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My Quotes in Instapaper: Wednesday, Mar. 27

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Instapaper: Wednesday, Mar. 27

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Mar 2013Our pick this week is Flybe?s sale. A million seats are available for £49 or less, including taxes and charges, for travel from Wed 1 May 2013 to Sun 23 Feb 2014. We found Belfast to Jersey flights for £41.20. To find flights quickly, use the FlightChecker on a £50 one-way max search. Extra charges warning: Avoid payment and check-in charges - see Budget Airline Fee Fighting. Related: Cheap Flights, Cheap Hotels, Spending Abroad, Cheap Currency, Travel Insurance
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 1112-1130 | Added on Saturday, 30 March 13 10:53:27
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http://www.quora.com/Dating-and-Relationships-1/Why-do-straight-men-want-to-have-a-girlfriend#ans2268988
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 580-581 | Added on Saturday, 30 March 13 10:31:33
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http://www.quora.com/Google/What-are-the-best-stories-about-people-randomly-meeting-Sergey-Brin-or-Larry-Page#ans2266016
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 574-574 | Added on Saturday, 30 March 13 10:31:03
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http://www.quora.com/Microsoft-Windows/Why-do-people-hate-Windows#ans2264370
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 567-568 | Added on Saturday, 30 March 13 10:30:30
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http://www.quora.com/The-Holocaust/What-are-the-most-convincing-bits-of-evidence-which-prove-beyond-a-shadow-of-doubt-that-the-Holocaust-occurred#ans2267035
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 561-562 | Added on Saturday, 30 March 13 10:29:55
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http://www.quora.com/Life/How-did-one-small-decision-change-your-entire-life#ans2247330
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 523-524 | Added on Saturday, 30 March 13 10:24:36
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http://www.quora.com/Life/What-are-the-top-10-things-that-we-should-be-informed-about-in-life#ans2267532
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 536-537 | Added on Saturday, 30 March 13 10:24:30
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Question: How did one small decision change your entire life?
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 518-518 | Added on Saturday, 30 March 13 10:23:29
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According to Forrester, customers who interact with a business across multiple digital touchpoints are often worth five or six times that of a single-channel customer.
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 420-422 | Added on Saturday, 30 March 13 10:18:13
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referrals.  Companies who have more of these customers grow faster than their competitors, can maintain premium pricing against commoditization, navigate business downturns better, and produce disproportionate value to shareholders than firms with lower levels of raving fans. Harley Manning of Forrester does a great job of laying out this case in his blog post When it Comes to Returns, Customer Service Leaders Spank Laggards.  Likewise, Bruce Temkin has rigorous research that shows how great customer experiences drive loyalty and business results across a variety of vertical industries:  ROI of Customer Experience Temkingroup 2012  And over here, Bain & Co calls customer experience ?the secret to profitable organic growth?.
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 409-417 | Added on Saturday, 30 March 13 10:17:38
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Relevance marketing All this means we can implement data-driven marketing campaigns that reflect the ideas that DunnHumby?s co-founders Edwina Dunn and Clive Humby first demonstrated with Tesco?s loyalty card program, perhaps the world?s first Big Data marketing program. They christened this approach ?Relevance Marketing?, ?the art of saying the right thing, to the right person, at the right time?. The good news is that it actually works too. We regularly see campaigns that convert 30%, 40% or even 60% of the people we target.
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 365-369 | Added on Saturday, 30 March 13 10:13:48
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We have started to get access to technology and work in ways that will finally start turning the data into dollars. I think the key changes are these: We have stopped doing ?Web Analytics? and started doing ?Customer Analytics???after all, it is the customers we care about. We have started organising the data into Customer Records, which deal with the real-time here-and-nowness of the internet, but also keep the history of the person in view??so we get the right context in our targeting. We have technology that can analyse and report on this data without needing triple-headed SQL expert??as Doug Kessler?s excellent blog post says ?A plea to all the data geeks: speak human?. The technology can automatically act on this data in real-time?..meaning your targeting becomes more timely, and thus more effective. The technology can do all this without full time supervision:  meaning your campaigns keep running each and every day, targeting each new person as they fall into the target segment (no more endless list building) and ?you have more time to generate value through your creative thinking rather than being some data-driven automaton.
Instapaper: Wednesday, Mar. 27 - Instapaper - Your Highlight Location 354-365 | Added on Saturday, 30 March 13 10:13:29
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