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Instapaper: Wednesday, Jan. 9

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Dear AI Alert Subscribers: AITopics.org (http://AITopics.org)  has a new look and new features for delivering news and information about AI.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 1548-1549 | Added on Thursday, 10 January 13 02:59:32
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Free books - 1,000s for mobiles, Kindles, tablets & PCs. If you don?t have an e-reader, free Kindle, Kobo & other apps for mobiles, tablets & PCs give full access. These tend to be classics, new author, or old books in a series to promote new launches. See e-books. PS. Sci-fantasy lovers, Shadowmagic*, now free on Amazon, is great fun - Martin.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 1243-1247 | Added on Thursday, 10 January 13 02:57:52
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Free books - 1,000s for mobiles, Kindles, tablets & PCs. If you don?t have an e-reader, free Kindle, Kobo & other apps for mobiles, tablets & PCs give full access. These tend to be classics, new author, or old books in a series to promote new launches. See e-books. PS. Sci-fantasy lovers,
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 1243-1246 | Added on Thursday, 10 January 13 02:57:48
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We say, ?I want to stop messing around and go to sleep earlier? instead of testing different ways of falling asleep (like leaving our laptop in the other room, unplugging our TV, quietly covering our partner?s face with a pillow, etc). Hey, it?s a test.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 904-906 | Added on Thursday, 10 January 13 02:53:34
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we would rather continue doing something that doesn?t work rather than try something new that COULD work ? but also could fail.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 885-886 | Added on Thursday, 10 January 13 02:52:24
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The changes will mean that families with one parent earning more than £50,000 will lose part of their child benefit. The benefit is fully withdrawn where one parent earns above £60,000, even though two couples earning £45,000 a year with a joint income of £90,000 are unaffected.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 419-421 | Added on Thursday, 10 January 13 02:41:13
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The figures compiled for Cooper show that two-thirds of those affected overall by the 1% benefit and tax credit freeze are women. On average, 98% of those hit by Monday?s child benefit change are women ? including women on low pay, or at home with small children with partners earning more than £50,000 a year.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 406-408 | Added on Thursday, 10 January 13 02:40:13
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The ascendance of long-form blogging And finally? I predict a rise in popularity of very long blog posts. 
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 301-302 | Added on Thursday, 10 January 13 02:33:17
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Honourable mentions: email and SEO ?If I was down to my last dollar I would spend it on PR? is a famous Bill Gates quote. In digital marketing I would cut almost everything else before email or SEO despite them both being supposedly ?dead? according to many commentators. 
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 295-297 | Added on Thursday, 10 January 13 02:32:42
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Useful Econsultancy links: Best practices in data management: report Web analytics: stuck in a world of reporting 14. Conversion rate optimization (CRO); marketing automation; video; real-time bidding; agile. These are all things we?ve talked about a lot in 2012 and which are good things to do. So in 2013 we should get busy actually doing them, or doing them better. 
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 273-278 | Added on Thursday, 10 January 13 02:31:02
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there is only so much attribution modelling worth doing before you conclude a) most of this stuff is worth doing b) social media has a value c) so does email d) so does offline marketing etc.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 270-271 | Added on Thursday, 10 January 13 02:30:39
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Agile Browser-layer Content Delivery? (?ABCD?). These are technologies which live in the DOM of the browser and allow marketers to change what users experience without going back to the server (like Monetate). This is empowering from a marketer?s point of view; perhaps terrifyingly so for anyone in IT or web operations.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 264-267 | Added on Thursday, 10 January 13 02:29:48
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Analytics A lot of the focus for 2013 as regards analytics will be just doing what we?ve talked about a lot already (see next point). As ever, the major challenge here will be finding the right talent to do it.  Following are areas of interest for me which mostly relate to supporting earlier points: Social data and analytics to power ?social CRM?. See point 10. Lots of talk about social data and social CRM but less obvious successful action to date.  Web analytics and business intelligence converge. This has been happening, slowly, for years. It will continue to happen through 2013 as the back end and legacy systems of enterprises become more connected to the digital front ends and web analytics systems and processes. 
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 257-262 | Added on Thursday, 10 January 13 02:29:33
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native advertising is not really about users, or marketers, but about the business models, or lack of, behind online publishing.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 241-243 | Added on Thursday, 10 January 13 02:28:15
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about the business models, or lack of, behind online publishing.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 242-243 | Added on Thursday, 10 January 13 02:28:10
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This TechCrunch article on ?Native ads in 2013? has a good round up, with examples.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 238-240 | Added on Thursday, 10 January 13 02:27:51
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Advertising There is lots of on-going interesting experimentation with online ad formats, YouTube is doing some innovative things with ads, the Facebook Exchange (FBX) is proving interesting, but the buzzword in digital advertising at the moment has to be ?native advertising?, coined I believe by Fred Wilson in this talk.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 233-237 | Added on Thursday, 10 January 13 02:26:49
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Campaigns making better use of social. In the previous year or so there has been a great improvement in marketing and advertising campaigns that make powerful and effective use of social. Read our ?10 of the best social media campaigns from 2012? or look at Google?s Creative Sandbox resource for examples. We?ll see more examples in 2013. 
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 210-213 | Added on Thursday, 10 January 13 02:18:58
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M-commerce For me this has to be the big focus for 2013. And it?s just about getting the basics right: mobile search marketing, a good mobile web experience, better integration of mobile into the multichannel experience, and better integration of mobile throughout the company (marketing, customer service
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 197-199 | Added on Thursday, 10 January 13 02:17:10
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Econsultancy?s favourite mobile apps from 2012? ? this is a fragmented space.
Instapaper: Wednesday, Jan. 9 - Instapaper - Your Highlight Location 195-195 | Added on Thursday, 10 January 13 02:15:01
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