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Instapaper: Sunday, Feb. 3

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Carry previous searches through to display retargeting Gathering information such as ?hotels that my friends went to in Bangkok? through Facebook search graph, on top of grabbing the info that the internet user has been looking for hotels in Bangkok in a searchengine, could help serve a very targeted banner or even a landing page that would show a hotel that corresponds to the user?s criteria with his friend in it.
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 1190-1193 | Added on Sunday, 21 April 13 15:41:18
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Develop unique creative and bid strategies for both Facebook and Bing Time will tell as to whether Bing will make any of the above possible. In my opinion this would largely depend on Facebook?s long term commitment to Bing ad integration.
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 1185-1187 | Added on Sunday, 21 April 13 15:39:59
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Keyword based advertising To an extent I guess you can do this by targeting words that people have explicitly listed amongst their interests, but that is quite limited, so if you could perhaps target ads based on what people have mentioned in their statuses/comments etc. as well, that would be potentially interesting ? albeit slightly invasive! 
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 1181-1184 | Added on Sunday, 21 April 13 15:39:46
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The ability to manage both Facebook and Bing ads from the same platform
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 1176-1177 | Added on Sunday, 21 April 13 15:39:11
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Table of contents About Econsultancy About the author Introduction Drop-down menus Usability issues with drop downs How customers activate drop-down menus Mega drop-down menus Examples of drop-down menus Tips for improving drop-down usability Why do retailers need site search? Search box design and placement Site search results pages Learning from site search data Site search Site search and navigation Video Why your product pages need video Why you need customer reviews The SEO benefits of reviews Bad reviews are valuable too? How to attract reviews from customers How to present reviews and ratings Consumer reviews: examples and best practices Calls to action Why product page copy matters What are the ingredients of great product page copy? Five examples of great product page copy Product page copywriting Why offer reserve and collect? Tips for improving reserve and collect services Reserve and collect Examples of great product pages Product pages The issue of registration Example: HMV?s checkout registration issues Consumers hate registration: the stats Approaches to registration Conclusion Deciding whether to shop on an e-commerce site Reasons for abandoning sites soon after arriving Postcodes Avoid the dreaded error message Checkout abandonment What is an enclosed checkout process? Reasons for enclosing the checkout Examples from retailers Conclusion Why should you enclose the checkout process? The checkout process
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 1119-1136 | Added on Sunday, 21 April 13 15:38:41
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Once you are in the checkout process, what would deter you from completing the purchase? This advice all comes with a caveat: though we can make recommendations, and there is much to be said for following existing best practice in this area, the best approach to web design and customer experience will vary depending on the type of website and the customer base. Therefore, we would recommend that online retailers test different design approaches to find the combination that delivers the best results for them.
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 1115-1119 | Added on Sunday, 21 April 13 15:38:16
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Direct Line used a swipe button for the iPad-friendly version of its German homepage. It?s an action that iPhone and iPad users are very familiar with, and this led to a 9.23% increase in registrations for a quote:
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 1110-1112 | Added on Sunday, 21 April 13 15:38:00
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SAMPLE: E-commerce Best Practice Compendium
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 1103-1103 | Added on Sunday, 21 April 13 15:37:37
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He?s very smart and knows more than you do. You can spend weeks preparing for a presentation for him, and he?ll still catch something that you missed. My favorite quote from the post: ?He will outsmart you. Knowing everything about your subject is only a first-line defense for you. It?s like armor that he?ll eat through in the first few minutes. He is going to have at least one deep insight about the subject, right there on the spot, and it?s going to make you look like a complete buffoon. Trust me folks, I saw this happen time and again, for years. Jeff Bezos has all these incredibly intelligent, experienced domain experts surrounding him at huge meetings, and on a daily basis he thinks of shit that they never saw coming. It?s a guaranteed facepalm fest.?
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 622-628 | Added on Sunday, 21 April 13 14:24:21
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Want to know what it?s like having a meeting with Jeff Bezos? Read this post by Steve Yegge.
