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Instapaper: Tuesday, Apr. 9

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Cover Story : Direct, Data and Brand UnitedApril 2013 From Target Marketing It?s a dream that United Airline?s loyalty program can make real, says the message on the poster that?s whiter than the clouds: ?MileagePlus ranks No. 1 in award seat availability among U.S. global carriers.? But what?s unusual about this poster is there?s no overt call to action, no trackable URL?nothing but the brand message. This is unusual because before summer 2010, when brand entered into the marketing mix, MileagePlus was purely direct marketed, says Mark Krolick, managing director of MileagePlus at Chicago-based United Airlines.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1276-1281 | Added on Wednesday, 17 April 13 22:54:29
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When my friend finally convinced me to go shopping with her, I felt intensely uncomfortable. Yet over the next couple years, she taught me how to dress, and more importantly, how to feel comfortable changing and adapting myself.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1175-1176 | Added on Wednesday, 17 April 13 22:51:36
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This doesn?t mean that the tools can?t be made sexier and more user-friendly. This shows that what people like Euclid are doing is right.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 971-973 | Added on Wednesday, 17 April 13 04:10:29
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Harvard Business Review recently interviewed Amanda Cox, graphics editor of The New York Times,
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 797-799 | Added on Wednesday, 17 April 13 04:00:58
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What is the ROI of effective data visualization?
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 795-796 | Added on Wednesday, 17 April 13 04:00:17
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Tim Wilson is the VP of Analytics and Measurement at Clearhead. He is the author of the popular analytics blog, Gilligan on Data.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 780-781 | Added on Wednesday, 17 April 13 03:59:05
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Sign up now to receive design tips like this once a week, and in addition you?ll also receive my Color Theory for Startups eBook for free.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 757-759 | Added on Wednesday, 17 April 13 03:58:17
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And sometimes, even just seeing who Quora recommends to best answer a question can be interesting. It?s a great way to quickly find experts on any given topic, and in my own experience Quora rankings are much more reliable than Twitter followers or Klout scores.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 752-753 | Added on Wednesday, 17 April 13 03:57:56
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For example, if you write a book about app design, you might ask something like ?What are some good resources for mobile app design?? and provide an answer mentioning your book yourself. Of course, be sure to include other suggestions too, to make your answer truly useful.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 742-744 | Added on Wednesday, 17 April 13 03:57:30
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As long as your question is interesting and your answer helpful, there is nothing wrong with both asking the question and answering it yourself.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 740-742 | Added on Wednesday, 17 April 13 03:57:13
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Asking Questions The most basic way to use a question and answers site is? to ask questions! For example, I personally often use Quora to research blog post ideas. When I was writing a post about design case studies, I also asked about it on Quora to get some suggestions. And before launching my newsletter, I also used Quora to research design and tech newsletters.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 725-730 | Added on Wednesday, 17 April 13 03:56:40
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How I Use Quora
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 715-715 | Added on Wednesday, 17 April 13 03:56:36
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MoneySavingExpert.com weekly email Cutting your costs, fighting your corner Martin?s Money Tips Wed 10 Apr 2013
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 134-135 | Added on Wednesday, 17 April 13 03:55:55
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New law. Insurers must ask for the info they want. A law from a bygone age meant, even if filling out a web application form, the onus was on you to declare everything. A woman with leukaemia?s critical illness claim was rejected because when getting the policy, she hadn?t mentioned an unrelated ear infection. Thankfully on Sat, due to a campaign MSE was part of, this changed. Now, it?s insurers? responsibility to ask what they need to know (unless you?re deliberately misleading them). Full info in Insurance disclosure news story.
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 449-455 | Added on Wednesday, 17 April 13 03:54:01
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10. Ask for help if necessary
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1133-1133 | Added on Wednesday, 17 April 13 15:43:17
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9. Learn from your mistakes
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1127-1128 | Added on Wednesday, 17 April 13 15:42:56
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8. Attack your illegitimate attackers
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1124-1125 | Added on Wednesday, 17 April 13 15:42:14
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7. Understand your detractors
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1121-1121 | Added on Wednesday, 17 April 13 15:42:03
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6. Treat your Google page 1 as your business card
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1119-1120 | Added on Wednesday, 17 April 13 15:41:58
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5. Address criticism
Instapaper: Tuesday, Apr. 9 - Instapaper - Your Highlight Location 1115-1115 | Added on Wednesday, 17 April 13 15:41:43
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