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My Quotes in Instapaper: Tuesday, Apr. 9

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Instapaper: Tuesday, Apr. 9

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Cover Story : Direct, Data and Brand UnitedApril 2013 From Target Marketing It?s a dream that United Airline?s loyalty program can make real, says the message on the poster that?s whiter than the clouds: ?MileagePlus ranks No. 1 in award seat availability among U.S. global carriers.? But what?s unusual about this poster is there?s no overt call to action, no trackable URL?nothing but the brand message. This is unusual because before summer 2010, when brand entered into the marketing mix, MileagePlus was purely direct marketed, says Mark Krolick, managing director of MileagePlus at Chicago-based United Airlines.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1276-1281 | Added on Wednesday, 17 April 13 22:54:29
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When my friend finally convinced me to go shopping with her, I felt intensely uncomfortable. Yet over the next couple years, she taught me how to dress, and more importantly, how to feel comfortable changing and adapting myself.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1175-1176 | Added on Wednesday, 17 April 13 22:51:36
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This doesn?t mean that the tools can?t be made sexier and more user-friendly. This shows that what people like Euclid are doing is right.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 971-973 | Added on Wednesday, 17 April 13 04:10:29
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Harvard Business Review recently interviewed Amanda Cox, graphics editor of The New York Times,
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 797-799 | Added on Wednesday, 17 April 13 04:00:58
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What is the ROI of effective data visualization?
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 795-796 | Added on Wednesday, 17 April 13 04:00:17
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Tim Wilson is the VP of Analytics and Measurement at Clearhead. He is the author of the popular analytics blog, Gilligan on Data.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 780-781 | Added on Wednesday, 17 April 13 03:59:05
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Sign up now to receive design tips like this once a week, and in addition you?ll also receive my Color Theory for Startups eBook for free.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 757-759 | Added on Wednesday, 17 April 13 03:58:17
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And sometimes, even just seeing who Quora recommends to best answer a question can be interesting. It?s a great way to quickly find experts on any given topic, and in my own experience Quora rankings are much more reliable than Twitter followers or Klout scores.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 752-753 | Added on Wednesday, 17 April 13 03:57:56
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For example, if you write a book about app design, you might ask something like ?What are some good resources for mobile app design?? and provide an answer mentioning your book yourself. Of course, be sure to include other suggestions too, to make your answer truly useful.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 742-744 | Added on Wednesday, 17 April 13 03:57:30
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As long as your question is interesting and your answer helpful, there is nothing wrong with both asking the question and answering it yourself.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 740-742 | Added on Wednesday, 17 April 13 03:57:13
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Asking Questions The most basic way to use a question and answers site is? to ask questions! For example, I personally often use Quora to research blog post ideas. When I was writing a post about design case studies, I also asked about it on Quora to get some suggestions. And before launching my newsletter, I also used Quora to research design and tech newsletters.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 725-730 | Added on Wednesday, 17 April 13 03:56:40
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How I Use Quora
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 715-715 | Added on Wednesday, 17 April 13 03:56:36
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MoneySavingExpert.com weekly email Cutting your costs, fighting your corner Martin?s Money Tips Wed 10 Apr 2013
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 134-135 | Added on Wednesday, 17 April 13 03:55:55
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New law. Insurers must ask for the info they want. A law from a bygone age meant, even if filling out a web application form, the onus was on you to declare everything. A woman with leukaemia?s critical illness claim was rejected because when getting the policy, she hadn?t mentioned an unrelated ear infection. Thankfully on Sat, due to a campaign MSE was part of, this changed. Now, it?s insurers? responsibility to ask what they need to know (unless you?re deliberately misleading them). Full info in Insurance disclosure news story.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 449-455 | Added on Wednesday, 17 April 13 03:54:01
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10. Ask for help if necessary
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1133-1133 | Added on Wednesday, 17 April 13 15:43:17
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9. Learn from your mistakes
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1127-1128 | Added on Wednesday, 17 April 13 15:42:56
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8. Attack your illegitimate attackers
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1124-1125 | Added on Wednesday, 17 April 13 15:42:14
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7. Understand your detractors
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1121-1121 | Added on Wednesday, 17 April 13 15:42:03
