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My Quotes in Instapaper: Thursday, Nov. 7th

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Instapaper: Thursday, Nov. 7th

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This is a Ken Krogue, InsideSales.com strategy. (Ken is a fellow Forbes Contributor, and as disclosure, his company is a client of our agency as well.) Instinctively I?ve used it as well, but in seeing how well he?s employed the strategy I?ve now declared the method immortalized.
Instapaper: Thursday, Nov. 7th - Instapaper - Your Highlight Location 254-256 | Added on Saturday, 9 November 13 16:35:18
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As Krogue tells it, a sales cycle will typically, statistically, require a total of six contacts before a prospect is ready to tip over the edge. Creating the LinkedIn contact (as well as an immediate email follow up message to a first conversation), will instantly move the number of contacts from a first meeting from one interaction to three. Halfway to goal.
Instapaper: Thursday, Nov. 7th - Instapaper - Your Highlight Location 258-260 | Added on Saturday, 9 November 13 16:35:03
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LinkedIn has been most helpful in 2013 for enabling people to Research people and companies (75.8 percent) Reconnect with past business associates/colleagues (70.6 percent) Build new relationships with people who may influence potential customers (45 percent) Increase face-to-face networking effectiveness (41.2 percent)
Instapaper: Thursday, Nov. 7th - Instapaper - Your Highlight Location 201-204 | Added on Saturday, 9 November 13 16:30:20
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the overwhelming majority of current LinkedIn users (84.4 percent) are using LinkedIn?s free account. Only 15.1 percent pay for premium service. Groups are an increasingly important feature of LinkedIn, paid or free: 35.5 percent of users are in 1-9 groups.
Instapaper: Thursday, Nov. 7th - Instapaper - Your Highlight Location 198-200 | Added on Saturday, 9 November 13 16:30:02
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With the Custom Audiences tool, marketers have the opportunity to turn first time customers into repeat customers by targeting them with customized and personalized advertisements. At the same time, the tool also allows marketers to exclude customers as well (example: if your goal is to acquire new customers). Facebook has already shared a success story: in an effort to sell tickets for a music festival, a live events company was able to see 28X return on investment for a campaign by using this tool.
Instapaper: Thursday, Nov. 7th - Instapaper - Your Highlight Location 431-434 | Added on Sunday, 10 November 13 12:25:26
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