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 621-622 | Added on Sunday, 21 April 13 14:23:37
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They?re fact-based decisions. The great thing about fact-based decisions is that they overrule the hierarchy. The most junior person in the company can win an argument with the most senior person with a fact-based decision. Unfortunately, there?s this whole other set of decisions that you can?t ultimately boil down to a math problem.? For those judgments, Bezos relies on his most senior executives, whom he regularly recruits from larger companies.?
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 617-620 | Added on Sunday, 21 April 13 14:23:25
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For every leader in the company, not just for me, there are decisions that can be made by analysis.? He?s setting up for the punch line: ?These are the best kinds of decisions!?
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 615-616 | Added on Sunday, 21 April 13 14:23:03
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During tough times, communicate with employees more.
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 611-612 | Added on Sunday, 21 April 13 14:22:34
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Never chase the hot thing?.you need to position yourself and wait for the wave. And the way you do that is you pick something you?re passionate about. That?s the number one piece of advice that I?d give to someone that wants to start a company or start a new endeavor inside of a bigger company. Make sure it?s something you?re interested in, something you?re passionate about. Missionaries build better products?I?d take a missionary over a mercenary any day. Mercenaries want to flip the company and get rich, missionaries want to build a great product or service ? and one of those paradoxes is usually the missionaries end up making more money anyway?..pick something you?re passionate about.?
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 604-610 | Added on Sunday, 21 April 13 14:21:52
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11. Get Started Now to Avoid Regret Later What?s the worst thing you can live with? Regrets, guilt, sorrow? When Bezos was thinking about building Amazon, he had to decide whether to start the company or keep his good job on Wall Street. He created a framework to use for making the decision that he calls a Regret Minimization Framework. It helped him realize he didn?t want to not do it and regret it later. This fear of regret is one of the key reasons why he decided to go ahead and start Amazon.
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 600-604 | Added on Sunday, 21 April 13 14:20:27
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I very frequently get the question: ?what?s going to change in the next 10 years?? And that is a very interesting question; it?s a very common one. I almost never get the question: ?what?s not going to change in the next 10 years?? And I submit to you that that second question is actually the more important of the two ? because you can build a business strategy around the things that are stable in time?.in our retail business, we know that customers want low prices and I know that?s going to be true 10 years from now. They want fast delivery, they want vast selection.
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 571-575 | Added on Sunday, 21 April 13 14:18:07
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Allow Competitors to Advertise on Your Website In another classic example of Amazon putting customers before short-term returns, Bezos made the decision to let competitors advertise their prices on Amazon. Seems crazy, right? Letting competitors advertise their prices on your website. Bezos did it because he thought it would be best for customers. He says: ?The decision was very controversial inside the company. There was a lot of anxiety around it.? He decided it was best to give customers more choice.
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 549-553 | Added on Sunday, 21 April 13 14:15:06
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Help Customers Avoid Accidental Duplicate Orders Amazon noticed that some of their customers would accidentally order products they had previously purchased on Amazon. So they decided to help their customers by putting a warning on the product pages where the customer already ordered the product. Here?s an example: Amazon measured it and noticed that it decreased sales, but they believe that it will lead to greater customer loyalty.
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 543-547 | Added on Sunday, 21 April 13 14:14:35
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We?re not competitor obsessed, we?re customer obsessed. We start with the customer and we work backwards.? When you work backwards, you start with the customer and their needs and problems. This is the opposite of what some companies do, which is: they think up ideas, build a product, and then see if customers like it.
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 537-540 | Added on Sunday, 21 April 13 14:14:10
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The traditional kind of corporate meeting is somebody gets up in the front of the room and presents?some kind of slide show. In our view?you get very little information that way, you get bullet points. It?s easy for the presenter but difficult for the audience. And so, instead, what we do is all of our meetings are structured around a 6-page narrative memo. And when you have to write your ideas out in complete sentences and complete paragraphs, it forces a deeper clarity of thinking.?
Instapaper: Sunday, Feb. 3 - Instapaper - Your Highlight Location 525-529 | Added on Sunday, 21 April 13 14:11:53
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