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Instapaper: Tuesday, Sep. 3rd

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Weiner has a 93% approval rating on Glassdoor--
Instapaper: Tuesday, Sep. 3rd - Instapaper - Your Highlight Location 539-539 | Added on Monday, 16 September 13 01:11:40
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of ASOS, which halved its abandonment rate at the registration page simply by removing any mention of creating an account (NB: it still got customers to create an account). 
Instapaper: Tuesday, Sep. 3rd - Instapaper - Your Highlight Location 380-382 | Added on Monday, 16 September 13 01:03:37
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4. Skill-based games Operation and Memory are classic examples of skill-based games. These games are mentally or physically challenging, or both. They motivate players to try over and over again, in an attempt to improve their performance.
Instapaper: Tuesday, Sep. 3rd - Instapaper - Your Highlight Location 295-296 | Added on Monday, 16 September 13 00:56:49
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Just as games like Monopoly entice us to play by offering competition, status recognition and even different payout levels, marketers can use programs that allow consumers to earn points based on complexity or value and track their progress.
Instapaper: Tuesday, Sep. 3rd - Instapaper - Your Highlight Location 287-289 | Added on Monday, 16 September 13 00:56:26
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3. Earning points & keeping score
Instapaper: Tuesday, Sep. 3rd - Instapaper - Your Highlight Location 287-287 | Added on Monday, 16 September 13 00:56:17
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2. Fortune Teller By fortune teller - think games like the Magic 8 Ball. These games are simple interactions and a fun way for consumers to learn about themselves. Marketers can leverage the same motivators to gain consumer insight, educate and attract new consumers, and better recommend the right product or solution based on consumer responses.
Instapaper: Tuesday, Sep. 3rd - Instapaper - Your Highlight Location 280-282 | Added on Monday, 16 September 13 00:56:02
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1. Express yourself This first example is games that motivate people, which fall into the expressive category. Games like Pictionary fall into this artistic, demonstrative category, because they give consumers a stage and allow them to tap into their creative side.
Instapaper: Tuesday, Sep. 3rd - Instapaper - Your Highlight Location 270-272 | Added on Monday, 16 September 13 00:55:29
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Here are four categories of game mechanics that marketers can take advantage of to drive customer engagement and brand awareness.
Instapaper: Tuesday, Sep. 3rd - Instapaper - Your Highlight Location 269-270 | Added on Monday, 16 September 13 00:55:20
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