Welcome

My Quotes in Instapaper: Wednesday, Feb. 6

54 Kuotes | 50 Books

Search:


Import Kindle clippings easily

Beta status: Bulk Kuote import!!!!

Log in & Sign in using:

Instapaper: Wednesday, Feb. 6

Instapaper
Keep in mind: social needs to be baked into marketing. It won?t need to ?separate? soon.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 405-406 | Added on Sunday, 21 April 13 16:58:03
Permalink Share Paper Clasic Modern +Kuotes
Facebook is an interest graph. Twitter is a conversation graph.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 405-405 | Added on Sunday, 21 April 13 16:57:20
Permalink Share Paper Clasic Modern +Kuotes
We start with what we call ?one big, fat, fertile idea?. If you start with that at the centre, it can flow down through all other platforms.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 401-402 | Added on Sunday, 21 April 13 16:55:37
Permalink Share Paper Clasic Modern +Kuotes
Coke?s marketing content always follows two basic principles ? it has to be both liquid and linked. Liquid refers to the fact that the content needs to flexible and able to filter down through all areas of the brand?s marketing activities, but it also needs to be linked together.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 399-401 | Added on Sunday, 21 April 13 16:55:30
Permalink Share Paper Clasic Modern +Kuotes
The more detailed information you have, the more detailed your segmentation becomes, which in turn will have a massive impact on your conversion rate.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 397-398 | Added on Sunday, 21 April 13 16:55:10
Permalink Share Paper Clasic Modern +Kuotes
If you?re going to work hard innovating and raising the ceiling, you need to dedicate just as much time in getting the fundamentals in place. The more you innovate, the more you need to fix the basics.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 388-389 | Added on Sunday, 21 April 13 16:53:17
Permalink Share Paper Clasic Modern +Kuotes
Brands tend to grossly overestimate how much time people are willing to give them. New forms of digital media have to be easy to access and understand, and effortless to act upon.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 387-388 | Added on Sunday, 21 April 13 16:52:15
Permalink Share Paper Clasic Modern +Kuotes
Coupons are highly viral pieces of content, with ability to track the shares. Couponing and discounting have always been invaluable tools, but the real gold is in earned rewards. It?s infinitely more engaging.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 382-384 | Added on Sunday, 21 April 13 16:51:29
Permalink Share Paper Clasic Modern +Kuotes
Track where people are sharing and what networks they are converting on. Targeted ads should drive people to targeted content.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 380-381 | Added on Sunday, 21 April 13 16:51:13
Permalink Share Paper Clasic Modern +Kuotes
build your influencers by giving them content to share.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 379-380 | Added on Sunday, 21 April 13 16:51:06
Permalink Share Paper Clasic Modern +Kuotes
If a metric doesn?t help you drive decisions, forget the metric.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 381-381 | Added on Sunday, 21 April 13 16:50:55
Permalink Share Paper Clasic Modern +Kuotes
Social logins are more and more critical for retail - they help connect web and mobile. 
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 378-379 | Added on Sunday, 21 April 13 16:50:45
Permalink Share Paper Clasic Modern +Kuotes
Biggest piece of advice for retailers in 2013? Implement personalisation practices on your website. Instead of trying to sell things to people on Facebook, use it as a source of data for personalisation.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 376-378 | Added on Sunday, 21 April 13 16:50:31
Permalink Share Paper Clasic Modern +Kuotes
Macy?s CEO says every dollar of online sales equals almost $6 offline.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 375-376 | Added on Sunday, 21 April 13 16:50:23
Permalink Share Paper Clasic Modern +Kuotes
Metrics are only as good as your ability to ask great questions.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 374-375 | Added on Sunday, 21 April 13 16:50:07
Permalink Share Paper Clasic Modern +Kuotes
Allocate adequate resource to monitor and respond,whilst managing audience expectations. At first direct we have three staff members monitoring our social media and online customer forums 24hrs a day running in shifts, and we make our customers fully aware of that.   Of course, this isn?t practical for every business, but the most important thing is to establish the response period and make your audience aware of it. It?s fine to say that social properties will only be manned within office hours, as long as you make it clear that this is the case.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 337-341 | Added on Sunday, 21 April 13 16:46:58
Permalink Share Paper Clasic Modern +Kuotes
a ?pull out? plan? You?re not doing this with the intention of closing down your social properties but the risk team will want to know you?ve thought about how to get out of there before they sign off on your idea.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 330-332 | Added on Sunday, 21 April 13 16:46:16
Permalink Share Paper Clasic Modern +Kuotes
If you?re going to open up a new channel through which people can engage with you, there has to be an acknowledgement that customers may try to seek answers from you though it. Establish some ground rules with customer service teams as to how you might handle this. They will probably want to know the level of inbound queries to expect and this isn?t too hard to predict ? use a free monitoring service to understand how many people are talking about your brand, then look at the goals you?ve set for your campaign, this should give you a good idea of the extent to which you want to increase the level of conversation.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 326-330 | Added on Sunday, 21 April 13 16:45:47
Permalink Share Paper Clasic Modern +Kuotes
Gregory Ciotti is the founder of Sparring Mind, the blog that takes psychology + content marketing and makes them play nice together. Download his free e-Book on ?Conversion Psychology? if you?d like more information!
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 262-264 | Added on Sunday, 21 April 13 16:38:16
Permalink Share Paper Clasic Modern +Kuotes
5. The Price Perception: Context Matters In a pricing experiment conducted by Richard Thaler, two scenarios were tested for a relatively mundane exercise: buying a friend a beer on the beach. In the first scenario, the participant was asked by a friend if he wanted a beer, and it was specified that the beer was going to be bought by the local rundown grocery store. In the second scenario, the beer was going to be purchased by the nearby posh hotel. Keep in mind the interior of the hotel had nothing to do with the results, the beer was to be imbibed on the beach. Thaler concluded that it simply strikes people as being unfair that they should pay the same for both places, even though the beer itself is exactly the same. One might also recall the case study from Robert Cialdini?s ?Influence?, where is discusses how a local jeweler managed to sell out of turquoise jewelry because it was accidentally priced at double its initial price, instead of half (which is the price she had intended). The inflated price now made the jewelry irresistible to buyers, who had before ignored the color over all others (which was the initial reason for the intended price cut). Now that the price had been raised, the context of turquoise jewelry had a ?high value? in the buyer?s minds, even without an explanation! When it comes to price, priming is also heavily influential: a $60 dinner doesn?t sound so bad when anchored next to a $300 dinner. Similarly, the best way to sell a $3,000 suite is to put it next to a $10,000 suite! Even if you don?t intend to make a large sales volume from premium items, their presence alone can help the anchoring effect take hold and increase conversions on the product you are really aiming to sell en masse.
Instapaper: Wednesday, Feb. 6 - Instapaper - Your Highlight Location 245-260 | Added on Sunday, 21 April 13 16:38:03
Permalink Share Paper Clasic Modern +Kuotes

