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My Quotes in Instapaper: Tuesday, Aug. 13th

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Instapaper: Tuesday, Aug. 13th

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None of these retailers appear to be deliberately obstructive or try to prevent people from unsubscribing, but they do use varying tactics to try and persuade users that opting-out is a bad idea. All of them bury the unsubscribe CTA at the bottom of the email, but that is so common now that most consumers probably know where to look for it. In my opinion the worst way to handle the opt-out process is to allow people to unsubscribe just by clicking the CTA at the bottom of an email once. It?s possible that people simply want to alter the type or frequency of emails they receive or that they can be persuaded to stay. There?s no harm in asking people to confirm that they definitely want to subscribe or reminding them why they decided to sign up in the first place with a brief recap of the benefits. Therefore I think New Look and Office manage to strike the best balance between creating a decent user-experience while also grabbing one last chance to dissuade people from unsubscribing.
Instapaper: Tuesday, Aug. 13th - Instapaper - Your Highlight Location 744-752 | Added on Thursday, 15 August 13 01:46:59
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Collaborative Consumption directory.
Instapaper: Tuesday, Aug. 13th - Instapaper - Your Highlight Location 689-689 | Added on Thursday, 15 August 13 01:44:43
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Ever wonder why you are experiencing high bounce rates for highly targeted campaigns?  Many times marketers attribute high bounce rates to a high influx of traffic. That may be true, however, consideration of page load times under high stress is recommended.
Instapaper: Tuesday, Aug. 13th - Instapaper - Your Highlight Location 604-606 | Added on Wednesday, 14 August 13 20:36:37
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it is worth noting a recent study showing a correlation between Google rankings and time to first byte.   Over 2,000 websites had taken the above measures only to find those with a more robust back-end infrastructure achieved higher search rankings.   The creators of the study had this to say about why they felt Google would use this metric:  TTFB (time to first byte) is likely the quickest and easiest metric for Google to capture. Accurately measuring the various load times is also browser dependent and relies on its ability to load images and content.  Using TTFB to determine the "performance" or "speed" could perhaps be explainable by the increased time and effort required to capture such data from the Google crawler. Not only is TTFB easy to calculate, but it is also a reasonable metric to gauge the performance of an entire site. 
Instapaper: Tuesday, Aug. 13th - Instapaper - Your Highlight Location 597-604 | Added on Wednesday, 14 August 13 20:35:53
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For the purpose of context, have a look at Amazon?s results: First View: First Byte: 0.285 sec Render Start: 0.944 sec Load Time: 2.071 sec Repeat View:   First Byte: 0.285 sec Render Start: 0.833 sec Load Time: 1.346 sec
Instapaper: Tuesday, Aug. 13th - Instapaper - Your Highlight Location 589-591 | Added on Wednesday, 14 August 13 20:34:56
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A study was done by Keynote who surveyed over 5,000 people in the first half of 2012 to find 66% of respondents expected mobile sites to load in under four seconds. It can be assumed this expectation has risen since then.  
Instapaper: Tuesday, Aug. 13th - Instapaper - Your Highlight Location 593-596 | Added on Wednesday, 14 August 13 20:34:48
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Bezos proudly retains a blinkered focus on discovering, building and dominating new markets, and not on keeping pace with competitors or chasing short-term profits. The profits, he says, will follow. Some day.
Instapaper: Tuesday, Aug. 13th - Instapaper - Your Highlight Location 258-259 | Added on Wednesday, 14 August 13 20:24:54
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