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My Quotes in Instapaper: Wednesday, Mar. 20

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Instapaper: Wednesday, Mar. 20

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See if you?re getting any referral traffic from news sites, industry-specific sites, large organizations, or well-known blogs. Spot check to make sure they?re not mentioning you in a negative way. Then get your content writer, communications person, and webmaster to include some ?as seen/mentioned on?? on your website and other marketing material.
Instapaper: Wednesday, Mar. 20 - Instapaper - Your Highlight Location 1125-1128 | Added on Saturday, 23 March 13 14:02:16
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To segment out referred traffic from web-based email services (Gmail, Hotmail, Yahoo! Mail, ?), filter for ?mail? in your list of referred traffic sources. Now apply a secondary dimension to this data to include landing page. What you?re looking at now is your Hall of Fame of Emailed Content.
Instapaper: Wednesday, Mar. 20 - Instapaper - Your Highlight Location 1121-1123 | Added on Saturday, 23 March 13 14:02:05
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Analyze the list of sites that are sending you referral traffic, and take note of any social media sites. Which ones are sending you a high volume of visits, or highly engaged visitors? Look for lower bounce rates, higher pages/visit, and longer average time on site. These social media sites are the ones you should focus in on,
Instapaper: Wednesday, Mar. 20 - Instapaper - Your Highlight Location 1115-1117 | Added on Saturday, 23 March 13 14:01:47
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Check out the websites that are sending you referred visitors, and see whether opportunities exist for leaving a comment, or even submitting a (non-paid) guest post on these sites.
Instapaper: Wednesday, Mar. 20 - Instapaper - Your Highlight Location 1111-1112 | Added on Saturday, 23 March 13 14:01:18
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Paid Display Advertising Are you seeing any good traffic from blogs, publishers, or other content creators/curators? Don?t worry if it?s only a small nugget of golden visitors. With display advertising, we?re turning this small nugget into the next gold rush! (Next step: retire like a pope.) See if these websites offer advertising space directly or whether they?re part of a larger ad network (Google Display Network, DoubleClick, OpenX, ?). The odds are that you can augment the naturally referred visits with display ads, control the messaging to their audience, and throttle more of their visitors to your site. Pay on a cost-per-click model and get a solid idea of how many visits you?ll get with your budget.
Instapaper: Wednesday, Mar. 20 - Instapaper - Your Highlight Location 1101-1107 | Added on Saturday, 23 March 13 14:01:05
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