's Books


Pocket calibre 92 Kuotes Marchenti consigna 1 106 Kuotes La quinua: cultivo milenario para contribuir a la seguridad alimentaria mundial FAO 58 Kuotes FINANCIAMIENTO Y GESTIÓN DE LA EDUCACIÓN EN AMÉRICA LATINA Y EL CARIBE. SÍNTESIS CEPAL/UNESCO 48 Kuotes The Flinch Smith, Julien 35 Kuotes MIGRACIÓN Y EDUCACIÓN 50 Kuotes Steve Jobs Walter Isaacson 220 Kuotes Evernote Export Ismeretlen 218 Kuotes Walsh,2003A theory of magnitude Mikael Skagenholt 50 Kuotes Comunicación no verbal Spanish Edition 205 Kuotes Instapaper: Saturday, Apr. 27 Instapaper 31 Kuotes Microsoft Word - ENTRE PARENTESIS.doc VCC 52 Kuotes El nombre del viento Patrick Rothfuss 49 Kuotes Resilience Ann Marie Healy and Andrew Zolli 57 Kuotes Recepción de Vives en España Moreno Gallego 36 Kuotes Kürk Mantolu Madonna Sabahattin Ali 43 Kuotes 47_GarciaSanchez NUEVA GESTIÓN PÚBLICA 46 Kuotes Clase 6 27 de octubre: 154 Kuotes Readability - 01/01/13 42 Kuotes Instapaper: Monday, Sep. 2nd Instapaper 32 Kuotes ttmik-l6 Desconocido 58 Kuotes Holy Grail of eCommerce Conversion Optimization - 91 Point Checklist and Infographic seomoz.org 45 Kuotes Didáctica Magna Comenio, Juan Amós 101 Kuotes Gellner - Naciones y nacionalismo user 36 Kuotes Guia Estado Plurinacional - Final 58 Kuotes Common Google Analytics Mistakes that kill your Analysis, Reporting and Conversions seotakeaways.com 61 Kuotes Instapaper: Monday, Jun. 24 Instapaper 49 Kuotes Vivir del Trading Alexander Elder 349 Kuotes Redalyc.Antropología y Derechos Humanos: multiculturalismo, retos y resignificaciones Alejandro BAER Marie José DEVILLARD 46 Kuotes analytics es6.mike@gmail.com 79 Kuotes Pensadores Que Inventaram o Brasil Cardoso, Fernando Henrique 77 Kuotes El Loco y la Triste Radrigán, Juan 131 Kuotes SAMPLE-Best-Practices-in-Data-Management es6.mike@gmail.com 42 Kuotes Iyagi - Natural Talks in Korean 1-10 TTMIK 97 Kuotes Instapaper: Monday, Jul. 22 Instapaper 74 Kuotes Gaudium et Spes Documentos del CVII 116 Kuotes @Take Notes: Sunday, Dec. 30 Instapaper 116 Kuotes CHISTES FRESCOS 2011 PERSONAL 50 Kuotes Bolaño Roberto - Los Detectives Salvajes USER 90 Kuotes Nineteen Eighty-four Orwell, George, 1903-1950 998 Kuotes Wheat Belly William Davis, MD 219 Kuotes ESTADO DEL ARTE QUINUA EN BOLIVIA 104 Kuotes Estudio de las políticas públicas VILLANUEVA 44 Kuotes New American Bible Revised Edition Authors, Various 31 Kuotes Arte y Archivo. 1920-2010. Genealogías, Tipologías y Discontinuidades Guash, Anna Maria 67 Kuotes 131723296-rocabado-2013-la-paz-analisis-naciente-autonomia-fiscal-departamental 104 Kuotes Instapaper: Monday, Aug. 19th Instapaper 34 Kuotes SM02 Ismeretlen 483 Kuotes EVANGELIINUNTIANDI EL PAPA 188 Kuotes D- ¦íaz Polanco - Elogio de la diversidad 96 Kuotes