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Updated 18/09/2012: Twitter replied to Wired.co.uk to say that advertisers get access to analytics dashboards to understand how their campaigns are performing and that publishers can gain access to a tool called the ?websites dashboard?. Despite this, the company doesn?t have a timeline for ?wider distribution? but it is ?constantly experimenting?.

despite the benefits of the advanced targeting methods that social sites offer (e.g. targeting users? interests, targeting friends of a brand?s existing fans), more often than not social advertisers rely on simple demographic targeting for their ad campaigns. 

But a new report from Kenshoo shows that although organic posts (such as maintaining a branded Facebook page) are the most popular social tactic, paid ads actually proved to be the most successful approach.

Organic posts are most popular social tactic but paid ads are more successful: report

In fact our own head of social Matt Owen recently blogged about the problems he encountered with gauging the success of Promoted Posts due to poor targeting tools and fake profiles.

The new features were unveiled by Nick Mihailovski, Pete Frisella and Andrew Wales in a session titled Optimize Web and Mobile Apps, Across Devices, Using Google Analytics. You can watch the whole presentation here,

Built on the back of the new Universal Analytics platform and its baked-in ability to track users across sessions and devices, Cross Device Measurement is like Multi-Channel Funnels for devices.

Cross Device Measurement in Google Analytics will turn mobile marketing on its head

Influencer marketing is the new Eldorado: who will lead the gold rush?

You can find our more in our guide to influencer marketing.  Nicolas Chabot is VP EMEA at TRAACKR and a guest blogger on Econsultancy.

Link to Segment: http://bit.ly/GASS-Screen599 How to Use this Segment: Apply this segment to any report where you want to see mobile visitors but don?t want to see any devices with screens over 600 pixels wide.

4. Screens Under 600 Pixels Wide

Link to Segment: http://bit.ly/GASS-OrgImg How to Use this Segment: Apply this segment to your SEO reports to look at keywords, landing pages, and other dimensions typically explored with organic search.

3. Organic Image Traffic

Link to this Segment: http://bit.ly/GASS-Whales How to Use this Segment: This segment is especially useful when applied to standard or custom reports that show dimensions such as campaigns, keywords, geography, and items purchased.

2. Whales

Link to Segment Series: http://bit.ly/GASS-CbCoV How to Use this Segment: Start by applying all three segments to any of your favorite content reports to see relative differences in content consumption by count of visit. Then apply them one at a time to take a deeper dive into user behavior across the customer journey.

Converters by Count of Visit

16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

Link to Segment: http://bit.ly/GASS-Piracy How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect the areas and technical characteristics of fake sites created to copy your brand?s assets without your permission or benefit.