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My Quotes in Instapaper: Thursday, Feb. 7

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Instapaper: Thursday, Feb. 7

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Almost three out of four businesses (71%) plan to increase their digital marketing budgets this year, according to stats included in the new Econsultancy/Responsys Marketing Budgets 2013 Report.
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 1152-1154 | Added on Monday, 1 April 13 11:13:52
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Just before I sign off, I?d like to mention a few interesting and relevant posts that I have recently read: Should Analytics Be Bundled or Cobbled ? A very interesting article about the exact same topic as this post. 5 cool uses for Google Real-Time Analytics ? I have to admit that I am still not convinced why I should use Real Time analytics. However, I did install GoSquared on one of my sites and have to say: I?m addicted. I?m not sure why ,though, or what I should do with this information? Which Web Analytics Is Best for you? and Why ? A great article by Neil Patel from KISSmetrics. Check out the comments as well. Should you pay $150,000 for your web analytics tool? ? Same here ? a great article and comments!
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 1087-1095 | Added on Monday, 1 April 13 11:11:09
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GoSquared (Real time),
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 1061-1061 | Added on Monday, 1 April 13 11:04:17
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If you go with Piwik as your primary reporting platform, BTBuckets for behavioral targeting, Genetify for testing, ClickHeat for heat maps and so on, you might not have to pay anything for licensing but you will probably have to pay programmers to implement, integrate and maintain them.
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 1055-1057 | Added on Monday, 1 April 13 11:03:23
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Google Analytics calculates Time on Page differently than other tools (i.e., without the last page in session). GA might tell you that on average, visitors stayed on a page for 9 seconds, yet ClickTale states that they actually stayed for 3 minutes. If this happens, please don?t blame your technical person, and don?t assume they didn?t implement the tags correctly.
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 1039-1042 | Added on Monday, 1 April 13 11:00:13
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we want to test and optimize Landing Pages. We can choose between Optimizly, Unbounce, Visual Website Optimizer, Monetate, LiveBall, Reedge, or any number of other tools. If that?s not enough, we can choose a free solution, such as Google Website Optimizer, or download an open-source project such as Genetify.
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 1014-1016 | Added on Monday, 1 April 13 10:56:55
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the Google Analytics Premium Version could actually lead to a new type of companies, who rely on GA data for providing a different user experience, or for exposing data that is currently hidden. Customers who pay for Google Analytics and the ability to gather all required data without fast-access/sampling could provide amazing ground for companies who wish to provide complementary solutions. (This is similar to what PadiTrack did with their funnel visualization feature, or what we at Intlock did with the individual visitors dashboard ? on top of Google Analytics).
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 978-983 | Added on Monday, 1 April 13 10:56:04
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once GA released its Real Time analytics, the chances of a customer looking for a different Real Time analytic solution is extremely low. That is why, as time goes by, and as Google Analytics expands its arsenal, niche companies are becoming more and more redundant ? at least for most potential customers. In order to survive, these small and niche companies, who only deal with one or two aspects of web analytics, will have to be integrated into broader solutions ? which means more M&As among web analytic companies. My guess is that very soon, every new feature developed by the monsters, or every new acquisition, will sadly be the swan song for a few niche start-ups. The same exact evolution occurred in other industries, such as Corporate Portal: No matter how great the product, once Microsoft, IBM or SAP decided to add a niche start-up?s solution as a feature in their next version, that start-up was out of business. We can already see niche companies who have expanded their product. ClickTale, for example, now offers much more than just a Heat Map.
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 968-975 | Added on Monday, 1 April 13 10:55:48
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Google Analytics: ?That?s Not a Bug. It?s a Feature?? And now on to a slightly different matter. A few months ago, Google announced a change in the way Google Analytics identifies Visits. This announced change was meant to fix a bug in the way in which Google Analytics tracks different traffic sources during the same visit. However, Google did not actually fix the bug. Instead, they just divided the visits into separate visits ? one visit per traffic source ? and packaged it as a new feature? Dividing a visit into several visits is a known hack/work-around, and has been used in the past in cases where either visitors come from different traffic sources, or different values for the same custom variables had to be set (on a visitor level), during the same visit. I wish Google would come up with a real solution for this issue rather than implementing a half-baked fix that only deals with traffic sources (and not custom variables), and dressing it up as a ?new feature?. And while I?m on the subject, GA has a new feature called ?Visitors Flow?, which refers to ?visits?. But they call it ?Visitors?. Confusing, I know. And what is the GA ?Drop Offs?? This is another term that they have introduced but haven?t bothered to explain what it is and how it is calculated. Is ?Drop-offs? on a starting page different from the ?Bounce Rate? of the same page? Whatever it is, the numbers don?t add up?
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 983-996 | Added on Monday, 1 April 13 10:55:19
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In other words, every time a TMS vendor proudly delivers their, ?No IT involvement!? claim?I feel a little ill for two reasons: The friction between IT and Marketing is real, but it needs to be addressed through communication rather than a technology solution. The statement illustrates that the TMS vendor is not recognizing that site-wide updates of Javascript should be vetted through some sort of rigorous (not necessarily lengthy!) process (yes, many TMSs have workflow capabilities, but the fact that, ?Oh, we have workflow and you can have it go through IT before being deployed?if you need to do that? is a response to a question rather than an up-front recognition is concerning).
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 936-941 | Added on Monday, 1 April 13 10:47:14
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Adding Built-In Events Just like gtm.dom, which will let me execute tags on page onload, I would like to have other events that I can use, such as DOMContentLoaded, page refresh, exit, time on page, etc.
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 722-723 | Added on Monday, 1 April 13 10:25:22
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Sharing tags, macros and rules Across containers and accounts.
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 718-719 | Added on Monday, 1 April 13 10:24:58
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Providing Support in Multiple Environments + Improving Version Management For allowing versions to be archived (after all, I don?t really need to see all 40 versions from the past two months?), as well as offering label versions, the ability to mark that a certain version can go into production, etc. It would be great to be able to see which version is currently live, manage the environments (QA, development, production), and set different macros and versions for each of the environments.
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 709-712 | Added on Monday, 1 April 13 10:23:47
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Session and user level scope for the dataLayer object. A few weeks ago I posted my own solution for managing dataLayer variables across pages and sessions but it would be great to have it as a built-in GTM feature.
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 703-705 | Added on Monday, 1 April 13 10:22:58
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Synchronous? Tag Support Although tags that affect the page layout, such as in AB and MVT services, do not necessarily have to be loaded synchronously, you want to make sure they run BEFORE the page is shown to the user, as they might affect the user experience. Hence the term ?synchronous?.
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 698-700 | Added on Monday, 1 April 13 10:22:32
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My Google Tag Manager Wishlist - Web Analytics
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 677-678 | Added on Monday, 1 April 13 10:22:09
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Tag Dependency Management
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 695-695 | Added on Monday, 1 April 13 10:21:59
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there are some cases in which a specific tag is required to be loaded directly following another tag. [I am currently using events to do so, whereby the main tag fires an event (using the dataLayer object) which is used to fire the dependent tag.]
Instapaper: Thursday, Feb. 7 - Instapaper - Your Highlight Location 696-698 | Added on Monday, 1 April 13 10:21:54
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