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Integrating javascript tags with Google Tag Manager

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We might equally want to record these data points on catalogue pages, where multiple products are listed. In this case, we could pass the three data points (productSku, productName and productPrice) in for each product as follows:
Integrating javascript tags with Google Tag Manager - github.com - Your Highlight Location 63-65 | Added on Friday, 19 April 13 16:13:16
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The list of objects, data points, and events on the user journeys, should be documented.
Integrating javascript tags with Google Tag Manager - github.com - Your Highlight Location 49-50 | Added on Friday, 19 April 13 16:09:40
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In general, each of the objects identified above should be pushed to the dataLayer, with each of the associated data points. It may not be necessary to push all the associated data points for each object, because it may be possible to infer some from another. (For example, if we know the id of a video, we might be able to lookup the author from the CMS at a later stage.) But we want to pass enough data points in with each object to support any analysis, that we might want to perform, down the line, on that object.
Integrating javascript tags with Google Tag Manager - github.com - Your Highlight Location 45-49 | Added on Friday, 19 April 13 16:09:09
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Now consider what actions / events happen on a user journey. Each will typically involve the user interacting with one or more objects e.g. a video on the site. If the user likes a video, comments on a video or uploads a video, it will involve creating a new object.
Integrating javascript tags with Google Tag Manager - github.com - Your Highlight Location 43-45 | Added on Friday, 19 April 13 16:08:56
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For each different object, think about what the key data points are that are interesting. For example, a video on Youtube will have an id, a name, an author / producer etc.
Integrating javascript tags with Google Tag Manager - github.com - Your Highlight Location 42-43 | Added on Friday, 19 April 13 16:08:45
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We recommend erring on the side of comprehensiveness: the cost of passing data into the dataLayer is small and SnowPlow is built to house as much data as you can throw at it. As a process, we recommend:
Integrating javascript tags with Google Tag Manager - github.com - Your Highlight Location 37-39 | Added on Friday, 19 April 13 16:08:21
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An account is a grouping of containers for administrative purposes. In general, one account is all you would need. If you work with different teams to manage different containers, then it makes sense to group the containers used by each team into a single account, with each team member being granted access to the account.
Integrating javascript tags with Google Tag Manager - github.com - Your Highlight Location 23-25 | Added on Friday, 19 April 13 16:04:20
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Source: https://github.com/snowplow/snowplow/wiki/Integrating-javascript-tags-with-Google-Tag-Manager
Integrating javascript tags with Google Tag Manager - github.com - Your Highlight Location 331-332 | Added on Saturday, 20 April 13 00:18:39
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