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6. Treat your Google page 1 as your business card
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1119-1120 | Added on Wednesday, 17 April 13 15:41:58
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5. Address criticism
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1115-1115 | Added on Wednesday, 17 April 13 15:41:43
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4. React quickly and politely
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1113-1114 | Added on Wednesday, 17 April 13 15:41:34
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3. Monitor what they are saying about you
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1109-1110 | Added on Wednesday, 17 April 13 15:41:12
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2. Be radically transparent
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1107-1108 | Added on Wednesday, 17 April 13 15:41:04
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1. Become well respected
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1105-1105 | Added on Wednesday, 17 April 13 15:41:00
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Calling it ?online reputation? really is redundant. Your online reputation simply is your reputation.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1101-1102 | Added on Wednesday, 17 April 13 15:40:44
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10 Online Reputation Management Commandments
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1101-1101 | Added on Wednesday, 17 April 13 15:40:34
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It is obvious that everyone has the right to express their voice about your brand. There are, however, certain boundaries that need to be respected. Some of the negative content online actually is illegal. Why? It uses defamatory language It reports false information It is aimed at damaging the company?s reputation
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1088-1091 | Added on Wednesday, 17 April 13 15:38:15
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Negative media coverage:
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1083-1084 | Added on Wednesday, 17 April 13 15:38:00
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Hate sites:
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1080-1081 | Added on Wednesday, 17 April 13 15:37:47
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Negative reviews:
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1078-1078 | Added on Wednesday, 17 April 13 15:37:44
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What if someone googles your brand name and finds defamatory content?
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1077-1078 | Added on Wednesday, 17 April 13 15:37:32
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social media monitoring allows companies to gather public online content (from blog posts to tweets, from online reviews to Facebook updates), process it, and see whether something negative or positive is being said affecting their reputation.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1069-1070 | Added on Wednesday, 17 April 13 15:36:07
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If you and your brand accept feedback, customer opinions, and so on, you also must be ready to face them promptly. Consider these scenarios: What if your product/service sparks too much criticism? What if your employees are not social media savvy? What if your competitors take advantage of this?
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1050-1052 | Added on Wednesday, 17 April 13 15:35:00
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The Definitive Guide to Online Reputation Management blog.kissmetrics.com
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1024-1025 | Added on Wednesday, 17 April 13 15:34:46
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The Transparency Risk
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1039-1040 | Added on Wednesday, 17 April 13 15:34:37
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What does being ?transparent? mean? Here are some examples: Allowing employees to talk about products and services publicly Establishing a 1-to-1 communication channel Asking for feedback Not hiding criticism, and addressing it publicly Easier said than done! Most small and medium sized companies do not invest much on communication, and they struggle with this concept. As a result, their efforts usually are incorrect or inconsistent. Being transparent is risky. But in the long run, not being transparent is riskier.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1042-1046 | Added on Wednesday, 17 April 13 15:34:30
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Small Businesses Favor Tactics that Balance Customer Attraction, Retention
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1012-1012 | Added on Wednesday, 17 April 13 15:32:13
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Twitter saw the biggest bump in penetration since February 2011, more than doubling from 13% to 28%. And while nearly half of those ages 18 to 24 used Twitter?the highest penetration level of all the age groups?the 35-to-44 age group had the second-highest penetration rate, at one-third of internet users.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 993-995 | Added on Wednesday, 17 April 13 15:30:13
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In February 2013, Kinetic Worldwide surveyed UK internet users ages 18 to 80 about their participation on social networks and found that Facebook, unsurprisingly, led the pack. The site reached 72% of internet users, with penetration up 12 percentage points in the last two years, indicating that as ubiquitous as the site may seem, there is still room for growth. Penetration was lowest among the older age groups, but even among those between 55 and 64 years old, six out of 10 used Facebook.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 989-993 | Added on Wednesday, 17 April 13 15:29:55
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