
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 747-750 | Added on Sunday, 31 March 13 21:21:13
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The human skills needed to bring true value to an enterprise from web analytics are scarce, but they are more important than the technology involved.? Frank Buytendijk & Astrid Van Dorst, Gartner Group, April 2001
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Here?s what often happens if instead of stopping your split test after 3-4 weeks you could let it run for an entire year. There is a phenomenon that I?ve often, but not always seen with very long running split tests; after a while (this might be 3 weeks or 3 months) the performance of the winning version and the control (original) version start to converge.
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 669-671 | Added on Sunday, 31 March 13 21:09:46
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All things being equal, by using the winning version of the checkout page and not your old checkout page, there is a good chance you won?t be making an extra $480k in the next 12 months.
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Will the lift I see during my split test continue over time??
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 658-658 | Added on Sunday, 31 March 13 21:09:15
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Bayesian Experiment Design Berry, Donald A. ?Bayesian Statistics and the Efficiency and Ethics of Clinical Trials,? Statistical Science, Vol. 19, No. 1 (Feb., 2004), pp. 175-187
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 652-653 | Added on Saturday, 30 March 13 20:26:49
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John A. List, Sally Sadoff, and Mathis Wagner. ?So you want to run an experiment, now what? Some Simple Rules of Thumb for Optimal Experimental Design.? NBER Working Paper No. 15701
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 647-648 | Added on Saturday, 30 March 13 20:26:42
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If you really want to do this stuff right: Fixing a sample size in advance can be frustrating. What if your change is a runaway hit, shouldn?t you deploy it immediately? This problem has haunted the medical world for a long time, since medical researchers often want to stop clinical trials as soon as a new treatment looks effective, but they also need to make valid statistical inferences on their data. Here are a couple of approaches used in medical experiment design that someone really ought to adapt to the web: Sequential experiment design: Sequential experiment design lets you set up checkpoints in advance where you will decide whether or not to continue the experiment, and it gives you the correct significance levels. Bayesian experiment design: With Bayesian experiment design you can stop your experiment at any time and make perfectly valid inferences. Given the real-time nature of web experiments, Bayesian design seems like the way forward.
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If you write A/B testing software: Don?t report significance levels until an experiment is over, and stop using significance levels to decide whether an experiment should stop or continue. Instead of reporting significance of ongoing experiments, report how large of an effect can be detected given the current sample size.
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 630-632 | Added on Saturday, 30 March 13 20:24:42
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If you run experiments: the best way to avoid repeated significance testing errors is to not test significance repeatedly. Decide on a sample size in advance and wait until the experiment is over before you start believing the ?chance of beating original? figures that the A/B testing software gives you.
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 622-624 | Added on Saturday, 30 March 13 20:23:22
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Getting Started with Dynamic Remarketing
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02/20 [YouTube] How to Build your Business with YouTube Video Ads
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 567-568 | Added on Saturday, 30 March 13 20:16:41
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Make Purchases Social One thing retailers often overlook is giving the customer the power of sharing after they place an order. A good tactic to apply is to place a Facebook ?like? button and a Twitter ?follow? button on your thank you page. Since the customer just bought from you, chances are high that he will ?like? or ?follow? your brand. Then, when you appear in their newsfeed, there is another selling opportunity. Another option would be to give customers the opportunity to update their Twitter or Facebook status with a prewritten message after they place their order (e.g.: ?I just bought this cool new device at ABC Store which gives me the power to levitate! Check it out: yourstore.com/levitate.?).
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After a customer presses the ?place order? button, what happens next? Make sure you tell them. First, thank them for their order and confirm that their order has been received to avoid potential confusion and eliminate uncertainties. If you send emails when orders are shipped, let them know.
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do not show related or similar products on your checkout or payment page. Show them only on the cart page. The reason for this is that you want the customer to be as focused as possible on the checkout process, without any distractions, so they can finalize the order as fast as possible.
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 537-539 | Added on Saturday, 30 March 13 20:13:45
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Similar products should be cheaper than what the customer has in his cart.
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 535-535 | Added on Saturday, 30 March 13 20:12:36
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Offer Related And Similar Products It?s a smart move to up-sell and cross-sell. It gives you the chance to increase a customer?s order size. If a customer buys a flashlight, why not sell him batteries? Apple does this with the iPhone by offering cases, adaptors, and chargers right before checkout. The best way to do this is to have a sidebar or an area that displays the names, pictures, and the ?add to cart? button of each related product on your cart page.
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 531-534 | Added on Saturday, 30 March 13 20:12:22
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One thing you must know is that you probably won?t receive any testimonials. You must get them. Send your top customers an email ?asking for help.? It?s definitely worth the effort because 57% of online shoppers look for reviews/testimonials prior to buying.
Kindle4RSS - Feb 17 14:24 - Kindle4rss - Your Highlight Location 527-529 | Added on Saturday, 30 March 13 20:11:26
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